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For Companies At a Glance
- Tasks: Lead global marketing strategy for Confluence Product solutions and drive demand generation.
- Company: Join Confluence, a growing global organisation focused on innovative product marketing in the FinTech sector.
- Benefits: Enjoy generous time off, career development opportunities, and a $3,000 referral bonus.
- Why this job: Make a measurable impact in a dynamic environment while leading a talented marketing team.
- Qualifications: 10+ years in B2B marketing with expertise in demand generation and FinTech product marketing.
- Other info: This is a remote position based in London, UK.
The predicted salary is between 54000 - 84000 £ per year.
Job Description
Product marketing, B2B, Demand generation, Marketing strategy, Social Media, Confluence
Employment Type: Full Time
Locations to Work: Remote | London, UK
Status: Not Available
Position Roles: Product Marketing, Head of Marketing
What the job involves
The Senior Director of Product Marketing is a strategic B2B marketing leader responsible for defining and executing the global marketing strategy for the Confluence Product solutions suite. This role leads a team of experienced marketing professionals focused on demand generation, product marketing, and sales enablement, all with the goal of driving pipeline growth, market awareness, and revenue generation.
As a senior leadership role, the Senior Director of Product Marketing plays a pivotal role in shaping high-level marketing initiatives and leading a global team to make a measurable impact on Confluence’s business goals.
What skills and experience do I need to succeedExperience – Essential
- Minimum 10+ years of experience in B2B marketing, with a proven track record in leading and executing global marketing strategies.
- Extensive hands-on experience in multi-channel demand generation, including expertise in both paid and organic digital and social marketing tactics, driving measurable business outcomes.
- In-depth experience in FinTech product marketing, specifically in selling into the buy-side Investment Management industry, with a strong understanding of market trends, client needs, and competitive landscapes.
- Demonstrated success in planning and executing Account-Based Marketing (ABM) strategies, targeting high-value accounts and effectively aligning marketing efforts with sales goals to drive pipeline growth and revenue.
Experience – Desirable
- Exceptional writing and communication skills with the ability to craft compelling product marketing collateral and campaign assets, including emails, social media content, websites, case studies, and other marketing materials that resonate with target audiences and drive engagement.
- Strong data-driven analytics capabilities with the ability to analyze marketing and campaign performance, identify key insights, and make data-informed decisions to optimize campaign effectiveness and ROI.
- Outstanding organizational and communication skills, with a proven ability to manage multiple high-priority projects simultaneously while maintaining strategic focus and attention to detail.
- Highly detail-oriented, ensuring precision and thoroughness in task execution, with a commitment to delivering high-quality work.
- Collaborative and adaptable, with a demonstrated ability to work effectively both independently and within cross-functional teams, fostering a positive and productive working environment.
Benefits
Confluence offers generous benefit packages for team members. As a growing, global organization, we are committed to providing benefits that matter to our employees and their families, including:
- Generous time off packages
- Global Career Development opportunities
- Social Events
- Referral Bonus scheme – $3,000 per successful referral
- Plus many more!
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Senior Product Marketing Director employer: Hirehoot
Contact Detail:
Hirehoot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Director
✨Tip Number 1
Network with professionals in the B2B marketing and FinTech sectors. Attend industry events, webinars, or online forums to connect with potential colleagues and leaders in the field. This can help you gain insights into the latest trends and may even lead to referrals.
✨Tip Number 2
Showcase your expertise in demand generation and ABM strategies through personal projects or case studies. Create a portfolio that highlights your successful campaigns and measurable outcomes, demonstrating your ability to drive pipeline growth and revenue.
✨Tip Number 3
Stay updated on the latest trends in the buy-side Investment Management industry. Follow relevant publications, blogs, and thought leaders to understand market dynamics and client needs, which will help you speak confidently about the challenges and opportunities in your interviews.
✨Tip Number 4
Prepare for interviews by developing a clear vision of how you would approach the global marketing strategy for Confluence's product solutions. Be ready to discuss specific tactics you would implement and how they align with the company's goals, showcasing your strategic thinking and leadership skills.
We think you need these skills to ace Senior Product Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in B2B marketing and product marketing. Focus on your achievements in demand generation and any relevant FinTech experience, ensuring it aligns with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and leadership skills. Discuss specific examples of how you've successfully executed global marketing strategies and driven pipeline growth in previous roles.
Showcase Your Writing Skills: Since exceptional writing is essential for this role, include samples of your work or describe projects where you created impactful marketing collateral. This could be emails, social media content, or case studies that demonstrate your ability to engage target audiences.
Highlight Data-Driven Decision Making: Emphasise your analytical capabilities by providing examples of how you've used data to inform marketing strategies and optimise campaign performance. This will show your potential employer that you can make informed decisions that drive results.
How to prepare for a job interview at Hirehoot
✨Showcase Your B2B Marketing Expertise
Make sure to highlight your extensive experience in B2B marketing during the interview. Prepare specific examples of successful global marketing strategies you've executed, particularly in the FinTech sector, as this will demonstrate your capability to lead the marketing initiatives for Confluence.
✨Demonstrate Demand Generation Skills
Be ready to discuss your hands-on experience with multi-channel demand generation. Share insights on both paid and organic digital tactics you've used, and how they drove measurable business outcomes. This will show your potential employer that you can effectively contribute to pipeline growth.
✨Prepare for Account-Based Marketing Discussions
Since the role involves planning and executing ABM strategies, come prepared with examples of how you've targeted high-value accounts in the past. Discuss how you aligned marketing efforts with sales goals to drive revenue, as this is crucial for the position.
✨Exhibit Strong Communication Skills
Given the importance of crafting compelling marketing collateral, be prepared to showcase your writing and communication skills. Bring samples of your work, such as emails or case studies, to illustrate your ability to create engaging content that resonates with target audiences.
