Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales and build relationships with customers in the On Trade channel.
- Company: World's leading premium drinks company with a vibrant culture.
- Benefits: Hands-on sales experience, competitive salary, and ongoing development support.
- Why this job: Join a dynamic team and work with iconic brands that consumers love.
- Qualifications: Sales or customer-facing experience, strong communication skills, and a valid driving licence.
- Other info: Flexible working options and a commitment to diversity and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
With over 200 brands sold in nearly 180 countries, we are the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you will test new ideas, learn and grow, and unlock a brighter, more exciting future.
Our Sales team loves forming relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We are operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you will make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential.
The Business Development Executive (BDE) is Diageo's frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo's market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.
Role Responsibilities:
- Win new listings and grow sales in key independent On Trade outlets
- Manage a territory to deliver clear sales and visit targets
- Build strong, long-term relationships with licensees and venue managers
- Bring Diageo brands to life through menus, POS and tailored in-venue activity
- Train and engage bar teams to deliver great brand experiences and quality serves
- Ensure the right products are available in outlets through effective visit and stock planning
Experience / Skills Required:
- Experience in sales, hospitality, brand activation or a customer-facing role
- A commercial mindset and motivation to deliver against targets
- Strong relationship-building and communication skills
- The ability to manage your time effectively and prioritise across a territory
- A genuine interest in brands and how consumers experience them
- A full, valid driving licence and the ability to travel across the territory
Flexibility Statement: Flexibility is key to our success. Talk to us about what flexibility means to you, so that you are supported to own your wellbeing and balance your priorities from day one.
Diversity Statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you will be welcomed and celebrated for who you are just by being you. You will be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Feel inspired? Then this may be the opportunity for you.
Business Development Executive in London employer: Hispanic Alliance for Career Enhancement
Contact Detail:
Hispanic Alliance for Career Enhancement Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show your passion for the brand! When you get an interview, make sure to express your enthusiasm for Diageo's products and how you can contribute to their growth. Authenticity goes a long way!
✨Tip Number 3
Prepare for role-play scenarios! As a Business Development Executive, you'll need to demonstrate your sales skills. Practise pitching Diageo's brands and handling objections to impress your interviewers.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team and being part of something special.
We think you need these skills to ace Business Development Executive in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for the drinks industry shine through! We want to see your enthusiasm for building brands and connecting with customers. Make it personal and relatable!
Tailor Your Experience: Make sure to highlight any relevant experience you have in sales, hospitality, or brand activation. We love seeing how your background aligns with our needs, so don’t hold back on those key achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to read and understand. Avoid jargon unless it’s relevant to the role!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at Hispanic Alliance for Career Enhancement
✨Know Your Brands
Before the interview, dive deep into Diageo's portfolio. Familiarise yourself with their iconic brands and recent campaigns. This will not only show your genuine interest but also help you discuss how you can bring these brands to life in your role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your commercial mindset.
✨Demonstrate Curiosity and Passion
During the interview, express your curiosity about the industry and your passion for brand activation. Share insights on how consumer behaviour influences sales and how you would leverage digital platforms to reach new customers.
✨Ask Thoughtful Questions
Prepare a few insightful questions to ask your interviewers. This could be about their approach to market expansion or how they support employee development. It shows you're engaged and serious about contributing to their success.
