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- Tasks: Lead impactful legacy marketing campaigns to inspire lasting change for vulnerable communities.
- Company: Join an international humanitarian organisation dedicated to fighting poverty and oppression.
- Benefits: Enjoy 25 days' annual leave, flexible hours, and enhanced parental leave pay.
- Why this job: Make a real difference by connecting supporters to a mission of hope and opportunity.
- Qualifications: Experience in legacy giving and strong analytical skills are essential.
- Other info: Work in a dynamic, hybrid environment with opportunities for personal and professional growth.
The predicted salary is between 37200 - 43200 £ per year.
Our client is an international humanitarian organisation that strives for a world free from poverty, fear and oppression. They deliver lifesaving and life‐changing interventions to the world's poorest and most vulnerable people. From rapid emergency response to innovative development programming, they go to the hardest to reach places to make sure that no‐one is left behind. With almost 4,500 staff of more than 50 nationalities, they operate in 25 of the world's poorest countries, helping people to achieve major and long‐lasting improvements in their lives.
Benefits
- 25 days' annual leave, pro‐rated for part‐time employees.
- Office closure between Christmas Day and New Year's Day
- Flexible hours and hybrid working
- Annual leave purchase scheme
- Enhanced parental leave pay
- Stakeholder pension
- Season ticket loan
- Cycle scheme
- Life assurance
- Access to Employee Assistance Programme (EAP)
About the role
Legacies and in‐memory giving play a vital role in ensuring lasting change for communities around the world. The Senior Legacy and In‐Memory Marketing Executive will help deepen their supporters' connection to their mission — inspiring them to create a legacy of hope and opportunity for future generations. Reporting to the Supporter Development and Legacies Manager, you will lead the development and delivery of the legacy strategy, delivering thoughtful, inspiring campaigns that celebrate the impact of legacy and in‐memory giving. You'll combine creative storytelling with data‐driven insight to nurture meaningful supporter journeys, ensuring everyone who chooses to remember them — in their will or in tribute to a loved one feels valued, respected, and part of something truly transformative.
About You
Essential
- Proven skills and aptitudes to complete complicated procedures
- Demonstrable analytical skills and highly numerate with experience of keeping and monitoring financial & budgeting reports.
- Proven experience and knowledge of legacy giving, including channels for direct marketing to drive legacy giving.
- Experience of using a fundraising database for effective analysis of direct marketing campaigns and trend giving patterns
- Strong understanding of donor stewardship and the motivations behind legacy and in‐memory giving.
- Experience of working with external suppliers to deliver successful direct marketing campaigns
- Strong organisational planning and project management skills
- Ability to work on own initiative
- Excellent communication, interpersonal, and negotiation skills.
- Attention to detail and excellent written skills including experience of writing and commenting on fundraising copy
- Excellent understanding of delivering excellent customer service/donor care
- Understanding data protection, GDPR, and ethical fundraising standards.
Desirable
- Experience of working with external suppliers to deliver successful direct marketing campaigns
- Strong organisational planning and project management skills
- Ability to work on own initiative
- Excellent communication, interpersonal, and negotiation skills.
- Attention to detail and excellent written skills including experience of writing and commenting on fundraising copy
- Excellent understanding of delivering excellent customer service/donor care
- Understanding data protection, GDPR, and ethical fundraising standards.
How to Apply
To apply for this post, please upload your CV and cover letter explaining how you meet the essential and desirable criteria for the position by 1st February 2026. Interviews scheduled to take place 10th and 11th February 2026. Your cover letter will be scored against each of the listed requirements listed in the job description. To give yourself the best chance of being shortlisted, please copy each criterion into your cover letter and explain under each one how your experience, skills, or achievements demonstrate your suitability. Use clear and specific examples to support your statements. Concern will shortlist only those candidates who clearly demonstrate that they meet all essential criteria. If a high number of applicants meet the minimum requirements, they will assess and score candidates against the desirable criteria to determine who will be invited to interview. It is therefore important that your application provides detailed evidence of how you meet the role requirements. All candidates who are short‐listed for an interview will be notified via email. Candidates must be legally entitled to work in the UK at the time of application.
Conditions of Appointment
- Pay band: GB6
- Contract Type: Permanent
- Hours: Full Time
- Location: London/Hybrid
- Salary: £43,250 - £48,055, based on full time hours (35 hours per week).
- New employees typically start at the beginning of their pay band.
- The successful post holder will be required to complete a criminal records self‐declaration form and a Basic DBS check.
- Having a criminal record will not necessarily debar you from working with their organisation. This will depend on the nature of the position, together with the circumstances and background of your offences.
You may also have experience in the following: Marketing Manager, Campaign Management, Senior Marketing Executive, CIM, CPM, Marcomms. Charity, NFP, Third Sector, etc.
Senior Legacy Marketing Executive in London employer: Hireful
Contact Detail:
Hireful Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Legacy Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees of the organisation. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Prepare for interviews by researching the organisation’s mission and values. Show them you’re not just another candidate; you genuinely care about their cause and can contribute to their legacy marketing efforts.
✨Tip Number 3
Practice your storytelling skills! Since the role involves creative storytelling, be ready to share your own experiences and how they relate to legacy giving. Make it personal and impactful!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the extra step to engage with us directly.
We think you need these skills to ace Senior Legacy Marketing Executive in London
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customise your cover letter for the Senior Legacy Marketing Executive role. Use the job description as a guide and address each essential and desirable criterion directly, showcasing how your experience aligns with what they’re looking for.
Showcase Your Storytelling Skills: Since this role involves creative storytelling, don’t shy away from sharing a compelling narrative in your application. Highlight any past experiences where you’ve successfully engaged supporters through impactful stories, especially in legacy or in-memory giving.
Be Data-Driven: Demonstrate your analytical skills by including specific examples of how you've used data to drive marketing campaigns. Mention any fundraising databases you’ve worked with and how you’ve monitored trends to improve results.
Proofread Like a Pro: Attention to detail is key! Before submitting your application, double-check for any typos or grammatical errors. A polished application reflects your communication skills and shows that you care about the details, which is crucial for this role.
How to prepare for a job interview at Hireful
✨Know Your Legacy Marketing Inside Out
Make sure you brush up on the latest trends in legacy and in-memory giving. Understand the channels for direct marketing and be ready to discuss how you've successfully driven legacy giving in your previous roles. This will show that you're not just familiar with the concepts, but that you can apply them effectively.
✨Tailor Your Cover Letter
When applying, don’t just send a generic cover letter. Copy each criterion from the job description into your letter and provide specific examples of how your experience meets those requirements. This will help you stand out and demonstrate that you’ve done your homework.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with fundraising databases and how you've used data to analyse direct marketing campaigns. Highlight any specific metrics or successes you've achieved through your analytical skills, as this is crucial for the role.
✨Demonstrate Your Communication Prowess
Since excellent communication is key for this position, think of examples where your interpersonal skills made a difference. Whether it’s negotiating with suppliers or crafting compelling fundraising copy, be ready to share stories that showcase your ability to connect with others.
