User Acquisition Team Lead

• 5+ years in digital marketing/user acquisition;
• 3+ years in managing a performance marketing team;
• Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox);
• Expertise in analytics and visualization software, e.g. Looker, Tableau and Excel;
• Strong analytical skills with the focus on data analysis and recommendations;
• Expertise in Google Play and AppStore connect reports & analytics;
• Experience successfully managing big marketing budgets across various digital and media channels;
• Excellent communication skills, including the ability to promote and negotiate new ideas.

What the job involves

• Lead User Acquisition at Flo by managing and optimizing performance marketing across different platforms: iOS, Android, Web;
• Manage an 8-figure user acquisition budget to achieve high user and revenue growth;
• Develop new growth initiatives by following best practices and strategies in user acquisition;
• Create test plans and experiment with various UA initiatives to identify the highest impact opportunities;
• Oversee all reporting and analytics related to user acquisition and marketing;
• Optimize and report performance across multiple ad networks;
• Manage relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance;
• Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials;
• Develop and manage the User Acquisition team.

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