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For Companies At a Glance
- Tasks: Analyse customer experience and marketing performance to drive growth.
- Company: Join Lawhive, a cutting-edge legal tech startup revolutionising workflow for lawyers.
- Benefits: Enjoy 34 holidays, equity options, pension, and team socials.
- Why this job: Be part of a dynamic team that values data-driven insights and innovation.
- Qualifications: No specific qualifications required; passion for data and marketing is key.
- Other info: Hybrid work model in vibrant London, perfect for students seeking real-world experience.
The predicted salary is between 36000 - 60000 £ per year.
Employment Type: Full Time
Locations: Hybrid | London, UK
Status: Not Available
Position: Marketing Operations Manager
Who you are
Lawhive is a legal tech startup that offers an AI-powered platform for lawyers to manage workflow, compliance, and payments.
What the job involves
Ownership of Marketing Performance & Funnel Analysis: Analyze the complete customer experience, from initial ad impression through product use to lifetime customer value. Develop and maintain core marketing data products, dashboards, and reports that serve as the single source of truth for campaign and funnel performance. Utilize and evolve reporting, CRM, marketing, tagging, and analytics tools such as Google Analytics, Google Ads, Customer.io, Hex, Tag Manager, Posthog, and Meta. Produce insights and measurements from customer performance data, identifying and prioritizing high-impact growth opportunities. Identify conversion bottlenecks across key funnel stages and collaborate with cross-functional teams to resolve them. Investigate user behavior, acquisition, retention, and monetization proactively and as needed.
Drive Strategy with Advanced Analytics & Modeling: Go beyond standard reporting to deliver predictive and strategic insights. Build advanced models to answer key business questions, including:
- Marketing Mix & Attribution Modeling to optimize marketing budget allocation.
- Predictive LTV Modeling to inform smarter bidding, acquisition strategies, pricing, and promotions.
- Customer Segmentation to enable personalization and operational efficiency.
- Churn Prediction to power proactive retention campaigns.
Present findings and models clearly to senior leadership to influence strategic decisions.
Enable Data-Driven Experimentation: Lead marketing testing initiatives; inform CRO strategy and A/B testing roadmap by sizing opportunities. Analyze and guide experiments across landing pages, acquisition funnels, and lifecycle campaigns to achieve statistical significance and clear results. Partner with Marketing and Product teams to ensure proper tracking and measurement. Foster a culture of rapid, data-driven experimentation to scale testing and optimization processes.
Additional Benefits
- 34 Holidays (25 days annual leave + your birthday off + bank holidays in England)
- Equity (Share Options)
- Pension
- Regular team building activities and socials
- 20% off legal fees through Lawhive
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Data Analyst (Growth/Marketing) employer: Hirehoot
Contact Detail:
Hirehoot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Analyst (Growth/Marketing)
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Google Analytics and Customer.io. Having hands-on experience or certifications in these platforms can set you apart from other candidates.
✨Tip Number 2
Showcase your analytical skills by preparing examples of past projects where you've successfully used data to drive marketing decisions. Be ready to discuss how your insights led to measurable growth.
✨Tip Number 3
Network with professionals in the legal tech and marketing analytics fields. Attend relevant meetups or webinars to connect with industry insiders who might provide valuable insights or referrals.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and experimentation. Be ready to share specific examples of how you've designed tests, analysed results, and implemented changes based on data-driven insights.
We think you need these skills to ace Data Analyst (Growth/Marketing)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities of a Data Analyst in Growth/Marketing. Familiarise yourself with the tools mentioned in the job description, such as Google Analytics and Customer.io, and be prepared to discuss your experience with them.
Tailor Your CV: Customise your CV to highlight relevant experience and skills that align with the job requirements. Emphasise your analytical skills, experience with data-driven decision-making, and any previous work involving marketing performance analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data analysis and marketing. Mention specific projects where you have successfully used analytics to drive growth or improve performance, and explain how your background makes you a great fit for Lawhive.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to influence business decisions. Discuss any advanced analytics or modelling techniques you've employed, and be ready to explain how these can apply to the role at Lawhive.
How to prepare for a job interview at Hirehoot
✨Understand the Tools
Familiarise yourself with the specific tools mentioned in the job description, such as Google Analytics, Customer.io, and Posthog. Be prepared to discuss your experience with these tools and how you've used them to drive marketing performance in previous roles.
✨Showcase Analytical Skills
Prepare examples of how you've used data analysis to influence marketing strategies. Highlight any advanced analytics or modelling you've done, especially in areas like customer segmentation or churn prediction, as this will demonstrate your ability to provide strategic insights.
✨Discuss Collaboration
Since the role involves working with cross-functional teams, be ready to talk about your experience collaborating with marketing and product teams. Share specific instances where your insights led to successful outcomes, emphasising teamwork and communication.
✨Prepare for Scenario Questions
Anticipate scenario-based questions that assess your problem-solving skills. For example, you might be asked how you would identify and resolve conversion bottlenecks. Think through your approach to these challenges and be ready to articulate your thought process clearly.
