At a Glance
- Tasks: Shape and execute international marketing strategies, manage events, and deliver impactful digital campaigns.
- Company: Join HKA, a leading global consultancy in risk mitigation and dispute resolution.
- Benefits: Flexible working hours, remote options, and a collaborative culture for career growth.
- Other info: Inclusive culture focused on personal development and strategic collaboration.
- Why this job: Be part of a dynamic team driving brand growth and making a real impact.
- Qualifications: Bachelor’s degree in Marketing and proven experience in B2B marketing management.
The predicted salary is between 55000 - 65000 £ per year.
HKA is a leading global consultancy in risk mitigation, dispute resolution, expert witness and litigation support. As a Senior Marketing and Communications Manager, you will shape and execute HKA's International marketing strategy to align with our overarching business goals, driving brand growth, managing events, and delivering impactful campaigns with a strong focus on digital marketing.
As part of the HKA team, you can expect:
- A strong collaborative culture focused on developing creative and forward-thinking marketing and business development strategies.
- The opportunity to be a part of a well-established global marketing team whilst being an integral part of driving the future success and development of our practice.
- The ability to leverage HKA’s strong brand and reputation and build on that to produce successful results.
The opportunity:
You will collaborate closely with the wider International marketing team, which operates under a centralised function. Your experience will be crucial in driving brand growth, managing, organising and delivering events, helping to generate leads, and executing impactful marketing campaigns with a strong focus on digital marketing. Additionally, you will work closely with business development teams and our subject-matter consultants to align marketing efforts with key growth initiatives.
Role and responsibilities:
- Focused Marketing Campaigns: Development and execution of the international marketing strategy to support key service lines and target markets. Create and execute outcome-based marketing campaigns targeting key growth sectors.
- Brand and Reputation Management: Uphold and strengthen HKA's brand identity and positioning in the International region. Ensure consistent messaging and branding across all marketing materials and platforms.
- Event Management: Organise and promote client-facing events, webinars, and conferences to enhance visibility and engagement. Evaluate the effectiveness of these events to ensure ROI and strategic impact.
- Content Development and Thought Leadership: Create high-quality content, including thought leadership, articles and white papers. Support subject matter experts, consultants and advisors in producing thought leadership pieces that highlight HKA's expertise and insights.
- Public Relations and Press Releases: Manage public relations efforts to enhance HKA's visibility and reputation. Draft and distribute press releases to communicate key company news and achievements. Plan and execute integrated marketing campaigns to drive lead generation and client engagement. Optimise marketing activities to support business development along with our subject-matter consultants to win new business.
- Digital Marketing Oversight: Support HKA's online presence, including website, social media, email campaigns, and SEO. Track and analyse digital marketing performance to refine strategies and improve results.
- CRM Management: Optimisation of the CRM system to track and manage client interactions and marketing campaigns.
Skills and experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven successful experience in a marketing manager role within a B2B professional services environment is essential.
- Strong stakeholder management skills, excellent communication and interpersonal abilities.
- Proficiency in digital marketing tools and analytics are required.
- You will be a strategic thinker and problem-solver.
- You will be creative, innovative, with a results-oriented mindset focusing on measurable outcomes.
- A natural collaborator with the ability to work across departments and regions.
What we offer:
At HKA, we recognise that our people are critical to our ongoing success. Our priority is to provide an inclusive and collaborative culture aimed at providing the best opportunities for our people to thrive and develop in their chosen career path. We operate a flexible working pattern both in terms of hours and location and are happy with flexible remote working with an expectation of working in the office at least 3 days per week.
EEO & Diversity Statement: All HKA employment decisions are firstly made on merit and shall be made without regard to age, disability, gender or gender reassignment, marriage, and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other basis in compliance with local legislation.
Senior Marketing and Communications Manager - B2B in London employer: Hka
HKA is an exceptional employer that fosters a strong collaborative culture, empowering employees to develop innovative marketing strategies within a well-established global team. With a commitment to inclusivity and flexible working arrangements, HKA prioritises employee growth and offers opportunities to leverage its esteemed brand for impactful results in the B2B sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing and Communications Manager - B2B in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hka and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hka are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hka on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hka. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing and Communications Manager - B2B in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hka. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hka:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hka’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hka
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hka will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hka, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
