Global Healthcare Segment Marketing Manager in Farnham Royal

Are you a strategic healthcare marketing professional passionate about shaping marketing initiatives that improve lives? This is a rare and exciting opportunity for an experienced Healthcare Marketing Manager to join Hitachi's Global Marketing & Sales (GM&S) team, a high-profile corporate initiative at the very center of the Hitachi Group. In this role you will lead the charge in shaping and delivering the marketing strategy that will elevate our healthcare (particularly Biopharma and Digital) segment, collaborating with our segment development, sales, and business marketing teams worldwide to craft a market approach that builds reputation, inspires action and delivers measurable growth. Your role is to turn insights into impact – building internal understanding of market potential and translating it into powerful value proposition messaging and programs that drive awareness, engagement, and revenue. From defining value propositions and buyer personas to creating high-impact content and integrated marketing programs, you will be hands-on, positioning us as a trusted leader in healthcare innovation.

Responsibilities

• Establish healthcare segment value proposition messaging aligned with the corporate growth strategy for healthcare.
• Develop and deliver segment growth marketing programs, customized to industry and sub‑sector buyer personas.
• Deliver sales enablement material in support of go‑to‑market plan.
• Maintain segment marketing working groups with BU, regional, core team stakeholders.
• Establish clear program KPIs and provide regular, actionable reporting and insight to core team and management.
• Create a community of internal segment champions, sharing insights and updates and the latest market trends.
• Establish customer data feeds, process and flow, ensuring legal compliance.
• Lead regular cadence for program review, adjustment and development.

Qualifications

• At least 15 years’ global healthcare marketing experience (ideally in Biopharma and Digital).
• In‑depth knowledge of industry regulations and experience ensuring compliance in marketing activities.
• Experience delivering successful sector‑level global marketing programs.
• Confident team player with the ability to build strong and effective stakeholder relationships at all levels.
• Experience in defining buyer personas, player maps, and influencing buyer journeys.
• Proactive driver of improvement in highly complex environments, anticipating issues, setting priorities, achieving results.
• Excellent planning, analytical, project management skills, and a talent for building strong relationships.
• Fluency in written and spoken English is a must; Japanese proficiency is a bonus.

About GM & S

Hitachi is transforming to ensure sustainable growth and profitability in digital and green sectors by establishing a customer‑centric business model. Part of this transformation is setting up global market segment and group account management to better understand customer needs and increase Hitachi’s market share. This transformation is led by GM&S, whose vision is to become our customers’ preferred partner of choice for their most critical challenges by providing impactful, sustainable solutions, delivered by experts spanning the full breadth of Hitachi’s portfolio. Operating at group level, we enable business growth by collaborating closely with Hitachi businesses to visualise market opportunity, articulate the Hitachi group value proposition and provide the structures and tools to enable teams to go‑to‑market as 'One Hitachi'.

Our Values

We are proud to say we are an equal opportunity employer and welcome all applicants for employment without attention to any factor that doesn’t impact your ability to do the job, including race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are proud of Japanese heritage, with our values expressed through the Hitachi Spirit: Wa – Harmony, Trust, Respect Makoto – Sincerity, Fairness, Honesty, Integrity Kaitakusha‑Seishin – Pioneering Spirit, Challenge.