At a Glance
- Tasks: Build strong relationships and sell top-notch turf equipment across various sectors.
- Company: Join Ripon Group, a leading John Deere dealer in the UK.
- Benefits: Competitive salary, uncapped commission, company vehicle, and 24 days holiday.
- Other info: Dynamic team with ongoing training and tailored career paths.
- Why this job: Take ownership of a growing territory and make a real impact in the turf industry.
- Qualifications: Experience in equipment sales and excellent communication skills required.
The predicted salary is between 38475 - 47025 £ per year.
Ripon Group, one of the largest John Deere dealers in the UK, is expanding its Professional Turf division and is seeking an experienced and motivated Area Sales Manager - Turf to support growth across a significantly expanded sales territory. This is an exciting opportunity to take ownership of a developing region, building strong commercial relationships across the golf, sports turf, council, utility and professional landscaping sectors. You will work closely with customers such as golf courses, local authorities, grounds teams, utility companies and contractors, supplying industry-leading turf and golf equipment.
You will manage your own diary, visit customers at their premises, and use our advanced CRM system to prioritise your workload, generate new business, and achieve sales targets.
Essential Duties:
- Develop and maintain strong relationships with commercial turf customers throughout your territory.
- Promote and sell professional turf and ground care machinery (John Deere and complementary brands).
- Identify and pursue new business opportunities via proactive lead generation, customer engagement and networking.
- Conduct product demonstrations and site visits to assess customer needs and recommend appropriate solutions.
- Prepare and present quotations, proposals and finance packages where applicable.
- Collaborate with service and parts departments to ensure exceptional aftersales support.
- Maintain accurate sales records, forecasts and customer information in the CRM.
- Represent the company at trade shows, open days and manufacturer events.
- Monitor competitor activity, industry trends and market developments to support strategic growth.
- Achieve agreed sales targets and help grow our Turf Division.
Skills & Qualifications:
- Proven experience in equipment sales (commercial turf, ground care or related sectors).
- Strong commercial awareness and a track record of achieving targets.
- Excellent interpersonal and communication skills; you build genuine rapport with customers.
- Ability to demonstrate or learn expertise with turf machinery and professional ground-care solutions.
- Self-motivated and proactive with the ability to work autonomously across a defined territory.
- Experience with CRM systems and managing sales processes.
- Full UK driving licence and willingness to travel within your region.
Why Join Us?
- Be part of a dynamic, expanding Turf Division within a stable and renowned dealer network.
- Work with premium brands and high-spec professional equipment.
- Join a team that values customer service, technical expertise and long-term relationships.
- Receive ongoing manufacturer training and opportunities for personal development.
- Competitive salary, uncapped commission structure and company vehicle.
- Company pension scheme.
- Company sick scheme.
- 24 days holiday plus bank holidays.
- Day off for your birthday.
- Vehicle change policy - if applicable.
- Life insurance x 3 salary.
- Tailored career path.
- Manufacturer training.
- Employee uniform.
- Staff discount on showroom items.
- Free on-site parking.
- Health and well-being support line.
- Employer funded Cash plan to support with covering employees’ regular healthcare expenses.
Area Sales Manager in Ripon employer: Hireful
At hireful, we pride ourselves on being an excellent employer, offering a supportive work culture that values teamwork and dedication. Our part-time roles, such as the Cleaning Assistant in Malvern, provide flexible hours that allow for a healthy work-life balance, while also presenting opportunities for personal growth and development within our community-focused environment. Join us to contribute to maintaining high cleanliness standards at The Downs, where your efforts are truly appreciated and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Ripon
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager at Hireful, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Hireful. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager in Ripon
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Hireful:When writing your cover letter, make sure to tailor your message specifically for Hireful. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Hireful
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Hireful that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Hireful that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Hireful’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
