At a Glance
- Tasks: Lead international field marketing strategy and collaborate with global teams to drive growth.
- Company: Join Hirevue, a leading global SaaS brand with a focus on talent and innovation.
- Benefits: Fully remote work, travel opportunities, and a supportive team culture.
- Other info: Embrace a culture of core values: Hero for Customers, Enjoy the Journey, and more.
- Why this job: Make a measurable impact in a dynamic environment while building global relationships.
- Qualifications: 7-10+ years in B2B SaaS marketing with strong relationship management skills.
The predicted salary is between 70000 - 85000 £ per year.
Are you a builder, a strategist, and a world-class relationship-builder? We are looking for an exceptional GTM leader to spearhead our international field marketing strategy across EMEA and APAC. At Hirevue, we believe talent is our greatest advantage. In this role, you won't just keep the marketing engine running—you will be a vital strategic partner to the business. You will bridge the gap between global strategy and local execution, collaborating closely with Sales, Customer Success, BDR, and Product Marketing teams to design and scale high-impact, integrated programs that accelerate pipeline, drive regional growth, and create unforgettable customer experiences.
Whether you are an ambitious Senior Manager ready to take your next career step, or a seasoned Director looking to drive cross-border GTM strategy for a leading global SaaS brand, this is your platform to make a measurable, highly visible impact.
What You’ll Do (Your Mission)
- Strategic GTM Leadership
- Own the GTM Strategy: Develop, execute, and scale our international field marketing roadmap across EMEA and APAC, aligning every marketing investment directly to regional pipeline objectives.
- Be a Trusted Partner: Act as the primary marketing liaison to International Sales, Customer Success, and BDR leadership, building tight alignment on target account strategies, territory plans, and campaign priorities.
- Build Scalable Frameworks: Establish best practices and playbooks that ensure a premium, consistent customer experience across all regional marketing programs.
- High-Impact Marketing Execution
- Integrated GTM Campaigns: Partner with central Demand Gen, Product Marketing, and Digital teams to launch multi-channel campaigns tailored for localized markets.
- Signature Experiences: Own the end-to-end strategy and execution for regional field events, executive roundtables, webinars, and partner co-marketing programs.
- Precision ABM: Create and launch tailored account-based marketing (ABM) and industry-specific programs to land, expand, and accelerate high-value enterprise opportunities.
- Customer Community & Advocacy
- Elevate Customer Stories: Discover and showcase international success stories, partnering with local CS and Brand teams to build a powerful network of regional customer advocates.
- Foster Executive Networking: Curate peer-to-peer engagement opportunities and exclusive executive networks that strengthen long-term corporate relationships.
- Measurement & Optimization
- Data-Driven Decisions: Define, track, and report on key marketing performance indicators (KPIs) including pipeline contribution, customer engagement metrics, and regional program ROI.
- Continuous Optimization: Use performance data, market insights, and real-time sales feedback to continually refine our international investments and campaign strategies.
Qualifications
Who You Are (Your Background)
- SaaS Industry Expert: You bring 7 to 10+ years of proven success in B2B SaaS demand generation, field marketing, or regional marketing leadership.
- Global Perspective: You have hands-on experience supporting and growing B2B technology pipelines across EMEA and/or APAC markets.
- Relationship Champion: You are an expert at stakeholder management, possessing the executive presence to partner directly with Sales VPs, directors, and enterprise customer leaders.
- Event & ABM Strategist: You have a proven track record of designing high-touch executive experiences, customer programs, and targeted ABM plans.
- Tech-Fluent Marketer: You are highly comfortable navigating modern marketing ecosystems, including Salesforce, HubSpot, webinar/event platforms (such as Goldcast), and attribution tools.
- Adaptable & Commercially Minded: You thrive in fast-paced, high-growth environments where you can blend strategic long-term thinking with agile, day-to-day execution.
Additional Information
All team members at Hirevue are expected to embody our core values, which are the H.E.A.R.T. of Hirevue. They are: Hero for our Customers, Enjoy the Journey, Always do the Right Thing, Reach Forwards, and Take Action and Go. This position is a work-from-home role. The individual in this role must be able to work from home in an environment free from distractions, where they can attend virtual video meetings. Opportunity for travel to key international industry conferences and regional corporate events.
Hirevue takes security seriously and has measures in place to protect work-related data in a remote setting. Our organization has implemented a BYOD (Bring Your Own Device) policy, HireVue uses Google User Enrollment, which ensures personal apps and data are kept separate from work apps and data should you choose to use your personal device for work purposes. HireVue can manage only the work-related aspects of the device, ensuring privacy for personal data.
International Field Marketing Lead | Fully Remote UK in Wrexham employer: HireVue
At Hirevue, we pride ourselves on being an exceptional employer that values talent as our greatest advantage. Our fully remote work culture fosters flexibility and collaboration, allowing you to thrive in a dynamic environment while making a measurable impact on our international field marketing strategy. With a strong focus on employee growth opportunities and a commitment to our core values, we empower our team members to enjoy the journey and reach their full potential.
StudySmarter Expert Advice🤫
We think this is how you could land International Field Marketing Lead | Fully Remote UK in Wrexham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HireVue and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HireVue are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HireVue on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HireVue. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace International Field Marketing Lead | Fully Remote UK in Wrexham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HireVue. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HireVue:Show us that you’ve done your homework! In your application, briefly mention what you admire about HireVue’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HireVue
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HireVue will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HireVue, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
