Remote Social Media Manager

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Job Title

Remote Social Media Manager (100% Work From Home)

Location: Remote from Latin America

Position Type: Full-time

Salary: $2,500 – 3,000 USD/month

Schedule: Monday to Friday, approximately 40 hours per week, with a continuous daily schedule aligned to your local business hours.

Job Overview

Our client is a dynamic growth marketing accelerator that partners with companies across various industries to drive measurable results through smart, strategic digital marketing. In addition to their core client work, they are developing an exciting new venture: a purpose‑driven holistic wellness platform designed to help people reconnect with themselves through mindfulness, spirituality, and personal growth.

They believe that the power of authentic content and meaningful online engagement can transform brands and communities alike. They’re looking for a Social Media Manager who is excited to thrive in this unique hybrid role—helping manage both client accounts for diverse industries and directly supporting the founder’s vision for this growing wellness app.

The Role

As the Social Media Manager, you’ll bring structure, consistency, and strategy to social channels for multiple projects. You will be responsible for fully managing and optimizing a large, influential Instagram account (440,000 followers, currently paused) and a growing YouTube channel (3,500 subscribers) for the wellness app—handling posting, community management, analytics, and strategy. You’ll help amplify content that resonates with audiences interested in spirituality, self‑improvement, and holistic well‑being.

At the same time, you’ll collaborate with the broader content and communications team to manage social media accounts for the marketing accelerator’s diverse client portfolio. You’ll use your expertise to ensure every piece of content supports brand goals, engages the right audiences, and performs at its best.

Responsibilities

• Content Posting & Scheduling
  • Regularly post spiritually engaging and purpose‑driven videos provided by the content team on Instagram and YouTube.
  • Closely coordinate with the existing video production team to ensure timely and resonant content delivery.
• Community Engagement & Moderation
  • Thoughtfully moderate and actively engage with audience comments, direct messages (DMs), and community interactions on Instagram and YouTube.
  • Act as the compassionate and intuitive bridge between the audience and the founder, answering general inquiries and escalating significant interactions or strategic insights.
• Automation and Funnel Management
  • Manage and optimize ManyChat flows to nurture and convert audience interactions into meaningful site visits and deeper engagements.
  • Track and analyze metrics to continuously enhance the spiritual and purposeful user journey from social interaction to website conversion.
• Advertising Collaboration
  • Collaborate seamlessly with the ads team on product launches or special promotions designed to resonate deeply with the audience.
• Analytics & Reporting
  • Set up and manage a social analytics dashboard to measure KPIs, engagement, growth, and overall resonance of the content.
  • Provide insightful weekly reporting with actionable recommendations for strategy improvement.
• Strategy Development
  • Identify patterns in audience engagement and spiritual alignment to propose strategies that maximize impact and audience growth.
  • Innovate proactively to enhance community connection and interaction.
• Communication & Coordination
  • Conduct biweekly calls to discuss major themes, audience questions, and strategic adjustments.
  • Provide consistent, clear, and meaningful communication around ongoing activities and emerging insights.

Qualifications, Skills and Key Competencies

• Deep personal interest in and comfort with topics related to spirituality, mindfulness, wellness, and personal growth.
• Demonstrated success managing large‑scale social media accounts on Instagram, TikTok, and YouTube.
• Proven experience working with U.S.-based companies and audiences.
• Proven experience with social automation tools (e.g., ManyChat), analytics platforms, and content management dashboards.
• Familiarity with tools such as Canva (must‑have), Asana, Metricool, and Google Ads Plus is strongly preferred.
• Strong organizational skills with an intuitive, proactive approach and a clear growth mindset.
• Exceptional moderation skills and a sensitive, authentic communication style.
• Capable of independently managing day‑to‑day social media operations with minimal oversight.
• Highly adaptable and comfortable balancing priorities across both a fast‑paced growth marketing environment and a purpose‑driven holistic wellness brand.
• Collaborative team player with excellent communication skills and a high sense of accountability.

Preferred Skills

• Background in digital marketing, community management, or social strategy.
• Experience coordinating closely with creative teams, video production, and advertising teams.

Deliverables

• Daily spiritually‑engaging content postings and moderation.
• Weekly performance analytics and insightful growth reports.
• Biweekly summaries of strategic insights, audience feedback, and recommended actions.