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- Tasks: Drive digital marketing automation and eCommerce initiatives for a global manufacturing leader.
- Company: Join a renowned brand with over 60 years of industry expertise.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
- Why this job: Make an impact in a dynamic role that enhances customer engagement and marketing efficiency.
- Qualifications: 2-3 years in digital marketing, especially in automation and data-driven strategies.
The predicted salary is between 35000 - 45000 £ per year.
We are recruiting on behalf of our Global Manufacturing Client who are looking to attract a Digital Marketing Specialist (Automation & eCommerce) to join their team. With over 60 years’ experience providing precision-engineered products for industrial applications, our Clients internationally recognised brands are sold in over 90 countries. As they continue to expand their European presence and scale targeted, data-driven marketing programmes across regions, this role will play an important part in strengthening their marketing automation and eCommerce capabilities. The successful candidate will have responsibility for the execution, optimisation, reporting, and continuous improvement of marketing automation and ecommerce enablement, across EU and North American markets. The role will focus on activating customers and distributors and supporting data transfer across Martech stack to deliver targeted, compliant, and commercially effective content. Working closely with the Senior Manager of Website and Marketing Automation, this position will support the ongoing enablement and evolution of the Company's marketing technology ecosystem, including Marketing Cloud Account Engagement (formerly Pardot), Salesforce, TradeIt and Pimberly.
Key Responsibilities
- Marketing Automation and Campaign Management
- Plan, execute, and optimise email marketing and marketing automation initiatives.
- Monitor, analyse, and report on campaign performance, providing actionable insights to improve engagement and conversion.
- Design and execute A/B and multivariate testing to enhance user journeys and campaign effectiveness.
- Collaborate with greater marketing and IT teams to deliver personalized content across our digital platforms.
- Leverage customer and distributor data to support targeted marketing initiatives across EU and North American markets.
- Ensure scalable, compliant customer engagement within the EU, including adherence to GDPR and other relevant data privacy regulations.
- Partner with the Senior Manager of Website and Marketing Automation to support the integration and optimisation of Marketing Cloud Account Engagement (formerly Pardot), Episerver, tradeit and Pimberly.
- Demonstrate strong project management skills, executing autonomously on project discovery, building solution recommendations, conducting testing, troubleshooting and implementation.
- Contribute to the continuous improvement of processes and systems to maximise marketing efficiency and data accuracy.
- Provide ongoing support for distributor portals and eCommerce-related sales enablement initiatives.
- Collaborate cross-functionally to align digital marketing activities with broader commercial objectives.
Key Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-3 years of experience in digital marketing, particularly marketing automation and martech enablement.
- Demonstrable experience managing marketing databases, email, and/or ecommerce platforms.
- Experience optimising landing pages and user funnels, along with experience conducting A/B and multivariate testing.
- Strong analytical skills and a data-driven mindset with an ability to identify target audiences and develop digital campaigns that engage, inform, and motivate.
- Up to date with current trends and best practices in online marketing and measurement.
Desirable Skills
- Experience with Marketing Cloud Account Engagement (formerly Pardot), Salesforce, TradeIt and/or Pimberly.
- Experience supporting eCommerce platforms or customer portals.
- Exposure to marketing within industrial, B2B, or manufacturing environments.
Marketing Automation Specialist employer: HireWise
Contact Detail:
HireWise Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience with tools like Marketing Cloud Account Engagement can help them achieve their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Automation Specialist. Highlight your experience with marketing automation tools and any relevant projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your background makes you a perfect fit for this role. Don't forget to mention your experience with data-driven marketing strategies!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive marketing decisions in the past. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at HireWise
✨Know Your Martech Stack
Familiarise yourself with the specific tools mentioned in the job description, like Marketing Cloud Account Engagement and Salesforce. Be ready to discuss how you've used similar platforms in your previous roles and how you can leverage them for marketing automation.
✨Showcase Your Analytical Skills
Prepare examples of how you've monitored and optimised campaigns in the past. Bring data-driven insights to the table, demonstrating your ability to analyse performance metrics and improve engagement through A/B testing or user journey enhancements.
✨Understand GDPR and Compliance
Since the role involves customer engagement within the EU, brush up on GDPR regulations and how they impact marketing strategies. Be prepared to discuss how you ensure compliance while executing targeted marketing initiatives.
✨Collaborative Mindset
This position requires working closely with various teams. Think of examples where you've successfully collaborated with IT or other departments to achieve marketing goals. Highlight your project management skills and how you can contribute to a cohesive team environment.