At a Glance
- Tasks: Support and optimise integrated marketing campaigns across digital, email, social media, and events.
- Company: Join a forward-thinking tech company focused on Cyber Security, AI, and Data Resilience.
- Benefits: Gain hands-on experience, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Perfect for marketers eager to deepen their skills in demand generation and technology marketing.
- Qualifications: Experience in B2B marketing campaigns and familiarity with HubSpot is a plus.
The Marketing Executive - Digital & Campaigns will support the planning, delivery and optimisation of Celerity's integrated marketing campaigns across digital, email, social media, content, events and partner marketing.
Working closely with the Marketing & Customer Success Director, the New Business Team and strategic technology partners, the Marketing Executive will help generate awareness, engagement and qualified leads across Celerity's key technology areas, including Cyber Security, AI, Data Resilience, Infrastructure and Software.
This role will suit a hands-on marketer with experience delivering B2B campaigns who wants to grow their expertise in demand generation, Hub Spot, technology marketing and strategic partner campaigns.
It is an ideal opportunity for someone with experience in a similar B2B role supporting or delivering multi-channel marketing campaigns as well as practical experience across email marketing, social media, content or digital channels and use of CRM (Hub Spot experience is desirable) and a dynamic person who wants to deepen their experience in campaign management, marketing automation, lead generation and enterprise technology marketing.
- The key responsibilities are: Campaign Delivery
- Support the planning and delivery of integrated marketing campaigns aligned to business and sales priorities.
- Coordinate email, digital, social media, webinar, event and partner marketing activity.
- Manage campaign timelines and ensure activity is delivered accurately, on time and within agreed budgets.
- Prepare briefs and coordinate internal colleagues, agencies, designers and suppliers.
- Maintain campaign plans, schedules and records.
- Digital Marketing
- Create and schedule digital marketing campaigns.
- Build and update landing pages, forms and campaign assets.
- Support paid digital campaigns across relevant platforms.
- Monitor digital performance and recommend practical improvements.
- Lead Generation and Nurture
- Build and maintain campaign workflows and nurture journeys in Hub Spot.
- Support lead-generation campaigns and timely follow-up activity.
- Maintain accurate campaign, contact and consent data.
- Work with the New Business Team to support lead handover and feedback.
- Track engagement, lead quality and conversion through the funnel.
- Partner Marketing
- Coordinate campaign activity with strategic technology partners eg IBM.
- Support the administration and delivery of partner-funded campaigns.
- Coordinate co-branded content, digital campaigns & webinars.
- Maintain deadlines, records and evidence required for MDF claims and partner reporting.
- Content and Webinars
- Draft campaign emails, social posts, landing-page copy and promotional materials.
- Support the development of customer stories, campaign content and sales-supporting assets.
- Coordinate the end-to-end delivery of Celerity owned webinars, working with internal subject matter experts, technology partners and guest speakers.
- Performance and reporting
- Produce regular reports on campaign delivery, engagement, leads and conversion.
- Use campaign data to identify opportunities for improvement.
- Maintain accurate campaign records in Hub Spot and other systems.
- Prepare insights and updates for stakeholder reviews.
- Collaboration
- Work collaboratively with Sales, Customer Success, Technical Practices and Business Unit leaders.
- Support wider marketing initiatives where required.
- Contribute to a high-performing and collaborative marketing team.
- REF-(phone number removed)
Marketing Executive - Digital & Campaigns in Manchester employer: Hireful
At hireful, we pride ourselves on being an excellent employer, offering a supportive work culture that values teamwork and dedication. Our part-time roles, such as the Cleaning Assistant in Malvern, provide flexible hours that allow for a healthy work-life balance, while also presenting opportunities for personal growth and development within our community-focused environment. Join us to contribute to maintaining high cleanliness standards at The Downs, where your efforts are truly appreciated and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Digital & Campaigns in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hireful and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hireful are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hireful on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hireful. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Digital & Campaigns in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hireful. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hireful:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hireful’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hireful
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hireful will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hireful, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
