At a Glance
- Tasks: Lead healthcare marketing initiatives that drive growth and improve lives.
- Company: Join Hitachi's innovative Global Marketing & Sales team.
- Benefits: Competitive salary, diverse workplace, and opportunities for professional development.
- Other info: Be part of a transformative journey in a customer-centric business model.
- Why this job: Make a real impact in healthcare marketing and shape the future of biopharma and digital sectors.
- Qualifications: 15+ years in global healthcare marketing with strong stakeholder relationship skills.
The predicted salary is between 80000 - 100000 £ per year.
Are you a strategic healthcare marketing professional passionate about shaping marketing initiatives that improve lives? This is a rare and exciting opportunity for an experienced Healthcare Marketing Manager to join Hitachi's Global Marketing & Sales (GM&S) team, a high-profile corporate initiative at the very center of the Hitachi Group. In this role you will lead the charge in shaping and delivering the marketing strategy that will elevate our healthcare (particularly Biopharma and Digital) segment, collaborating with our segment development, sales, and business marketing teams worldwide to craft a market approach that builds reputation, inspires action and delivers measurable growth.
Your role is to turn insights into impact – building internal understanding of market potential and translating it into powerful value proposition messaging and programs that drive awareness, engagement, and revenue. From defining value propositions and buyer personas to creating high-impact content and integrated marketing programs, you will be hands-on, positioning us as a trusted leader in healthcare innovation.
Responsibilities
- Establish healthcare segment value proposition messaging aligned with the corporate growth strategy for healthcare.
- Develop and deliver segment growth marketing programs, customized to industry and sub‑sector buyer personas.
- Deliver sales enablement material in support of go‑to‑market plan.
- Maintain segment marketing working groups with BU, regional, core team stakeholders.
- Establish clear program KPIs and provide regular, actionable reporting and insight to core team and management.
- Create a community of internal segment champions, sharing insights and updates and the latest market trends.
- Establish customer data feeds, process and flow, ensuring legal compliance.
- Lead regular cadence for program review, adjustment and development.
Qualifications
- At least 15 years’ global healthcare marketing experience (ideally in Biopharma and Digital).
- In‑depth knowledge of industry regulations and experience ensuring compliance in marketing activities.
- Experience delivering successful sector‑level global marketing programs.
- Confident team player with the ability to build strong and effective stakeholder relationships at all levels.
- Experience in defining buyer personas, player maps, and influencing buyer journeys.
- Proactive driver of improvement in highly complex environments, anticipating issues, setting priorities, achieving results.
- Excellent planning, analytical, project management skills, and a talent for building strong relationships.
- Fluency in written and spoken English is a must; Japanese proficiency is a bonus.
About GM & S
Hitachi is transforming to ensure sustainable growth and profitability in digital and green sectors by establishing a customer‑centric business model. Part of this transformation is setting up global market segment and group account management to better understand customer needs and increase Hitachi’s market share. This transformation is led by GM&S, whose vision is to become our customers’ preferred partner of choice for their most critical challenges by providing impactful, sustainable solutions, delivered by experts spanning the full breadth of Hitachi’s portfolio.
Operating at group level, we enable business growth by collaborating closely with Hitachi businesses to visualise market opportunity, articulate the Hitachi group value proposition and provide the structures and tools to enable teams to go‑to‑market as 'One Hitachi'.
Our Values
We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn’t impact your ability to do the job, including race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are proud of Japanese heritage, with our values expressed through the Hitachi Spirit:
- Wa – Harmony, Trust, Respect
- Makoto – Sincerity, Fairness, Honesty, Integrity
- Kaitakusha‑Seishin – Pioneering Spirit, Challenge
Global Healthcare Segment Marketing Manager employer: Hitachi, Ltd
Hitachi is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the healthcare marketing sector. With a strong commitment to employee growth, we provide opportunities for professional development and the chance to make a meaningful impact on global healthcare initiatives. Our inclusive culture, rooted in the Hitachi Spirit, ensures that every team member is valued and empowered to contribute to our mission of delivering sustainable solutions that improve lives.
StudySmarter Expert Advice🤫
We think this is how you could land Global Healthcare Segment Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare marketing space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Get involved in industry events and webinars. These are great places to meet potential employers and showcase your expertise. Plus, it’s a fab way to stay updated on the latest trends in healthcare marketing.
✨Tip Number 3
Don’t underestimate the power of social media! Use platforms like LinkedIn to share your insights on healthcare marketing. Engaging with content relevant to your field can help you get noticed by recruiters and hiring managers.
✨Tip Number 4
Apply through our website! We’ve got some amazing roles waiting for talented individuals like you. Tailor your application to highlight your experience in biopharma and digital marketing – it’ll make you stand out from the crowd!
We think you need these skills to ace Global Healthcare Segment Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in healthcare marketing, especially in Biopharma and Digital. We want to see how your skills align with our mission to improve lives through innovative marketing strategies.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful marketing programmes you've led. We love numbers, so include metrics that demonstrate your impact on growth and engagement in previous roles.
Be Authentic:Let your personality shine through in your application. We value sincerity and integrity, so be honest about your experiences and what drives you in the healthcare marketing space. This helps us get to know the real you!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity to join our team at Hitachi.
How to prepare for a job interview at Hitachi, Ltd
✨Know Your Market Inside Out
Before the interview, dive deep into the healthcare market, especially in Biopharma and Digital. Understand current trends, key players, and regulatory challenges. This knowledge will help you speak confidently about how you can shape marketing initiatives that resonate with the company's goals.
✨Craft Your Value Proposition
Prepare to discuss how you would establish value proposition messaging aligned with corporate growth strategies. Think about specific examples from your past experience where you successfully defined buyer personas and created impactful marketing programmes. This will show your strategic thinking and hands-on approach.
✨Showcase Your Collaborative Spirit
Highlight your ability to build strong relationships with stakeholders at all levels. Be ready to share examples of how you've worked with cross-functional teams to deliver successful marketing programmes. This is crucial for a role that requires collaboration with segment development and sales teams.
✨Be Data-Driven
Discuss how you’ve used data to inform your marketing strategies and measure success. Prepare to talk about KPIs you've established in previous roles and how you reported insights to management. This will demonstrate your analytical skills and commitment to driving measurable growth.
