Global Healthcare Segment Marketing Manager

Are you a strategic healthcare marketing professional passionate about shaping marketing initiatives that improve lives? This is a rare and exciting opportunity for an experienced Healthcare Marketing Manager to join Hitachi’s Global Marketing & Sales (GM&S) team, a high-profile corporate initiative at the very center of the Hitachi Group.

In this role, you’ll lead the charge in shaping and delivering the marketing strategy that will elevate our healthcare (particularly Biopharma and Digital) segment, collaborating with our segment development, sales, and our business marketing teams worldwide to craft a market approach that builds reputation, inspires action and delivers measurable growth. Your role is to turn insights into impact - building internal understanding of market potential and translating it into powerful value proposition messaging and programs that drive awareness, engagement, and revenue.

From defining value propositions and buyer personas to creating high-impact content and integrated marketing programs, you’ll be hands on, positioning us as a trusted leader in healthcare innovation. If you’re a commercially focused marketer with deep knowledge of the healthcare industry, a storyteller’s instinct, and a passion for collaboration, this is your opportunity to make a global impact and help transform healthcare.

What you’ll be doing:

• Establish healthcare segment value proposition messaging aligned with the corporate growth strategy for healthcare.
• Develop and deliver segment growth marketing programs, customized to industry and sub‑sector buyer personas.
• Deliver sales enablement material in support of go‑to‑market plan.
• Maintain segment marketing working groups with BU, regional, core team stakeholders.
• Establish clear program KPIs and provide regular, actionable reporting and insight to core team and management.
• Create a community of internal segment champions, sharing insights and updates and the latest market trends.
• Establish customer data feeds, process and flow, ensuring legal compliance.
• Lead regular cadence for program review, adjustment and development.

What you’ll bring to the team:

• At least 15 years’ global healthcare marketing experience (ideally in Biopharma and Digital).
• In‑depth knowledge of industry regulations and experience ensuring compliance in marketing activities.
• Confident team player with the ability to build strong and effective working stakeholder relationships at all levels.
• Experience in defining buyer personas, player maps, and influencing buyer journeys.
• Proactive driver of improvement in highly complex environments, anticipating issues, setting priorities, achieving results.
• Excellent planning, analytical, project management skills, and a talent for building strong relationships.
• Fluency in written and spoken English is a must; Japanese proficiency is a bonus.

Since its founding in 1910, Hitachi has supported the development of society and the improvement of people’s lives. Throughout the world, Hitachi Group employees exemplify outstanding teamwork that transcends the boundaries of geographical regions and business fields. Together, we share the Hitachi group identity and put it into practice worldwide.

With a mission to deliver the best experience to employees and customers, you will be joining a global team setting the standard for excellence and innovation in Marketing and Sales (M&S). In pursuit of sustainable growth and profitability in the digital and green sectors, the Global Marketing & Sales transformation team, established in 2022, seeks to position Hitachi as a trusted partner for its customers.

Our values:

• We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn’t impact your ability to do the job, including race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
• We are proud of Japanese heritage, with our values expressed through the Hitachi Spirit: Wa – Harmony, Trust, Respect; Makoto – Sincerity, Fairness, Honesty, Integrity; Fostering innovation through diverse perspectives.
• Hitachi is a global company operating across a wide range of industries and regions. One of the things that sets Hitachi apart is the diversity of our business and people, which drives our innovation and growth.
• We are committed to building an inclusive culture based on mutual respect and merit‑based systems. We believe that when people feel valued, heard, and safe to express themselves, they do their best work.