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- Tasks: Lead regional marketing strategies and campaigns to elevate our brand across EMEA.
- Company: Join a dynamic architecture and design firm with a global presence.
- Benefits: Competitive salary, professional development, and opportunities for creative collaboration.
- Why this job: Make a real impact by shaping our brand's presence in key European markets.
- Qualifications: 10+ years in marketing, strong communication skills, and a passion for design.
- Other info: Collaborative environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
The Regional Marketing Manager serves as the strategic bridge between the global brand strategy and the regional market opportunity. Working in partnership with the regional leadership team and the global Centers of Excellence (COEs), this role ensures that HKS’s brand strategy is adapted, activated, and scaled to advance growth goals for the EMEA region. This leader will translate global priorities into regional relevance — positioning HKS as the most desirable, innovative, and bespoke design partner within key markets and sectors across Europe.
Responsibilities:
- Develops and executes an annual regional marketing plan aligned with regional growth goals and firmwide priorities.
- Localizes and activates the HKS brand strategy and messaging to resonate with clients, media, and communities within the EMEA region.
- Identifies and prioritizes growth opportunities across sectors, markets, and geographies within the region, ensuring clear priorities, timelines, and measurable KPIs.
- Ensures alignment between regional campaigns, practice marketing priorities, and global marketing efforts.
- Chairs London monthly cross sector marketing meetings, creates a set of specific outcome actions, and proactively manages all practice sectors to deliver these actions.
- Leads regional marketing campaigns – from awareness to ABM and relationship marketing – ensuring alignment with the brand and measurable business outcomes.
- Collaborates with the Brand, Communications, and Digital COEs to create localized content, thought leadership, case studies, and digital activations that build visibility and credibility.
- Oversees development and delivery of regionally relevant marketing collateral and digital assets.
- Partners with the Market Insights COE to track performance of regional campaigns and measure ROI against growth targets.
- Maintains a clear understanding of market dynamics, competitor activities, and emerging opportunities.
- Produces quarterly regional marketing reports and insights to inform future strategy and budget allocation.
- Acts as the central connector between regional offices, practice teams, and global COEs.
- Ensures consistency of voice, design standards, and storytelling across all regional touchpoints.
- Provides marketing support and coaching to regional leaders and client-facing teams, ensuring brand-aligned business development materials and presentations.
- Identifies and oversees strategic partnerships, sponsorships, and events that elevate HKS’s presence across EMEA.
- Partners with the Events COE to plan and execute high-profile client events, exhibitions, and speaking opportunities.
- Builds relationships with local media, industry associations, and academic institutions to increase visibility and thought leadership reach.
- Supports the development and promotion of regional award submissions and showcase opportunities.
- Manages London Marketing Team.
Qualifications:
- Bachelor’s degree in Marketing or related degree preferred.
- Typically with 10+ years' experience of marketing, brand, or communications within architecture, design, real estate, or professional services.
- Experience in InDesign, Photoshop and Illustrator graphic software.
- Proficiency in digital marketing, analytics, and CRM/marketing automation platforms.
- Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred.
- Experience in managing budgets, agencies, and complex cross-functional initiatives.
- Knowledge of and interest in architecture/interior design.
- Proven ability to develop and deliver marketing plans that drive measurable impact.
- Proven ability to work across and influence stakeholder groups, functional areas, geographies, and differing levels of seniority.
- Strong understanding of EMEA market nuances, audiences, and media landscapes.
- Strong understanding of B2B marketing and the intersection of brand, business development, and client experience.
- Excellent attention to detail and commitment to excellence.
- Excellent interpersonal skills and the ability to interact with all levels of staff and customers; ability to forge trusting relationships within a diverse team.
- Excellent written and verbal communication skills; ability to adapt complex ideas into compelling narratives.
- Strong presentation skills.
- Strong organizational skills and the ability to work on multiple projects at the same time.
- Ability to balance global alignment with local relevance.
- Ability to adapt quickly to changing priorities, markets, and technologies while maintaining strategic focus.
- Ability to proactively problem solve and apply innovative solutions.
- Ability to work and collaborate in a team environment, and ability to work independently and prioritize work.
- Ability to effectively meet deadlines at expected quality.
- Travel may be required.
Regional Marketing Manager in City of London employer: HKS
Contact Detail:
HKS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager in City of London
✨Tip Number 1
Networking is key! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks for a chat. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is especially important for roles like Regional Marketing Manager where creativity and strategy go hand in hand. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their brand strategy, and think about how your experience aligns with their goals. Practice common interview questions and come up with examples that showcase your expertise in marketing and collaboration.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications and updates all in one place.
We think you need these skills to ace Regional Marketing Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Regional Marketing Manager role. Highlight your marketing achievements and how they relate to the EMEA region to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit for our team. Keep it engaging and relevant to the job description.
Showcase Your Creativity: As a marketing guru, we want to see your creative flair! Include examples of past campaigns or projects you've led that demonstrate your ability to think outside the box and drive results in a regional context.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at HKS
✨Know Your Market
Before the interview, dive deep into the EMEA market dynamics. Understand the key players, emerging trends, and how HKS positions itself within this landscape. This knowledge will help you demonstrate your strategic thinking and show that you're ready to hit the ground running.
✨Showcase Your Campaign Successes
Prepare specific examples of regional marketing campaigns you've led in the past. Highlight measurable outcomes and how you aligned them with broader business goals. This will illustrate your ability to drive impact and resonate with the interviewers.
✨Master the Art of Storytelling
As a Regional Marketing Manager, storytelling is key. Practice articulating complex ideas in a compelling way. Use narratives that showcase your experience in adapting global strategies to local markets, which is crucial for this role.
✨Build Connections
During the interview, focus on your interpersonal skills. Discuss how you've built relationships with stakeholders across various levels and functions. This will highlight your collaborative nature and ability to connect with diverse teams, which is essential for success in this position.
