At a Glance
- Tasks: Lead the UK & Ireland marketing strategy and manage a dynamic team.
- Company: Franke Coffee Systems, a leader in coffee machine innovation.
- Benefits: 25 days holiday, private healthcare, and growth opportunities.
- Other info: Collaborative culture with a focus on professional development.
- Why this job: Shape marketing processes and make a real impact in a fast-paced environment.
- Qualifications: Experience in 360° marketing, preferably in food & beverage or FMCG.
The predicted salary is between 50000 - 60000 £ per year.
Franke Coffee Systems UK Ltd. is a leading company in the coffee machine industry committed to excellence and innovation. Together with our trade partners, we are dedicated to delivering premium best-in-class in-cup quality, consistency, and beverage variety, as well as ensuring an outstanding customer experience through constant innovation.
We are seeking a commercially minded Marketing Manager UK&I to take ownership of the UK & Ireland marketing agenda within a developed marketing function. This is a broad 360° role offering the opportunity to shape structure, processes, and ways of working while driving effective, hands-on delivery. Working closely with the Head of Marketing, you will help take the department to the next level, thriving in a fast-paced, evolving environment with real autonomy and visibility.
Key Responsibilities- Own and deliver the UK & Ireland marketing plan, aligned to business and brand strategy
- Lead a full-mix marketing remit, including:
- Brand, communications and PR
- Trade and customer marketing
- Product marketing and launches
- Campaigns and content
- Events (trade shows, customer and internal events)
- Digital marketing and paid advertising
- Manage and develop 2 direct reports, fostering a high-performing, collaborative team
- Build and improve marketing processes, structure and reporting
- Own and manage the marketing budget, including operational spend and occasional capital investment
- Lead agency management, from briefing to performance and cost control
- Use Salesforce to support campaign delivery, lead tracking and sales alignment
- Measure performance through clear KPIs and continuously optimise activity
- Proven experience in a 360° marketing role
- Background in food & beverage, FMCG or a high-growth startup
- Experience managing marketing budgets and agencies
- Strong exposure to digital marketing and paid media
- Experience managing (or beginning to manage) people, with a desire to develop leadership capability
- Experience using Salesforce or similar CRM systems
- Opportunity to work in a collaborative and innovative environment.
- Professional growth and development opportunities.
- Be part of a company committed to excellence and innovation.
- 25 days of holidays
- Private Healthcare for you, with the option to add partner and children
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hireful and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hireful are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hireful on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hireful. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hireful. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hireful:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hireful’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hireful
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hireful will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hireful, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
