At a Glance
- Tasks: Drive growth through innovative marketing strategies and data-driven insights.
- Company: Join HiTZ Cricket, a leader in tech-enabled cricket training.
- Benefits: Competitive salary, bonuses, flexible working, and career development opportunities.
- Other info: Fast-paced environment with opportunities to innovate and make an impact.
- Why this job: Be part of a dynamic team shaping the future of cricket training globally.
- Qualifications: 3-5 years in growth marketing, strong CRM skills, and a passion for sports.
The predicted salary is between 40000 - 40000 € per year.
Location: London / Guildford, with flexible working and travel to venue openings across the UK
Reports to: Head of Marketing
Salary: £40,000 (based on experience) plus company bonus
Contract Type: Full Time
About HiTZ
HiTZ Cricket is redefining the future of cricket training by combining cutting edge technology with a data driven approach to player development. Thanks to strong consumer traction, HiTZ has recently surpassed 3 million balls delivered to a rapidly growing base of over 20,000 active customers and 1,000 core recurring members. We are now operating 14 sites across the UK and Australia, proving the mass market appeal of the HiTZ brand across multiple regions. The HiTZ brand is also gaining international momentum. Alongside our operational growth in the UK and Australia, global demand for the HiTZ ecosystem is increasing, with strategic partnerships being explored across key cricket markets including North America, the UAE, India and South Africa. With ambitious plans to scale across the UK and globally, HiTZ is building the future of accessible, tech enabled cricket training.
Role Summary
We are looking for a commercially minded Growth Marketing Manager with strong performance marketing experience to support the Head of Marketing in driving site level trade performance across the UK HiTZ network. A key focus of this role will be improving conversion and retention, and helping reduce customer acquisition cost by increasing the value we get from existing and prospective customers. You will sit between central marketing strategy and venue level execution, helping each site grow through local campaigns, CRM, paid media, search, partnerships, launch activity, weekly trading actions and performance insight.
Key Responsibilities
- Build and deliver venue growth plans that support new customer acquisition, utilisation, memberships, retention, customer lifetime value and revenue across each UK site.
- Lead the analysis of weekly trade performance with the Head of Marketing, identifying the key venue opportunities, risks and actions to present into the weekly meetings.
- Support repeatable new venue launches, including local marketing plans, pre launch awareness, lead generation, taster promotion, opening activations and post launch conversion.
- Work closely with the Head of Marketing to deliver revenue driving campaigns across memberships, seasonal passes, local offers, game modes, customer retention and new product launches.
- Own CRM performance as a key commercial channel, reviewing campaign performance, customer behaviour and journey logic on a regular basis, then adjusting plans accordingly.
- Support paid media and search activity, ensuring campaigns are aligned with CRM, venue priorities, launch timelines, customer acquisition goals and commercial targets.
- Work closely with regional activators, sales support and local partners to turn outreach, tasters and community activity into measurable customer growth.
- Manage venue specific website updates, ensuring local pages are accurate, conversion focused and aligned with live campaigns.
- Monitor campaign performance across new customers, sign ups, memberships, utilisation, revenue, churn, CAC, LTV and customer re engagement, using insight to shape future activity.
- Create and brief marketing assets to support venue campaigns, launches, email, social, paid media, CRM, product marketing and local activations.
What We’re Looking For
- Around 3 to 5 years of growth/performance marketing experience in sport, leisure, or fitness environments.
- A commercially minded marketer who understands that modern marketing needs to drive measurable outcomes.
- Strong CRM experience, with the ability to build, test and optimise customer journeys that improve conversion, retention, repeat booking behaviour and customer lifetime value.
- Good understanding of paid media, search and digital performance, with the ability to connect acquisition to conversion and revenue outcomes.
- Experience delivering campaigns that support customer acquisition, conversion, retention, customer lifetime value or revenue growth.
- Confidence working with trade data, campaign reporting, CAC, LTV and trading insight.
- Experience supporting local marketing activity, launches or community led campaigns.
- Strong organisational skills, with the ability to manage multiple venues, campaigns and priorities at once.
- A clear communicator and confident writer who can keep messaging on brand.
- Comfortable creating or briefing basic visual assets using Adobe, Canva or similar tools.
- Comfortable working in a fast moving scale up environment where priorities can change quickly.
Why This Role Matters
HiTZ has proven customer demand, strong venue growth and increasing international momentum. The next stage is about building a more structured, commercially focused marketing function that can support growth at scale. This role will be central to that. You will help move HiTZ from reactive campaign delivery to a more consistent growth model, where each site has clear actions across acquisition, utilisation, conversion, retention, CRM and revenue performance.
How To Apply
Send your CV and a short cover letter to , telling us why you would be a great fit for HiTZ.
How You’ll Work At HiTZ
- Drive with the keys in your hand: Step into the driver’s seat and own outcomes from start to finish. Freedom here comes with accountability.
- Break things, then build them better: Challenge how things have always been done. Test ideas, learn from what works and rebuild with purpose.
- Fail fast, learn faster: Not every campaign or idea will land perfectly. What matters is learning quickly and turning setbacks into better decisions.
- Stay agile and keep moving forward: Start ups require adaptability. You will need to shift gears quickly, experiment and keep momentum when plans change.
- Innovate with intent: Use the freedom in the role to create smarter solutions, improve processes and shape how HiTZ grows.
- Plan for detours, not just the straight road: Launch dates, priorities and commercial needs will not always be fixed. You will need to re route quickly and still deliver.
- Be curious, be resourceful: Do not wait to be handed the manual. Ask questions, dig into the detail and find a way forward.
Growth Marketing Manager in London employer: HiTZ Cricket
At HiTZ Cricket, we pride ourselves on being an innovative employer that champions a dynamic work culture and prioritises employee growth. With flexible working arrangements and opportunities to travel across the UK, our team enjoys a collaborative environment where creativity is encouraged, and every voice matters. Join us in redefining cricket training while benefiting from competitive salaries, performance bonuses, and the chance to be part of a rapidly expanding global brand.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cricket and marketing scene. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This is your chance to demonstrate how you can drive growth and improve conversion rates, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching HiTZ Cricket thoroughly. Understand their brand, values, and recent developments. Tailor your answers to show how your experience aligns with their goals, especially in performance marketing and customer retention.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the HiTZ team. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Growth Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Growth Marketing Manager role. Highlight your experience in performance marketing and any relevant achievements that align with HiTZ's goals. We want to see how you can drive measurable outcomes!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're a great fit for HiTZ and how your skills can help us grow. Be genuine and let your passion for cricket and marketing come through.
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to mention your experience with trade data, campaign reporting, and metrics like CAC and LTV. We love numbers, so show us how you can turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on being part of the HiTZ team!
How to prepare for a job interview at HiTZ Cricket
✨Know Your Numbers
As a Growth Marketing Manager, you'll need to be comfortable with data. Brush up on key metrics like CAC, LTV, and conversion rates. Be ready to discuss how you've used these metrics in past roles to drive growth and improve performance.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led. Highlight your role in the planning, execution, and analysis phases. Make sure to include measurable outcomes that demonstrate your impact on customer acquisition and retention.
✨Understand HiTZ's Brand and Vision
Do your homework on HiTZ Cricket! Familiarise yourself with their technology, customer base, and growth plans. Be prepared to discuss how your skills and experience align with their mission to redefine cricket training and how you can contribute to their expansion.
✨Be Ready to Adapt
Given the fast-paced nature of a scale-up environment, be prepared to discuss how you've successfully navigated change in previous roles. Share examples of how you've adapted marketing strategies based on real-time data or shifting priorities to achieve results.
