Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead conversion rate optimisation and enhance customer experience from visit to purchase.
- Company: Join Lawhive, a cutting-edge legal tech startup revolutionising workflow for lawyers with AI.
- Benefits: Enjoy 34 holidays, equity options, pension, and discounts on legal fees.
- Why this job: Be part of a dynamic team driving growth in a fast-paced startup environment.
- Qualifications: 5+ years in CRO or growth marketing; experience with email automation platforms preferred.
- Other info: Hybrid work model based in London; perfect for those passionate about data-driven marketing.
The predicted salary is between 43200 - 72000 £ per year.
Employment Type: Full Time
Locations to Work: Hybrid | London, UK
Not Available
Position Roles: Growth Marketing Manager, Performance Marketing Manager
Who you are
Lawhive is a legal tech startup that offers an AI-powered platform for lawyers to manage workflow, compliance, and payments.
What the job involves
- Own Conversion Rate Optimization
- Map and optimize the complete customer experience from website visit through purchase and beyond
- Use analytics tools (GA4, PostHog, Mixpanel, Amplitude) to prioritize high-impact optimization opportunities
- Build data-driven customer segments using CDPs and analytics tools to personalize conversion experiences
- Focus on key conversion metrics: traffic → form completion → quote → purchase
- Identify conversion bottlenecks across our funnel and coordinate cross-functional teams to fix them
- Lead Website Experimentation
- Own our testing strategy and roadmap – identify A/B test opportunities across landing pages, forms, and checkout process
- Drive rapid experimentation with external agencies and internal teams to optimize conversion at every funnel stage
- Communicate with product and engineering teams all marketing requirements for experimentation and automation
- Scale our testing velocity and optimization processes as we grow
- Execute Marketing Automation
- Lead marketing automation – setup, management, and optimization of email and SMS campaigns
- Build and test automation workflows for lead nurturing, onboarding, win-back sequences, and lifecycle marketing
- Create and execute promotional campaigns, discount offers, and conversion-driving initiatives
- Segment audiences and personalize messaging based on user behavior and customer journey stage
Additional Description
- 5+ years in CRO, marketing automation, or growth marketing with B2C companies
- Hands-on experience with email automation platforms (Customer.io preferred, Klaviyo or similar)
- Proven track record of website and post-lead conversion rate growth
- Customer journey mapping and multi-channel optimization experience
- Analytics proficiency – comfortable making quick decisions from data insights
- Experience managing agencies and coordinating with technical teams
Bonus points:
- Customer.io platform experience
- Consumer marketplace or fast-growth startup background
- Experience building marketing operations from early stage
Benefits include:
- 34 Holidays (25 days annual leave + your birthday off + bank holidays in England)
- Equity (Share Options)
- Pension
- Regular team building activities and socials
- 20% off legal fees through Lawhive
#J-18808-Ljbffr
Conversion Rate Optimization (CRO) Lead employer: Hirehoot
Contact Detail:
Hirehoot Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimization (CRO) Lead
✨Tip Number 1
Familiarise yourself with the specific analytics tools mentioned in the job description, such as GA4 and Mixpanel. Being able to demonstrate your proficiency in these tools during discussions will show that you're ready to hit the ground running.
✨Tip Number 2
Prepare examples of past projects where you've successfully optimised conversion rates. Be ready to discuss the strategies you implemented and the results achieved, as this will highlight your hands-on experience in CRO.
✨Tip Number 3
Understand the customer journey mapping process and be prepared to discuss how you would apply it to enhance user experiences. This knowledge will be crucial in demonstrating your ability to identify and fix conversion bottlenecks.
✨Tip Number 4
Showcase your experience with marketing automation platforms, especially Customer.io. If you have specific examples of successful email or SMS campaigns you've managed, be sure to mention them to illustrate your capability in this area.
We think you need these skills to ace Conversion Rate Optimization (CRO) Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Conversion Rate Optimization and marketing automation. Use specific metrics to demonstrate your impact in previous roles, especially in B2C environments.
Craft a Compelling Cover Letter: In your cover letter, express your passion for legal tech and how your skills align with the responsibilities outlined in the job description. Mention your experience with analytics tools and A/B testing strategies.
Showcase Your Analytical Skills: Provide examples of how you've used analytics tools like GA4 or Mixpanel to drive conversion improvements. Highlight any successful projects where you identified bottlenecks and implemented solutions.
Demonstrate Team Collaboration: Discuss your experience working with cross-functional teams, particularly in coordinating with product and engineering teams. Emphasise your ability to communicate marketing requirements effectively to achieve common goals.
How to prepare for a job interview at Hirehoot
✨Know Your Analytics Tools
Familiarise yourself with the analytics tools mentioned in the job description, such as GA4, PostHog, and Mixpanel. Be prepared to discuss how you've used these tools in the past to drive conversion rate optimisation and make data-driven decisions.
✨Demonstrate Your CRO Experience
Highlight your previous experience in Conversion Rate Optimisation, especially in B2C environments. Share specific examples of how you've mapped customer journeys, identified bottlenecks, and implemented successful A/B tests that led to measurable improvements.
✨Showcase Your Marketing Automation Skills
Discuss your hands-on experience with email automation platforms, particularly Customer.io. Be ready to explain how you've set up and optimised campaigns for lead nurturing and lifecycle marketing, and share any successful strategies you've employed.
✨Prepare for Cross-Functional Collaboration
Since the role involves coordinating with product and engineering teams, be prepared to talk about your experience working cross-functionally. Provide examples of how you've effectively communicated marketing requirements and collaborated on projects to achieve common goals.
