Digital Marketing in Manchester

Digital Marketing

Location: Remote / hybrid / office working flexibility (head office in Brighton, East Sussex)Contract Type: 12Month FTC initiallyWorking Hours : 22.5 hours per week (Flexible)Salary : £27,000 FTE (Pro Rata\’d 0.6 of £16,200)Benefits: Holiday 33 Days (FTE) including Bank Holidays, Pension 6%, Employee Assistance Programme, Flexible approach to working, Training and development, Long service holiday allowances, Multiple staff social opportunities

About ThemOur client\’s vision is for everyone in the UK to get on with numbers so they can get on with life. Their mission is to improve how people understand and work with numbers in day-to-day life – sparking better opportunities and brighter futures. They want to empower everyone in the UK to have the number confidence and numeracy skills that allow them to fulfil their potential at work, home and school.

About YouA new and exciting opportunity has arisen for a Digital Marketing Officer (0.6 FTE / 22.5hrs per week) with strong digital marketing skills and passion for engaging content.

You\’ll be joining the only independent charity in the UK dedicated to improving the nation\’s numeracy. It\’s a fantastic opportunity within a small but ambitious and dynamic organisation making a real difference to people\’s lives and livelihoods.

Working closely with the External Relations team on their award-winning campaigns, communications, content and marketing, you will deliver paid and organic social media campaigns – creating strategies, planning execution, optimisation, and reporting. You will also collaborate on SEO, web content and email marketing.

They are looking for someone with solid marketing and copywriting skills, a focus on using data to find out \’what works\’, bags of enthusiasm and the ability to work with initiative and attention to detail. Previous experience in the charity sector is not necessary.

Our client is based in Brighton, and while office-based work is available, they also offer remote, hybrid and flexible working. This role will include occasional UK travel.

They care deeply about their work and their colleagues and are always seeking to learn, evolve and improve both their practice and their culture.

Their team are spread across the UK and are predominantly remote-working, but they do have hybrid and office-based members. Opportunities to meet in person do occur, and they run at least two whole-organisation team away days per year.

Job DescriptionDigital Marketing

Use your writing skills and creativity to develop engaging content for their digital communications channels

Work as part of the digital marketing team on creating and delivering marketing and social strategies for a variety of campaigns and activities.

Work with their communications and campaigns team to create engaging content and ensure key activities and messages are aligned to their wider strategy and perform well

Ensure all content is aligned with agreed tone of voice and style

Monitor and review performance and provide insight for evidence-based improvement

Provide regular analysis and reports

Social Media

Work as part of the digital marketing team on the management of social media channels including Facebook, TikTok, Instagram, Twitter and LinkedIn, working to increase engagement and conversion

Website content delivery

Work with the Head of Marketing and wider team to create and manage strong, audience-led web content with great user experience

Ensure content supports SEO strategy and improves engagement and conversion

Content optimisation via keyword tracking/research, metadata updates, Search Console analysis, Google Analytics analysis

Use Google Analytics and other tools to provide insight to allow for evidence-based improvement

Provide analysis and reports

Email marketing delivery

Work as part of the digital marketing team on the email marketing using Mailchimp

Plan, create and execute engaging email journeys

Paid Campaigns

Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using Facebook Ads Manager and / or Google Ads.

Optimise campaigns and test new approaches

Understand, evaluate and apply campaign performance learnings.

Work alongside the Impact and External Relations teams to identify and build an understanding of target audiences and trends.

Essential Skills & ExperienceYou will have:

Creative flair and experience in applying this to drive digital engagement

Excellent writing skills and attention to detail

Excellent copywriting and proof-reading skills

An active interest in, and understanding of, good marketing principles

Experience of managing social media platforms

Ability to plan, create and schedule compelling content

Web page creation and website CMS, such as Drupal

Search engine optimisation practice

Experience of analysis and reporting

Experience of content management apps such as Trello and Microsoft 365 applications

You may also have experience in the following: Website Marketing Officer, Marketing Executive, Marketing Assistant, Website Editor, Marketing Communications, Marcoms, Social Media, Marketing Officer, CIM, Digital Marketing, Campaign Management, Digital Copywriter, Digital Marketer, etc

REF-225 736

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