Senior Marketing and Communications Manager - B2B

HKA is a leading global consultancy in risk mitigation, dispute resolution, expert witness and litigation support. As a Senior Marketing and Communications Manager, you will shape and execute HKA's International marketing strategy to align with our overarching business goals, driving brand growth, managing events, and delivering impactful campaigns with a strong focus on digital marketing.

As part of the HKA team you can expect:

• A strong collaborative culture focused on developing creative and forward-thinking marketing and business development strategies.
• The opportunity to be a part of a well-established global marketing team whilst being an integral part of driving the future success and development of our practice.
• The ability to leverage HKA’s strong brand and reputation and build on that to produce successful results.

The opportunity:

You will collaborate closely with the wider International marketing team, which operates under a centralised function. Your experience will be crucial in driving brand growth, managing, organising and delivering events, helping to generate leads, and executing impactful marketing campaigns with a strong focus on digital marketing. Additionally, you will work closely with business development teams and our subject-matter consultants to align marketing efforts with key growth initiatives.

Role and responsibilities:

• Focused Marketing Campaigns: Development and execution of the international marketing strategy to support key service lines and target markets. Create and execute outcome-based marketing campaigns targeting key growth sectors.
• Brand and Reputation Management: Uphold and strengthen HKA's brand identity and positioning in the International region. Ensure consistent messaging and branding across all marketing materials and platforms.
• Event Management: Organise and promote client-facing events, webinars, and conferences to enhance visibility and engagement. Evaluate the effectiveness of these events to ensure ROI and strategic impact.
• Content Development and Thought Leadership: Create high-quality content, including thought leadership, articles and white papers. Support subject matter experts, consultants and advisors in producing thought leadership pieces that highlight HKA's expertise and insights.
• Public Relations and Press Releases: Manage public relations efforts to enhance HKA's visibility and reputation. Draft and distribute press releases to communicate key company news and achievements. Plan and execute integrated marketing campaigns to drive lead generation and client engagement. Optimise marketing activities to support business development along with our subject-matter consultants to win new business.
• Digital Marketing Oversight: Support HKA's online presence, including website, social media, email campaigns, and SEO. Track and analyse digital marketing performance to refine strategies and improve results.
• CRM Management: Optimisation of the CRM system to track and manage client interactions and marketing campaigns.

Skills and experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven successful experience in a marketing manager role within a B2B professional services environment is essential.
• Strong stakeholder management skills, excellent communication and interpersonal abilities.
• Proficiency in digital marketing tools and analytics are required.
• You will be a strategic thinker and problem-solver.
• You will be creative, innovative, with a results-oriented mindset focusing on measurable outcomes.
• A natural collaborator with the ability to work across departments and regions.

What we offer:

At HKA we recognise that our people are critical to our ongoing success. Our priority is to provide an inclusive and collaborative culture aimed at providing the best opportunities for our people to thrive and develop in their chosen career path. We operate a flexible working pattern both in terms of hours and location and are happy with flexible remote working with an expectation of working in the office at least 3 days per week.