crm manager in fintech

Описание:

Wise is a global technology company that builds a way to move and manage money worldwide. It helps people and businesses send money internationally, spend abroad, and make and receive international payments.

Задачи:

• Develop and manage the UK and Europe CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives




• Use data and insights to segment customers and tailor communications for relevance and impact




• Collaborate with Product, Marketing, Creative, Engineering, and Analytics teams to coordinate execution across email, push notifications, and in-product messages




• Manage stakeholder communication and collaboration across departments




• Design, implement, and continuously optimise customer lifecycle strategies to drive long-term engagement and loyalty




• Analyse campaign performance and use data to improve engagement and conversion rates throughout the customer lifecycle




• Ensure compliance with CRM best practices and regulatory requirements while maintaining database health and retention




• Implement localisation for international campaigns




• Oversee email calendar management, deliverability, and monthly reporting

Требования:

• Mid-level experience in B2C CRM, segmentation, lifecycle management, and stakeholder engagement




• Proven track record of successful cross-channel lifecycle communications




• Experience planning, developing, and executing large-scale campaigns end to end




• Customer-first attitude and a strong understanding of segmentation and customer needs




• Comfortable communicating and collaborating with stakeholders across departments and seniority levels




• Self-starter with a passion for owning projects and driving impact




• Technically savvy, with a creative eye for design and messaging




• Strong analytical skills and a passion for using data to drive performance




• Comfortable creating and running complex, impact-driven A/B testing plans




• Nice to have: Proficiency in Braze or similar ESPs

Условия:

No conditions specified