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- Tasks: Lead innovative campaigns to support HMRC's compliance objectives and engage with various stakeholders.
- Company: Join HM Revenue & Customs, a key player in government administration and services.
- Benefits: Enjoy a full-time role with opportunities for skill development and creative expression.
- Why this job: Make a real impact through behaviour change campaigns while working in a supportive team environment.
- Qualifications: Experience in managing high-impact campaigns and strong organisational skills are essential.
- Other info: This is a mid-senior level position, perfect for driven communications professionals.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Campaigns Manager role at HM Revenue & Customs
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This range is provided by HM Revenue & Customs. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Job Description :
This is a specialist communications role focused on designing and delivering innovative campaigns that support HMRC’s compliance objectives.
In this role, you will play a key part in the way we operate across the whole business area, coordinating communications plans and campaigns and commissioning specialist communications support from all HMRC Corporate Communications teams. This is a hugely rewarding role which will provide a fascinating challenge for the right candidate.
The successful candidate will report to CCG’s Customer Compliance Campaigns & Communications Lead and while you will primarily work on one subject area within CCG Comms, you may be required to work on other areas
Part of the role will be to account manage virtual wider HMRC communication campaign teams, made up of communications specialists.
Key responsibilities include :
- Working closely with Compliance Comms Business Partners and the Campaigns Lead to understand business objectives to support the scoping, planning and delivery of key behaviour change campaigns through owned, earned as well as paid-for channels
- Working closely with senior leaders to influence and identify communications requirements by providing proactive strategic advice, counsel and constructive challenge to senior leaders on how communications can help support business objectives, improve staff engagement and protect/enhance reputation
- Working with internal stakeholders across the organisation, wider government, external agencies and campaign partners to ensure effective and integrated campaign delivery
- Using fresh thinking and creative ideas to design and develop engaging, targeted content and messages across a range of channels and day to day reputation management
- You will deliver high standards for all communications using creative and innovative communication techniques where appropriate.
Person Specification:
We’re looking for an experienced, driven and creative communications professional to join our friendly integrated team, where you’ll get the chance to build your skills across all areas of our work. You will have a strong record of managing and delivery high impact, behaviour change campaigns, aligned with business objectives.
- Proven track record of leading effective, internal or external behaviour change campaigns with measurable outcomes through owned, earned and paid marketing channels.
- Strong organisational skills, with the ability to prioritise and multi-task; work effectively and remain professional in a highly pressurised environment and deliver to tight deadlines.
- The ability to establish relationships with a range of internal and external stakeholders, to support delivery of business outcomes.
- Experience in gathering evidence to assess impact and effectiveness throughout the delivery of communication activity.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing
-
Industries
Government Administration and Government Relations Services
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Campaigns Manager employer: HM Revenue & Customs
Contact Detail:
HM Revenue & Customs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Campaigns Manager
✨Tip Number 1
Familiarise yourself with HMRC's current campaigns and compliance objectives. Understanding their strategic goals will help you tailor your discussions and demonstrate how your experience aligns with their needs.
✨Tip Number 2
Network with current or former HMRC employees on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations for the Campaigns Manager role.
✨Tip Number 3
Prepare to discuss specific examples of your past campaign successes, particularly those that involved behaviour change. Be ready to explain the strategies you used and the measurable outcomes achieved.
✨Tip Number 4
Stay updated on the latest trends in communications and marketing, especially within the public sector. Being knowledgeable about innovative techniques will show your commitment to delivering high standards in your work.
We think you need these skills to ace Campaigns Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Campaigns Manager position at HM Revenue & Customs. Tailor your application to highlight how your skills and experiences align with their needs.
Craft a Compelling CV: Your CV should clearly showcase your experience in managing behaviour change campaigns. Use specific examples that demonstrate your ability to deliver high-impact results and your proficiency in using various communication channels.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the organisation. Highlight your strategic thinking and creativity in developing campaigns, and explain how you can contribute to HMRC's compliance objectives.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for a communications role.
How to prepare for a job interview at HM Revenue & Customs
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Campaigns Manager at HM Revenue & Customs. Familiarise yourself with their compliance objectives and think about how your experience aligns with their needs.
✨Showcase Your Campaign Successes
Prepare to discuss specific examples of high-impact behaviour change campaigns you've managed. Highlight measurable outcomes and how they aligned with business objectives, as this will demonstrate your capability in delivering results.
✨Engage with Stakeholders
Be ready to talk about your experience in building relationships with internal and external stakeholders. Share examples of how you've collaborated with various teams to ensure effective campaign delivery.
✨Demonstrate Creativity
Since the role requires innovative thinking, come prepared with fresh ideas for campaigns. Think about how you can use creative communication techniques to engage audiences and enhance reputation, and be ready to share these ideas during the interview.