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- Tasks: Lead user acquisition strategies and optimise performance marketing across platforms.
- Company: Join a dynamic team at Flo, a leader in digital marketing.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a significant impact on user growth with a substantial marketing budget.
- Qualifications: 5+ years in digital marketing and experience managing performance marketing teams.
- Other info: Collaborative environment with a focus on innovation and creativity.
The predicted salary is between 48000 - 72000 £ per year.
5+ years in digital marketing/user acquisition; 3+ years in managing a performance marketing team; Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox); Expertise in analytics and visualization software, e.g. Looker, Tableau and Excel; Strong analytical skills with a focus on data analysis and recommendations; Expertise in Google Play and AppStore connect reports & analytics; Experience successfully managing big marketing budgets across various digital and media channels; Excellent communication skills, including the ability to promote and negotiate new ideas.
What the job involves:
- Lead User Acquisition at Flo by managing and optimizing performance marketing across different platforms: iOS, Android, Web;
- Manage an 8-figure user acquisition budget to achieve high user and revenue growth;
- Develop new growth initiatives by following best practices and strategies in user acquisition;
- Create test plans and experiment with various UA initiatives to identify the highest impact opportunities;
- Oversee all reporting and analytics related to user acquisition and marketing;
- Optimize and report performance across multiple ad networks;
- Manage relationships with other teams: ASO, onboarding, creative studio, product teams, privacy & compliance;
- Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and other supplementary materials;
- Develop and manage the User Acquisition team.
User Acquisition Team Lead in London employer: Hirehoot
Contact Detail:
Hirehoot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Team Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in user acquisition and performance marketing. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in mobile user acquisition and analytics. Be ready to discuss how you've managed big budgets and what strategies worked best for you in the past.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it makes it easier for us to keep track of your application.
We think you need these skills to ace User Acquisition Team Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your 5+ years in digital marketing and any leadership roles you've had. We want to see how you can lead our User Acquisition team!
Showcase Your Analytical Skills: Since this role requires strong analytical skills, include specific examples of how you've used data analysis to drive user acquisition in the past. We love numbers, so don’t shy away from sharing your successes with metrics!
Communicate Clearly: Your written application should demonstrate your excellent communication skills. Be clear and concise, and make sure to convey your ideas effectively. Remember, we’re looking for someone who can negotiate and promote new ideas!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Hirehoot
✨Know Your Numbers
Make sure you’re well-versed in the key metrics and analytics that drive user acquisition. Brush up on your knowledge of mobile analytics, SKAN, and Sandbox, as well as how to interpret reports from Google Play and AppStore connect. Being able to discuss specific data points and how they relate to your past successes will impress the interviewers.
✨Showcase Your Leadership Skills
Since this role involves managing a performance marketing team, be prepared to share examples of how you've successfully led teams in the past. Highlight your experience in managing big budgets and driving growth initiatives. Use specific anecdotes that demonstrate your ability to motivate and guide your team towards achieving high user and revenue growth.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in user acquisition. Think about potential scenarios involving budget management, ad network optimisation, or cross-team collaboration. Practising your responses will help you articulate your thought process and problem-solving skills clearly during the interview.
✨Communicate Effectively
Excellent communication is key for this role, so practice articulating your ideas clearly and confidently. Be ready to discuss how you’ve negotiated new ideas or promoted initiatives in previous roles. Remember, it’s not just about what you say, but how you say it—engage with your interviewers and show your enthusiasm for the position.
