At a Glance
- Tasks: Own and optimise email and SMS customer journeys to enhance financial inclusion.
- Company: Join a Certified B Corp redefining financial services in Manchester.
- Benefits: Enjoy 25 days holiday, healthcare cash plan, and your birthday off!
- Other info: Hybrid working model with excellent career growth opportunities.
- Why this job: Make a real impact in ethical lending while growing your career.
- Qualifications: Proven CRM experience and strong analytical skills required.
Keen to join a Certified B Corp financial services company? They are on a mission to redefine financial inclusion through responsible lending solutions and are keen to take on a Marketing CRM Manager to work in their ever-growing Manchester City Centre team. This opportunity is ideal for an experienced CRM Manager, Lifecycle Marketing Manager, Marketing Automation Manager, Customer Retention Manager, Email Marketing Manager or CRM Marketing Manager looking to make a genuine impact within a purpose-led financial services business.
As our Marketing CRM Manager, you will own and optimise all email and SMS customer journeys across enquiries, applications and renewals using Spotler. Working closely with Marketing, Sales and Compliance teams, you will create clear, compliant and customer-focused communications designed to improve funded loan outcomes and customer experience. You will analyse campaign performance, test and refine journey logic, segmentation and content, and turn data into actionable optimisation strategies while ensuring GDPR compliance and responsible data usage.
Location: Manchester City Centre (Hybrid working – 3 days a week in the office)
Salary: £45k - £48k base salary plus awesome benefits
Benefits: 25 days’ holiday plus bank holidays, your birthday off every year, healthcare cash plan, matched pension contributions up to 5%, life assurance, cycle to work scheme and long service awards.
We are looking for someone with proven CRM or lifecycle marketing experience, strong knowledge of email and SMS platforms, excellent analytical and stakeholder management skills, and experience working within regulated environments. A commercial mindset and focus on measurable business outcomes are essential.
If you’re ready to help shape the future of ethical lending, CLICK APPLY and send through a copy of a CV.
CRM Manager employer: Hireful
Join a purpose-driven financial services company in the heart of Manchester City Centre, where your role as a Marketing CRM Manager will allow you to make a meaningful impact on financial inclusion through responsible lending. With a strong focus on employee well-being, we offer a hybrid working model, generous holiday allowances, and a range of benefits including healthcare cash plans and matched pension contributions, all within a supportive and collaborative work culture that prioritises personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its mission. Since this role is all about redefining financial inclusion, show your passion for ethical lending and how your skills can contribute to their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience as a CRM Manager aligns with their needs. Highlight your analytical skills and any successful campaigns you've run that improved customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our purpose-led team.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the CRM Manager role. Highlight your experience with email and SMS platforms, as well as any work in regulated environments. We want to see how you can make a genuine impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about financial inclusion and how your background aligns with our mission. Keep it concise but engaging – we love a good story!
Showcase Your Analytical Skills:Since this role involves analysing campaign performance, be sure to mention specific examples of how you've used data to drive decisions in past roles. We’re keen to see how you turn numbers into actionable strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Hireful
✨Know Your CRM Tools
Make sure you’re familiar with Spotler and any other CRM tools mentioned in the job description. Brush up on how to optimise email and SMS customer journeys, as this will likely come up in your interview. Being able to discuss specific features or strategies you've used in the past can really impress.
✨Understand the Company’s Mission
This company is all about redefining financial inclusion through responsible lending. Do your homework on their mission and values, and think about how your experience aligns with their goals. Showing genuine interest in their purpose can set you apart from other candidates.
✨Prepare for Data-Driven Questions
Since the role involves analysing campaign performance and turning data into actionable strategies, be ready to discuss your analytical skills. Prepare examples of how you've used data to improve customer journeys or campaign outcomes in previous roles. This will demonstrate your ability to drive measurable business results.
✨Showcase Your Compliance Knowledge
Given the regulated environment of the financial services sector, it’s crucial to highlight your understanding of GDPR compliance and responsible data usage. Be prepared to discuss how you’ve ensured compliance in your past roles, as this will reassure them that you can handle sensitive customer information responsibly.
