At a Glance
- Tasks: Lead marketing strategies to scale our sustainable parcel delivery network and drive brand awareness.
- Company: Join HIVED, a fast-growing climate and logistics start-up in London.
- Benefits: Enjoy a dynamic hybrid work environment, competitive salary, and generous holiday allowance.
- Other info: Be part of a diverse team with excellent career growth opportunities and fun team events.
- Why this job: Make a real impact in sustainable logistics while working with top brands and a driven team.
- Qualifications: 10+ years in marketing, with experience in scaling B2B businesses and strong communication skills.
The predicted salary is between 80000 - 100000 £ per year.
Company Overview
At HIVED, we’re steamrolling forward as one of Europe’s fastest growing start‑ups, and our momentum shows no signs of slowing. Based in London, we are a climate and logistics start‑up building the first sustainable parcel delivery network at scale, powered by a 100% electric fleet. We specialise in sustainable parcel delivery, working with leading brands such as John Lewis, Nespresso, Uniqlo, H&M and more.
Our Values
- We Are Kind – Kind to the planet, our team and our partners. We listen with purpose, leave our egos at the door and aren’t afraid to make difficult decisions.
- We Are Tenacious – We fight every day to keep the customer promise for every parcel entrusted to us.
- We Are Curious – We never settle, constantly challenge convention and are never afraid to ask why.
- We Are Resourceful – Our planet’s resources are scarce and our future depends on our ability to use them wisely.
Role Overview
HIVED is a tech‑native, last‑mile parcel delivery company operating in the UK. The zero‑to‑one work is done, and the foundations are in place. This hire is not about rebuilding but scaling what works, sharpening our enterprise positioning, and turning marketing into a measurable pipeline engine as we move towards our next phase of growth. You will be part of the Commercial Team and, as Marketing Director, will own marketing at HIVED end‑to‑end: brand, demand generation, content and enterprise pipeline.
Responsibilities
- Build and run a demand generation engine across all key categories: events, content‑driven inbound, referrals, delivery‑experience‑led inbound and cold outreach through targeted account‑based marketing (ABM); creating a consistent flow of warm, qualified opportunities for the sales team.
- Lead HIVED’s presence at external events, identifying the right industry events and trade shows to attend, whilst also developing HIVED’s own event programme.
- Drive content‑led inbound, thinking creatively about formats, frequency and distribution to ensure content is actively driving inbound interest.
- Develop our referral programme, tailoring to both enterprise and SMB audiences.
- Develop and run account‑based marketing (ABM) programmes, identifying HIVED’s priority target accounts and running targeted campaigns.
- Own the full funnel from awareness to sales‑qualified pipeline.
- Partner closely with the sales team on cold outreach, providing messaging support and enablement materials.
- Work closely with HIVEDmind (tech & data teams) to convert positive recipient delivery experiences into inbound commercial interest.
- Work with Revenue Operations to ensure lead tracking, scoring and attribution are configured in the CRM.
Brand & Thought Leadership
- Evolve and sharpen HIVED's brand positioning as the tech‑native, sustainable challenger in parcel delivery.
- Own the content strategy across all owned channels, ensuring consistency of voice and clear audience segmentation.
- Own HIVED’s thought leadership strategy, including the opportunity to shape the CEO’s personal profile.
- Oversee sustainability communications, including the annual Impact Report and associated campaigns.
- Drive earned media and PR, building HIVED’s credibility with brands, consumers and the broader market.
- Identify and develop brand partnerships and co‑marketing opportunities.
- Work closely with the People team to shape HIVED's employer brand.
Commercial & Strategic
- Own the marketing budget, allocating for impact and maintaining clear attribution between marketing activity and revenue outcomes.
- Report regularly to senior leadership on marketing performance, pipeline contribution and ROI.
- Lead, develop and grow the marketing team.
- Work cross‑functionally with Sales, HIVEDmind, Operations and Finance.
- Contribute to other external materials where brand narrative and commercial credibility matter.
Requirements
- Scale up experience – has led marketing through a significant growth phase at a B2B or enterprise‑facing business.
- Ambitious and resilient – comfortable with the ambiguity and pace of a scaling startup.
- Enterprise marketing fluency – understands sales cycles and procurement processes.
- Commercial ownership – has owned a marketing budget and reported on pipeline contribution.
- Player‑manager – comfortable setting strategic direction while also rolling up their sleeves.
- B2B content and brand – has built or scaled thought leadership programmes.
- Data‑driven – comfortable with marketing analytics and using data to make informed decisions.
- 10+ years of relevant experience – enough seniority to own the function without hand‑holding.
- Strong communicator – able to present clearly to senior stakeholders and represent the HIVED brand with confidence externally.
Benefits
- Dynamic hybrid working environment with a diverse and driven team.
- Huge opportunity for learning in a high growth environment.
- 25 days of holiday allowance plus public holidays.
- 1 Birthday Day Off + 2 Tenure‑Based Additional Days Off.
- Subsidised private medical insurance including dental, vision and mental health therapy.
- Bi‑annual performance reviews and tailored development plans.
- Competitive salary and EMI options scheme.
- Annual compensation review.
- Team lunch provided once a week.
- Quarterly team socials and annual sports day.
- Enhanced maternity, paternity and adoption policy as day‑1 rights.
- Community volunteer days.
- Cycle to work scheme.
- Dog friendly office and depots.
- MacBook Air or Windows laptop (depending on your preference).
Marketing Director employer: HIVED
At HIVED, we pride ourselves on being a forward-thinking employer that champions sustainability and innovation in the logistics sector. Our dynamic work culture fosters collaboration and creativity, offering employees ample opportunities for professional growth and development within a rapidly scaling start-up environment. With a commitment to employee well-being, we provide a range of benefits including flexible working arrangements, generous holiday allowances, and a supportive atmosphere that values kindness and tenacity.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, trade shows, and meet-ups where you can chat with potential employers and showcase your passion for sustainable logistics.
✨Tip Number 2
Leverage social media to your advantage! Share your insights on platforms like LinkedIn and engage with content related to climate-tech and logistics. This not only builds your personal brand but also puts you on the radar of companies like HIVED.
✨Tip Number 3
Don’t just wait for job openings to apply. Reach out directly to companies you admire, like HIVED, and express your interest. A well-crafted message can go a long way in making a memorable impression.
✨Tip Number 4
Prepare for interviews by understanding the company’s values and mission. For HIVED, that means being ready to discuss sustainability and innovation in logistics. Show them you’re not just a fit for the role, but for their culture too!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Show Your Passion for Sustainability:When writing your application, let your enthusiasm for sustainable practices shine through. We’re all about kindness to the planet, so share any relevant experiences or projects that highlight your commitment to sustainability in marketing.
Be Specific About Your Achievements:We love numbers! When detailing your past roles, be sure to include specific metrics and outcomes that demonstrate your success in scaling marketing efforts. This helps us see how you can contribute to our growth at HIVED.
Tailor Your Application to Us:Make sure your application speaks directly to the role and our values. Highlight your experience with B2B marketing and how it aligns with our mission. A personalised touch goes a long way in showing us you’re the right fit!
Keep It Clear and Concise:While we appreciate creativity, clarity is key! Ensure your application is well-structured and easy to read. Use bullet points where necessary and keep your language straightforward to make a strong impression.
How to prepare for a job interview at HIVED
✨Know Your Stuff
Before the interview, dive deep into HIVED's mission and values. Understand their sustainable approach to logistics and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your answers with their core principles.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your ability to scale marketing efforts, especially in a B2B context. Highlight your experience with demand generation, content strategy, and how you've successfully driven pipeline growth in previous positions.
✨Be Ready to Discuss Metrics
Since this role involves owning the marketing budget and reporting on performance, be prepared to discuss how you've used data to inform decisions. Bring examples of how you've tracked marketing contributions to revenue outcomes and any tools you've used for analytics.
✨Ask Thoughtful Questions
At the end of the interview, ask insightful questions about HIVED's future plans, their approach to sustainability, or how they measure success in marketing. This shows your curiosity and engagement, which aligns perfectly with their company values.
