Group Head of Digital Communications

Group Head of Digital and Content

Reporting to: Chief Communications Officer

Role Overview

The Group Head of Digital and Content leads Hiscox’s corporate digital, content and measurement capabilities. The role owns the Group website, corporate digital channels, executive digital presence, digital governance, social media standards and performance insight, ensuring the Hiscox narrative is clear, consistent and effective for priority audiences. Immediate priority is to lead the relaunch of hiscoxgroup.com through delivery in Q1 2027, creating a site that supports clear user journeys, business unit needs, Investor Relations requirements, search performance and Hiscox’s visibility in AI‑driven discovery environments. This is a strategic and hands‑on leadership role for someone who can connect strong editorial judgement with practical delivery, helping Hiscox move from channel‑led activity to a more coherent, insight‑driven content system across internal and external audiences.

Key Responsibilities

• Own and develop the corporate digital communications and content strategy, in partnership with Marketing, Internal Communications, External Communications, Investor Relations and business unit communications leads.
• Lead the relaunch of hiscoxgroup.com to delivery in Q1 2027 with clear ownership, strong project management, effective user journeys and content that supports priority audiences.
• Oversee ongoing performance of the Group website, including content quality, search visibility, discoverability and readiness for AI‑driven search and discovery environments.
• Develop high‑impact content programmes and digital activations aligned to key business moments, audience needs and Group narrative priorities.
• Shape the digital presence of Hiscox’s senior leaders, including the CEO and GEC members, ensuring executive content supports corporate positioning, reputation and engagement goals.
• Set global standards and governance for corporate digital communications and social media, with practical guidance for markets.
• Create a clearer briefing and prioritisation model for corporate digital and content work, ensuring the right work is done for the right audiences.
• Lead digital measurement, social media monitoring, media measurement and issues insight, including support for crisis advisory work where required.
• Develop an executive‑level communications measurement framework, working with markets to identify meaningful KPIs for GEC and Board‑level reporting.
• Provide content strategy and digital support for the Hiscox global intranet, The Gallery, in partnership with Internal Communications.
• Partner credibly with Investor Relations and business unit communications leads so corporate digital channels support market, investor and stakeholder needs.
• Line‑manage the Digital Communications Executive and Group Design Lead, with matrix management responsibilities across projects as needed.
• Manage budgets and external partners tightly to ensure high‑quality, cost‑effective delivery.

Candidate Profile

• Digital and content leader with strong editorial judgement and a clear understanding of what good looks like in a global, listed, regulated business.
• Deep expertise in content strategy, corporate storytelling, website management and multi‑channel digital communications.
• Track record of delivering website transformations or complex digital programmes with clear project discipline.
• Confident advising senior stakeholders, executive leaders, Investor Relations partners and business unit communications leads.
• Able to navigate competing priorities and turn complexity into clear, compelling content and practical delivery plans.
• Data‑driven, with the ability to turn insight into action and build measurement that informs executive decision‑making.
• Strong understanding of audience needs, user journeys, search, digital experience, social media monitoring and content performance.
• Collaborative leader and credible business partner, with a clear understanding of how internal and external communications need to work in lockstep without blurring ownership.
• Calm and decisive under pressure, with sound judgement when digital, reputational or stakeholder issues need fast escalation.
• Experience managing agencies, suppliers and multi‑disciplinary delivery teams in a matrixed, global environment.
• International experience, with an understanding of how corporate narrative needs to flex across markets.

Success Metrics

• Deliver the hiscoxgroup.com relaunch to plan and support priority audiences, business needs and investor requirements.
• Achieve a clearer, more consistent and more distinctive corporate digital presence globally.
• Improve connection of internal, external and digital content priorities, reducing duplication and clarifying ownership.
• Advance corporate digital channels to support business units, Investor Relations, media, colleagues and prospective talent.
• Strengthen brand and senior leaders engagement and thought‑leadership presence.
• Shift communications activity from ad‑hoc channel output to structured, strategic content programming.
• Measure measurable improvements in digital performance, reach, search visibility and reputation metrics.
• Support GEC and Board reporting with an executive‑level communications measurement framework.
• Provide markets with clearer digital governance and social media standards.