At a Glance
- Tasks: Drive partner revenue and enable strategic partnerships in the tech industry.
- Company: Join HiveMQ, a leader in Industrial AI, transforming industries with innovative technology.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be at the forefront of AI innovation and make a real impact in the tech world.
- Qualifications: 8-15 years in partner management or enterprise sales; Salesforce experience required.
- Other info: Dynamic team culture focused on empowerment and relentless pursuit of excellence.
The predicted salary is between 36000 - 60000 £ per year.
HiveMQ is the Industrial AI Platform helping enterprises move from connected devices to intelligent operations. Built on the MQTT standard and a distributed edge-to-cloud architecture, HiveMQ connects and governs industrial data in real time, enabling global leaders like Audi, BMW, Eli Lilly, and Siemens to operationalize AI and drive innovation at scale.
At HiveMQ, our culture is Effortless → Empowered → Relentless. We make the complex simple, act with confidence and ownership, and never stop pushing the boundaries of what’s possible. Join us to power the future of intelligent industry.
HiveMQ’s Vision for this role: The Strategic Partner Manager is responsible for driving partner-sourced and partner-influenced revenue across an assigned territory. This role operates as an overlay to the HiveMQ sales organization, activating and enabling strategic partners—including GSIs/SIs, ISVs, and cloud providers—to generate new opportunities, accelerate active deals, and expand our market presence.
About the role: The ideal candidate will excel at building and executing strategic Tier 1 partner account plans, conducting detailed account mapping, and initiating strong field-level co-sell motions with partner sellers and HiveMQ sales teams. The candidate is highly effective at onboarding and enabling partners, communicating technical concepts such as MQTT, industrial data flows, and cloud marketplace procurement, and driving joint GTM initiatives that produce measurable revenue impact. This individual is proactive, organized, and collaborative, with strong command of tools like Salesforce (SFDC) for pipeline management and Crossbeam for partner ecosystem insights. They operate with executive presence, strong relationship-building skills, and are capable of scaling partner ecosystems, accelerating deals, and expanding HiveMQ’s influence across industrial and enterprise markets.
Key Responsibilities:
- Drive partner-sourced and influenced pipeline tied to quarterly and annual revenue goals.
- Build, manage, and forecast a partner deal pipeline with strong visibility into opportunity stages.
- Accelerate deals through co-selling, technical alignment, marketplace readiness, and issue resolution.
- Build and execute strategic account plans for Tier 1 partners across GSIs/SIs, VARs, ISVs, and traditional tech providers.
- Lead account mapping to identify joint targets with partner field teams and HiveMQ sellers.
- Develop industry-aligned partner strategies for Automotive, Manufacturing, Energy, and other industrial verticals.
Enablement & Partner Activation:
- Onboard and enable new and existing partners on HiveMQ’s technology stack, use cases, and differentiators.
- Prepare partners for co-selling (solution positioning, demos, certifications, competitive knowledge).
- Deliver ongoing partner enablement, workshops, training modules, and readiness programs.
Field GTM Execution:
- Drive in-field GTM activities, including co-selling, workshops, vertical campaigns, and joint prospect engagements.
- Identify and execute co-marketing opportunities with strategic partners to drive awareness and lead generation.
- Work cross-functionally with Sales, Marketing, RevOps, Product, Partner Engineering, and Customer Success.
Reporting & Governance:
- Track and report sourced revenue, influenced revenue, partner pipeline, and activity metrics.
- Maintain partner data and pipeline accuracy in Salesforce (SFDC).
- Use Crossbeam for account mapping, overlap analysis, and ecosystem insights.
- Participate in and help run partner QBRs and governance cadences.
Qualifications:
- 8–15 years of partner management and/or enterprise sales experience.
- Hands-on experience with Salesforce (SFDC) for pipeline management and Crossbeam for partner ecosystem mapping.
- Proven track record of generating partner-sourced and influenced pipeline, working directly with GSIs/SIs (e.g., Accenture, TCS, Concept Reply) & value-added resellers (WWT, AHEAD).
- Familiarity with enterprise technology providers such as Snowflake, ServiceNow, ClickHouse, Databricks, or other data/analytics ecosystems.
- Familiarity working with AWS, GCP and Microsoft co-sell programs and marketplaces.
- Background working with industrial/OT vendors or platforms (HighByte, Ignition, MaintainX).
- Experience in high-growth SaaS, industrial IoT, or real-time data technology companies.
- Knowledge of partner tools such as PRM platforms (PartnerStack, Allbound, Channeltivity, etc.).
Informations about our job advertisements: Job advertisements of HiveMQ GmbH are directed at female, male, and various applicants, regardless of age, gender, religion, sexual identity, disability, race, ethnic origin, world view, etc. The selection of a candidate is exclusively based on qualifications. For organisational reasons, we cannot return application documents and cannot reimburse any expenses that you incur during the application process.
Strategic Partner Manager employer: HiveMQ GmbH
Contact Detail:
HiveMQ GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Partner Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Strategic Partner Manager role.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, be ready to discuss your experience with partner management and sales. Use real examples to demonstrate how you've driven revenue and built strong partnerships.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to companies you admire, like HiveMQ, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! Apply directly through StudySmarter’s platform to streamline your application process. It’s a great way to ensure your application gets noticed and shows your enthusiasm for the role.
We think you need these skills to ace Strategic Partner Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and HiveMQ shine through. We want to see how excited you are about driving partner-sourced revenue and making an impact in the industrial AI space!
Tailor Your Experience: Make sure to highlight your relevant experience in partner management and enterprise sales. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your successes with GSIs/SIs or any tech providers you've worked with.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon unless it’s necessary. Remember, we’re looking for someone who can communicate complex ideas simply, just like we do at HiveMQ!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at HiveMQ GmbH
✨Know Your Partners
Before the interview, research HiveMQ's strategic partners and their industries. Understand how they operate and what challenges they face. This will help you demonstrate your ability to build strong relationships and tailor your approach to each partner.
✨Master the Technical Jargon
Familiarise yourself with key technical concepts like MQTT, industrial data flows, and cloud marketplace procurement. Being able to communicate these effectively will show that you can onboard and enable partners with confidence.
✨Showcase Your Sales Strategy
Prepare to discuss specific examples of how you've driven partner-sourced revenue in the past. Highlight your experience with account mapping and co-selling initiatives, as this aligns directly with the responsibilities of the Strategic Partner Manager role.
✨Be Data-Driven
Since you'll be using tools like Salesforce and Crossbeam, come prepared with insights on how you've used data to manage pipelines and track performance. This will demonstrate your analytical skills and your ability to maintain accuracy in reporting.