Social Media & Employer Brand Specialist
Location: Hybrid (Office Tue-Thu, Remote Mon/Fri)
Job Type: Full-Time
Job Summary
Our Company is hiring a creative, culturally-tuned Social Media & Employer Brand Specialist to lead always-on content and strategy across our channels, strengthening our employer brand while supporting the Digital Marketing Lead on recruitment marketing initiatives.
Responsibilities
- Maintain a consistent daily presence across LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms
- Plan, film, edit, and publish short-form video (Reels, TikToks, Shorts) covering career advice, hiring trends, and success stories
- Track trending topics, formats, and sounds relevant to recruitment and workplace culture
- Maintain a content calendar, sharing plans 1-2 weeks ahead
- Build monthly content strategies supporting talent acquisition and employer branding
- Cover career fairs, hiring expos, and recruitment events live, with same-day publishing
- Prepare shot lists and interview questions ahead of events
- Capture authentic behind-the-scenes culture and success-story content
- Manage relationships with creators, influencers, and brand ambassadors end-to-end
- Write creative briefs for designers, photographers, and videographers
- Coordinate production schedules and creative delivery
- Monitor and respond to comments/DMs professionally
- Track KPIs (reach, engagement, applications, conversions) and report monthly
- Support the Digital Marketing Lead across website, job boards, email, CRM, and ATS channels
- Serve as point of contact for marketing vendors and agencies
- Maintain brand consistency across digital assets and campaigns
Our Service Portfolio
- Permanent Recruitment
- Temporary & Contract Staffing
- Executive Search
- Recruitment Process Outsourcing (RPO)
- Employer Branding & Talent Marketing
Qualifications
- Willingness to travel to career fairs and industry events
- 0-1 year of social media experience, ideally in staffing/HR/professional services
- Demonstrated short-form video creation and editing ability
- Skilled at spotting and producing trend-driven content quickly
- Experience managing influencer/creator partnerships
- Strong creative writing and briefing skills
- Experience directing content production and external teams
- Proficient in CapCut, Premiere Pro, Final Cut Pro, or similar
Benefits
- Competitive salary with performance bonuses
- Medical, dental, and vision
- Hybrid flexibility
- Chance to shape a growing company's digital presence
- Ongoing training and access to recruitment technology
- Collaborative, inclusive culture
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