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- Tasks: Manage Fnatic Crew, connecting creators with fans and partners in the gaming world.
- Company: Join Fnatic, a leading esports brand with a vibrant culture.
- Benefits: Full-time role with hybrid work options and opportunities for growth.
- Why this job: Be at the forefront of influencer marketing in the exciting gaming industry.
- Qualifications: Experience in influencer marketing and strong people skills required.
- Other info: Diversity and inclusion are core values; all backgrounds welcome.
The predicted salary is between 28800 - 43200 £ per year.
As Creator Manager for Fnatic's Crew programme, you'll own the day-to-day execution, performance, and growth of an important initiative connecting Fnatic and its partners to our fans through some of the most exciting emerging creator talent in gaming. You'll ensure Crew talent deliver consistently, partners see value, and the programme scales sustainably.
This role sits at the intersection of influencer management, partnerships, and commercial execution. If you love to see things grow, are meticulously organised and thrive interacting with people, this could be the job for you!
What you'll do:
- Manage the end-to-end operation of Fnatic Crew (UK first, with global collaboration)
- Maintain Crew tiers, performance scoring, and progression logic; and identify high-potential talent for deeper partnership
- Ensure all always-on talent obligations are delivered (branding, panels, overlays, disclosures)
- Own the Crew talent lifecycle: onboarding > activation > performance review > retention/offboarding
- Brief Crew talent on activations, expectations, and timelines, and act as their primary point of contact
- Provide structured feedback based on performance data (not vibes)
- Execute paid creator activations (“Drops”) with partners; coordinating briefs, deliverables, deadlines, and approvals
- Track delivery status and flag risks early, and ensure contracts, disclosures, and brand guidelines are adhered to
- Support commercial teams with creator recommendations and pricing logic, as well as surfacing opportunities for additional activations or optimisations
- Support strong partner relationships by ensuring Crew talent deliver agreed outputs, and maintain partner confidence through strong organisation, clarity, and consistency
- Track creator performance across key metrics (output, engagement, growth, reliability), and maintain associated dashboards and scorecards
- Contribute insights into what content, creators, and formats are working — and why
- Work closely with Commercial, Legal, Marketing, and Content/Social teams, and support wider strategic planning
- Lead ad-hoc creator talent projects when they arise
We're looking for:
- Demonstrated experience in influencer marketing, creator management, or partnerships
- Great people skills; able to manage expectations with talent and remain calm under pressure
- Strong organisational and communication skills
- Comfort working with data, reporting, and performance metrics
- Strong understanding of Twitch, YouTube, and short-form content platforms
- Initiative and comfort dealing with ambiguity
- Ability to work independently coupled with openness to asking for help when needed
Diversity, Equity & Inclusion: #AlwaysFnatic
At Fnatic, we believe that a diverse mix of voices leads to better discussions, decisions, and outcomes for everyone. We strive to recruit and nurture an inclusive workforce who feel empowered every day to forge the future as part of the Black and Orange squad.
We know that applying for jobs can be daunting - but be assured that at Fnatic:
- Who you are, and how you identify has no impact on our selection process
- We understand no candidate will tick 100% of what our job descriptions are seeking, so if you’re missing a point here or there, we still want to hear from you
- We’re happy to consider reasonable adjustments where needed to fully participate in Fnatic’s recruitment experience - just let us know.
About us
Fnatic is a global esports performance brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Our history is unparalleled. Founded in 2004, we are the most successful esports brand of the last decade, winning more than 200 championships across 30 different games.
Today, driven by our ability to advance esports performance, Fnatic is the channel through which the most forward-thinking brands communicate with young people. We deliver industry-leading content, experiences and activations globally with bases in Berlin, Belgrade, Tokyo among others. Our pros and creators generate hundreds of millions of watch hours, showcasing our global partners to an audience of millions of fans across our social platforms.
Forging the future is in our DNA. We pioneered the intersection of street culture and esports with merch collaborations, and continue to lead the industry with the quality of our pro wear and fan apparel. After launching in 2016, our award-winning esports equipment (comprising mice, keyboards, headsets and pads) has sold to hundreds of thousands of gaming enthusiasts who want to play better.
Gaming is the place where music, fashion, sport and technology come together, and Fnatic is leading the charge.
Creator Manager (Fnatic Crew) employer: Hivemind Capital Partners LLC
Contact Detail:
Hivemind Capital Partners LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creator Manager (Fnatic Crew)
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and influencer marketing space. Attend events, join online communities, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your experience in influencer management and partnerships. Use case studies or examples of successful campaigns you've worked on. This will help you stand out and show potential employers what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Fnatic and its Crew programme. Understand their values, recent projects, and the gaming landscape. Tailor your answers to reflect how your experience aligns with their goals. This shows you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Fnatic team. Keep an eye on our careers page for the latest opportunities and updates!
We think you need these skills to ace Creator Manager (Fnatic Crew)
Some tips for your application 🫡
Show Your Passion for Gaming: When writing your application, let your love for gaming shine through! We want to see how you connect with the gaming community and what excites you about working with creators. Share your experiences and insights that relate to the role.
Be Organised and Clear: Since this role is all about managing multiple tasks, make sure your application reflects your organisational skills. Use clear headings and bullet points to structure your information, making it easy for us to see your qualifications at a glance.
Highlight Your People Skills: As a Creator Manager, you'll be interacting with various talents and partners. In your application, emphasise your communication skills and any relevant experiences where you've successfully managed relationships or expectations.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the specific requirements of the Creator Manager role. Mention how your background in influencer marketing aligns with what we’re looking for at Fnatic.
How to prepare for a job interview at Hivemind Capital Partners LLC
✨Know Your Creators
Before the interview, dive deep into Fnatic's Crew programme and understand the creators involved. Familiarise yourself with their content styles, platforms, and any recent collaborations. This will not only show your genuine interest but also help you discuss how you can enhance their performance and engagement.
✨Showcase Your Organisational Skills
As a Creator Manager, being organised is key. Prepare examples of how you've successfully managed projects or teams in the past. Bring along any tools or methods you use for tracking performance metrics and managing timelines, as this will demonstrate your ability to handle the role's demands.
✨Data-Driven Mindset
Since the role involves working with performance data, be ready to discuss how you've used data to inform decisions in previous roles. Prepare to share specific metrics you've tracked and how they influenced your strategies. This will highlight your analytical skills and understanding of the importance of data in influencer marketing.
✨Engage with Enthusiasm
Fnatic thrives on passion for gaming and esports. During the interview, let your enthusiasm shine through. Share your thoughts on current trends in gaming and how you see the future of creator partnerships evolving. This will resonate well with the team and show that you're not just qualified, but also genuinely excited about the role.
