At a Glance
- Tasks: Lead marketing strategies to scale our sustainable delivery network and drive demand generation.
- Company: Join HIVED, a fast-growing climate and logistics startup in London.
- Benefits: Enjoy a dynamic hybrid work environment, competitive salary, and generous holiday allowance.
- Other info: Be part of a diverse team backed by top investors and renowned brands.
- Why this job: Make a real impact in sustainable logistics while growing your career in a vibrant team.
- Qualifications: 10+ years in marketing with experience in scaling B2B businesses.
The predicted salary is between 80000 - 100000 £ per year.
About HIVED
At HIVED, we're steamrolling forward as one of Europe's fastest growing startups, and our momentum shows no signs of slowing. Based in London, we are a climate and logistics start-up building the first sustainable parcel delivery network at scale, powered by a 100% electric fleet. In an ever-growing industry where unreliable service has long been the norm, HIVED has been built from the ground-up to meet the demands of modern consumers and disrupt parcel delivery.
A tech company at heart, our talent and technology is laser-focused on delivering the best possible delivery experience for end-customers and meeting the needs of our retail partners. From our drivers to our data engineers, we are constantly working to improve this customer experience that makes us deliver better. Already trusted by leading international brands such as John Lewis, Nespresso, Uniqlo, H&M brands and more, we are solidifying our position as the leaders in Europe to tackle this growing market.
Our tight-knit team is made up of ex-Revolut, Amazon, DeepMind, Bain, HelloFresh, ASOS, Apple and Google employees, and we are backed by some of Europe's leading investors and VCs in climate-tech, logistics and mobility including Planet A Ventures, Maersk Growth, Pale Blue Dot VC, Eka Ventures, NordicNinja VC and the British government. We're passionate about driving innovation and redefining the future of delivery.
Our Values
- We Are Kind - Kind to the planet, our team and our partners. We listen with purpose, leave our egos at the door and aren't afraid to make difficult decisions.
- We Are Tenacious - We fight every day to keep the customer promise, for every parcel entrusted to us.
- We Are Curious - We never settle, constantly challenge convention and are never afraid to ask why.
- We Are Resourceful - Our planet's resources are scarce and our future depends on our ability to use them wisely.
Role Overview
HIVED is a tech-native, last-mile parcel delivery company operating in the UK. The zero-to-one work is done. The foundations are in place, the brand has a voice, and enterprise momentum is building with global clients like Nespresso, Uniqlo, H&M and ZARA. This hire is not about rebuilding. It is about scaling what works, sharpening our enterprise positioning, and turning marketing into a measurable pipeline engine as we move towards our next phase of growth.
You will be part of the Commercial Team (Sales, Account Management, Brand & Marketing, Revenue Operations). As Marketing Director, you will own marketing at HIVED end-to-end: brand, demand generation, content, and enterprise pipeline. You will inherit a small team and a set of solid foundations. The job is to accelerate what's working and build marketing into a scalable, measurable growth engine.
HIVED has a genuine ambition to become the most recognised, trusted and loved delivery partner, and you will have creative freedom to develop a brand that stands out and sets the standard for sustainable delivery.
Responsibilities
- Enterprise/SMB Pipeline & Demand Generation - Build and run a demand generation engine across all key categories: events, content driven inbound, referrals, delivery-experience-led inbound, and cold outreach through targeted account-based marketing (ABM); creating a consistent flow of warm, qualified opportunities for the sales team.
- Lead HIVED's presence at external events, identifying the right industry events and trade shows to attend, whilst also developing HIVED's own event programme.
- Drive content-led inbound, thinking creatively about formats, frequency and distribution to ensure content is actively driving inbound interest.
- Develop our referral programme, tailoring to both enterprise and SMB audiences.
- Develop and run account-based marketing (ABM) programmes, identifying HIVED's priority target accounts and running targeted campaigns.
- Own the full funnel from awareness to sales-qualified pipeline.
- Work closely with HIVEDmind (tech & data teams) to convert positive recipient delivery experiences into inbound commercial interest.
- Work with Revenue Operations to ensure lead tracking, scoring and attribution are configured in the CRM.
Brand & Thought Leadership
- Evolve and sharpen HIVED's brand positioning as the tech-native, sustainable challenger in parcel delivery.
- Own the content strategy across all owned channels, ensuring consistency of voice and clear audience segmentation.
- Own HIVED's thought leadership strategy, including the opportunity to shape the CEO's personal profile.
- Oversee sustainability communications, including the annual Impact Report.
- Drive earned media and PR, building HIVED's credibility.
- Identify and develop brand partnerships and co-marketing opportunities.
- Work closely with the People team to shape HIVED's employer brand.
Commercial & Strategic
- Own the marketing budget, allocating for impact and maintaining clear attribution between marketing activity and revenue outcomes.
- Report regularly to senior leadership on marketing performance, pipeline contribution and ROI.
- Lead, develop, and grow the marketing team.
- Work cross-functionally with Sales, HIVEDmind, Operations and Finance.
- Contribute to other external materials where brand narrative and commercial credibility matter.
Requirements
- Scale up experience – has led marketing through a significant growth phase at a B2B or enterprise-facing business.
- Ambitious and resilient – comfortable with the ambiguity and pace of a scaling startup.
- Enterprise marketing fluency – understands sales cycles and procurement processes.
- Commercial ownership – has owned a marketing budget and reported on pipeline contribution.
- Player-manager – comfortable setting strategic direction while also rolling up their sleeves.
- B2B content and brand – has built or scaled thought leadership programmes.
- Data-driven – comfortable with marketing analytics and using data to make informed decisions.
- 10+ years of relevant experience – enough seniority to own the function without hand-holding.
- Strong communicator – able to present clearly to senior stakeholders and represent the HIVED brand with confidence externally.
How we reward our team
- Dynamic hybrid working environment with a diverse and driven team.
- Huge opportunity for learning in a high growth environment.
- 25 days of holiday allowance plus public holidays.
- 1 Birthday Day Off + 2 Tenure-Based Additional Days Off.
- Subsidised Private Medical Insurance including dental, vision & mental health therapy.
- Bi-annual performance reviews and tailored development plans.
- Competitive salary + EMI options scheme.
- Annual compensation review.
- Team lunch provided once a week.
- Quarterly team socials and annual sports day.
- Enhanced maternity/paternity/adoption policy as day 1 right.
- Community volunteer days.
- Cycle to work scheme.
- Dog friendly office and depots.
- MacBook Air or Windows Laptop (depending on your preference).
Marketing Director in London employer: HIVED Ltd
HIVED is an exceptional employer, offering a dynamic hybrid working environment in London that fosters innovation and collaboration among a diverse team. With a strong focus on employee growth, we provide ample learning opportunities, competitive benefits including subsidised private medical insurance, and a culture that values kindness, tenacity, and curiosity. Join us to be part of a mission-driven company that is redefining sustainable delivery while enjoying unique perks like community volunteer days and a dog-friendly office.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks at HIVED. A personal touch can make all the difference!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and innovative ideas. This is your chance to shine and demonstrate how you can contribute to HIVED's growth.
✨Tip Number 3
Prepare for interviews by researching HIVED’s values and recent projects. Be ready to discuss how your experience aligns with their mission of sustainability and innovation. We love candidates who are genuinely excited about what we do!
✨Tip Number 4
Don’t forget to follow up! After an interview, send a quick thank-you note expressing your appreciation for the opportunity. It shows you’re keen and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through! We want to see your personality and passion for the role. Don't just regurgitate your CV; tell us why you're excited about joining HIVED and how you align with our values.
Tailor Your Application:Make sure to customise your application for the Marketing Director role. Highlight your relevant experience and skills that match what we're looking for. Show us how your past achievements can help scale our marketing efforts at HIVED!
Showcase Your Creativity:As a marketing guru, we expect you to think outside the box! Use your application to demonstrate your creative flair. Whether it's through unique examples or innovative ideas, we want to see how you can elevate our brand and make it stand out.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're proactive and genuinely interested in being part of our team at HIVED!
How to prepare for a job interview at HIVED Ltd
✨Know Your Stuff
Before the interview, dive deep into HIVED's mission and values. Understand their sustainable delivery model and how they differentiate themselves in the logistics space. This will not only show your genuine interest but also help you align your marketing strategies with their goals.
✨Showcase Your Scale-Up Experience
Be ready to discuss specific examples from your past roles where you've successfully led marketing through significant growth phases. Highlight your ability to adapt quickly and make decisions in a fast-paced environment, as this is crucial for a scaling startup like HIVED.
✨Prepare for Data-Driven Discussions
Since the role requires a strong understanding of marketing analytics and attribution, come prepared with examples of how you've used data to drive marketing decisions. Be ready to discuss tools you've used and how you've measured the impact of your campaigns on revenue outcomes.
✨Engage with Thought Leadership
HIVED values thought leadership, so think about how you can contribute to their brand positioning. Prepare ideas on content strategies that could elevate HIVED's presence in the market, especially in sustainability and logistics. This will demonstrate your proactive approach and creativity.
