At a Glance
- Tasks: Lead and execute innovative marketing strategies to boost brand visibility and engagement.
- Company: Join HKA, a global leader in risk mitigation and consultancy.
- Benefits: Flexible working hours, remote options, and a focus on career development.
- Other info: Inclusive culture with a commitment to diversity and personal growth.
- Why this job: Shape impactful marketing campaigns and collaborate with experts in a dynamic environment.
- Qualifications: Experience in B2B marketing, strong communication skills, and digital marketing proficiency.
The predicted salary is between 60000 - 75000 £ per year.
About HKA
HKA is a leading global consultancy in risk mitigation, dispute resolution, expert witness and litigation support. We anticipate, investigate and resolve complex challenges by harnessing world-leading multi-disciplinary expertise and experience. As trusted independent consultants, experts and advisors, we deliver solutions amid uncertainty, dispute and overrun, and provide the insights that make the best possible outcomes a reality for public and private sector clients worldwide.
The Opportunity
As a Senior Marketing and Communications Manager, you will play a pivotal role in shaping and executing HKA's International marketing strategy to align with our overarching business goals. You will collaborate closely with the wider International marketing team, which operates under a centralised function. Your experience will be crucial in driving brand growth, managing, organising and delivering events, helping to generate leads, and executing impactful marketing campaigns with a strong focus on digital marketing. Additionally, you will work closely with business development teams and our subject-matter consultants to align marketing efforts with key growth initiatives.
Role and Responsibilities
- Focused Marketing Campaigns: Development and execution of the international marketing strategy to support key service lines and target markets. Create and execute outcome-based marketing campaigns targeting key growth sectors.
- Brand and Reputation Management: Uphold and strengthen HKA's brand identity and positioning in the International region. Ensure consistent messaging and branding across all marketing materials and platforms.
- Event Management: Organise and promote client-facing events, webinars, and conferences to enhance visibility and engagement. Evaluate the effectiveness of these events to ensure ROI and strategic impact.
- Content Development and Thought Leadership: Create high-quality content, including thought leadership, articles and white papers. Support subject matter experts, consultants and advisors in producing thought leadership pieces that highlight HKA's expertise and insights.
- Public Relations and Press Releases: Manage public relations efforts to enhance HKA's visibility and reputation. Draft and distribute press releases to communicate key company news and achievements. Plan and execute integrated marketing campaigns to drive lead generation and client engagement. Optimise marketing activities to support business development along with our subject-matter consultants to win new business.
- Digital Marketing Oversight: Support HKA's online presence, including website, social media, email campaigns, and SEO. Track and analyse digital marketing performance to refine strategies and improve results.
- CRM Management: Optimise the CRM system to track and manage client interactions and marketing campaigns.
Skills and Experience
Ideally you will possess the following skills and experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven successful experience in a marketing manager role within a B2B professional services environment is essential.
- Strong stakeholder management skills, excellent communication and interpersonal abilities.
- Proficiency in digital marketing tools and analytics are required.
- You will be a strategic thinker and problem-solver.
- You will be creative, innovative, with a results-oriented mindset focusing on measurable outcomes.
- A natural collaborator with the ability to work across departments and regions.
What We Offer
We operate a flexible working pattern both in terms of hours and location and are happy with flexible remote working with an expectation of working in the office at least 3 days per week. Our priority is to provide an inclusive and collaborative culture aimed at providing the best opportunities for our people to thrive and develop in their chosen career path.
Equality, Diversity & Inclusion
HKA has a thriving ED&I committee working hard to provide an inclusive and welcoming environment for a truly diverse set of employees. We are committed as a business on the continued improvement of our Equality, Diversity and Inclusion strategy. All HKA employment decisions are firstly made on merit and shall be made without regard to age, disability, gender or gender reassignment, marriage, and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other basis in compliance with local legislation.
Senior Marketing and Communications Manager - B2B Marketing · London, UK · employer: HKA Birmingham
HKA is an exceptional employer that fosters a flexible and inclusive work culture, allowing employees to thrive in their careers while balancing personal commitments. With a strong emphasis on professional development and collaboration, HKA provides ample opportunities for growth within a dynamic team dedicated to delivering innovative marketing solutions in the B2B sector. Located in London, employees benefit from a vibrant city atmosphere, alongside a commitment to equality, diversity, and inclusion that ensures a welcoming environment for all.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing and Communications Manager - B2B Marketing · London, UK ·
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HKA Birmingham and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HKA Birmingham are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HKA Birmingham on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HKA Birmingham. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing and Communications Manager - B2B Marketing · London, UK ·
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HKA Birmingham. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HKA Birmingham:Show us that you’ve done your homework! In your application, briefly mention what you admire about HKA Birmingham’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HKA Birmingham
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HKA Birmingham will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HKA Birmingham, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
