Описание
The consumer-facing leisure and experiences brand attracts hundreds of thousands of customers annually and is investing in digital growth, customer experience, and online performance. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ
Задачи
- Lead digital growth initiatives across paid media, SEO, social media, affiliates, and website performance
- Manage agency relationships, challenge recommendations, and align campaigns with business objectives
- Monitor and optimise digital marketing spend, analytics, attribution, and conversion performance
- Deliver actionable reporting and insights to stakeholders, using data to influence decision-making
- Drive website and mobile user experience improvements through UX/UI enhancements and conversion rate optimisation
- Manage organic social media strategy, content planning, influencer activity, and affiliate partnerships
- Collaborate with commercial, product, customer service, and operational teams to enhance customer journeys and digital product offerings
- Act as an internal digital champion, identifying new opportunities, innovations, and performance improvements
Требования
- Proven experience as a Digital Marketing Manager or in a similar performance-focused digital marketing role
- Strong hands-on knowledge of GA4, Google Ads, Meta Business Manager, SEO, paid media, analytics, and attribution modelling
- Experience managing digital marketing agencies and external partners
- Strong understanding of technical SEO, conversion optimisation, user journeys, and website performance
- Ability to analyse complex data and turn insights into commercial action
- Experience managing organic social media channels and content strategies
- Excellent stakeholder management and communication skills
- A commercially driven, proactive mindset with a passion for digital innovation and continuous improvement
- Nice to have: Previous experience in tourism, hospitality, attractions, leisure, transport, e-commerce, or similar customer-centric sectors
Условия
- Temporary employment
- Competitive salary and benefits package
- Opportunity to shape and influence digital strategy within a recognised consumer brand
- Significant autonomy and ownership across digital marketing channels
- Exposure to senior stakeholders and cross-functional leadership teams
- Collaborative, entrepreneurial culture that encourages innovation and new ideas
- Clear opportunity to make a measurable commercial impact and drive continued business growth
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