At a Glance
- Tasks: Shape how our tech company is perceived through strategic product marketing and positioning.
- Company: Join a fast-scaling tech company with a dynamic and collaborative culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Thriving environment for innovative thinkers ready to take ownership.
- Why this job: Make a real impact by leading product launches and shaping brand narratives.
- Qualifications: 8+ years in Product Marketing or Brand Strategy, with strong communication skills.
The predicted salary is between 70000 - 90000 € per year.
Hirehoot is supporting a fast‑scaling tech company in hiring a Head of Product Marketing / Positioning Lead, a critical role shaping how the company is understood by customers, the market, and internally. This is a true “connective tissue” role across Product, Marketing, and Sales — owning ICP strategy, positioning, category narrative, and product launches end-to‑end.
What you’ll own:
- Define and evolve core ICPs across Prosumer, Commercial, and Enterprise segments
- Run primary research (user interviews, surveys, data analysis) and turn insight into action
- Build and operationalise Jobs-to-be-Done (J TBD) framework
- Maintain a live, company-wide source of truth for customer insights
- Own brand and product positioning across all audiences
- Build messaging architecture: value propositions, narratives, objection handling
- Define and shape the category narrative — whether claiming, reframing, or creating
- Lead end-to-end product and feature launches (strategy, messaging, and execution)
- Align closely with Product on roadmap, positioning, and feature development
- Ensure consistent, high‑quality communication across all GTM channels
- Feed positioning into campaigns, paid media, and lifecycle marketing
- Partner with Growth and CS on adoption strategies and a user engagement framework
- Build scalable internal comms so every team is aligned and launch‑ready
- Own competitive intelligence and market analysis across the category
- Translate market signals into strategic decisions (GTM, product, positioning)
- Lead pricing strategy based on value perception, willingness to pay, and market dynamics
Who you are:
- 8+ years in Product Marketing, Brand Strategy, or similar roles in tech/SaaS
- Strong track record building ICP frameworks, messaging, and positioning that drive growth
- Experienced in leading product launches end-to‑end
- Deep understanding of customer research and insight‑driven strategy
- Comfortable owning pricing strategy and value position
- Exceptional communicator — clear, concise, and impactful
- Highly collaborative across Product, Sales, CS, and Marketing
- Confident in presenting to leadership and influencing without authority
- Hands‑on with AI tools for research, synthesis, and collaboration
- Thrive in a fast‑scaling, high‑ownership environment
Product Marketing Manager employer: Hirehoot
At Hirehoot, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Product Marketing Manager in a fast-scaling tech company, you'll benefit from extensive growth opportunities, a supportive environment that values your insights, and the chance to shape impactful strategies that resonate with diverse audiences. Join us to be part of a team that champions creativity and drives meaningful change in the tech landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in product marketing. This is your chance to showcase your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company’s products and market positioning. Be ready to discuss how you can contribute to their goals and align with their ICP strategy.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience with ICP frameworks and product launches, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Showcase Your Communication Skills:As a Product Marketing Manager, you'll need to be an exceptional communicator. Use your application to demonstrate this by being clear and concise in your writing. We love seeing impactful narratives that reflect your ability to convey complex ideas simply.
Highlight Collaborative Experiences:This role is all about collaboration across teams. Share examples of how you've worked closely with Product, Sales, and Marketing in your previous roles. We want to know how you’ve contributed to successful projects through teamwork!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our fast-scaling team!
How to prepare for a job interview at Hirehoot
✨Know Your ICPs Inside Out
Make sure you understand the Ideal Customer Profiles (ICPs) for Prosumer, Commercial, and Enterprise segments. Be ready to discuss how you've defined and evolved these in your previous roles, and think of specific examples where your insights led to successful product positioning.
✨Showcase Your Research Skills
Prepare to talk about your experience with primary research methods like user interviews and surveys. Bring examples of how you've turned insights into actionable strategies, especially in shaping messaging architecture or category narratives.
✨Demonstrate Your Launch Experience
Be ready to share detailed stories about end-to-end product launches you've led. Highlight your role in strategy, messaging, and execution, and how you ensured alignment across teams. This will show your ability to manage the complexities of product marketing.
✨Communicate Clearly and Confidently
As an exceptional communicator, practice articulating your thoughts clearly and concisely. Prepare to present your ideas on pricing strategy and market analysis confidently, as this role requires influencing without authority and engaging with leadership.
