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- Tasks: Drive customer engagement through email marketing and CRM strategies.
- Company: Join a fast-growing health and wellness business with a collaborative culture.
- Benefits: Competitive salary, remote-friendly work, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a loyal customer base and strong growth potential.
- Why this job: Make a real impact on customer loyalty and retention in a purpose-led company.
- Qualifications: 3+ years experience with Klaviyo or similar platforms and strong analytical skills.
The predicted salary is between 35000 - 38000 £ per year.
We are partnering with a fast-growing health and wellness business hiring a CRM & Email Marketing Executive to join their marketing team. This is a brilliant opportunity for someone who loves the intersection of lifecycle marketing, customer behaviour, retention and commercial growth. The role will take ownership of the CRM and email marketing ecosystem, helping drive customer engagement, loyalty and long-term revenue growth across both digital programmes and physical products.
You’ll work closely with the wider marketing and content teams to build high-performing customer journeys, optimise retention and create highly personalised lifecycle campaigns.
Key responsibilities:- Building and optimising automated lifecycle journeys across email and SMS
- Managing onboarding, abandoned cart, win-back and post-purchase flows
- Executing weekly email campaigns from build through to deployment
- Driving customer retention, loyalty and engagement initiatives
- Improving segmentation and personalisation strategies
- Monitoring deliverability, GDPR compliance and database health
- Running A/B tests across messaging, timing and campaign performance
- Reporting on campaign revenue, retention and conversion performance
- Partnering cross-functionally with marketing, content and design teams
- 3+ years’ experience using Klaviyo or similar CRM/ESP platforms
- Strong understanding of segmentation, flow logic and deliverability
- Experience within ecommerce, DTC or subscription-led brands preferred
- Commercially minded with a strong analytical approach
- Comfortable balancing creativity with performance optimisation
- Strong copywriting and campaign execution experience
- Highly organised with excellent attention to detail
This is a fantastic opportunity to join a purpose-led, collaborative business with a loyal customer base and strong growth trajectory.
Email Marketing & CRM Executive employer: Hired By Startups
Contact Detail:
Hired By Startups Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing & CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email marketing campaigns and CRM strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to email marketing and CRM. Be ready to discuss your experience with tools like Klaviyo and how you've driven customer engagement in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Email Marketing & CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Email Marketing & CRM Executive. Highlight your experience with Klaviyo or similar platforms, and showcase any relevant projects that demonstrate your skills in customer engagement and retention.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about lifecycle marketing and how your background aligns with our mission. Be sure to mention specific examples of your work that relate to the responsibilities outlined in the job description.
Show Off Your Analytical Skills: Since this role involves a lot of data-driven decision-making, don’t forget to include examples of how you've used analytics to improve campaign performance. Whether it's A/B testing or segmentation strategies, we want to see your analytical prowess!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Hired By Startups
✨Know Your CRM Inside Out
Make sure you’re well-versed in Klaviyo or any similar CRM/ESP platforms. Brush up on your knowledge of segmentation, flow logic, and deliverability. Being able to discuss specific features and how you've used them in past roles will show that you're not just familiar but truly experienced.
✨Showcase Your Campaign Success
Prepare to share examples of successful email campaigns you've executed. Highlight the strategies you used for A/B testing, personalisation, and customer engagement. Numbers speak volumes, so be ready to discuss metrics like open rates, click-through rates, and conversion performance.
✨Understand the Brand's Voice
Before the interview, take some time to research the company’s brand and its target audience. Familiarise yourself with their tone and style. This will help you demonstrate how you can align your copywriting skills with their marketing goals and create campaigns that resonate with their customers.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in email marketing and customer retention strategies. Be prepared to discuss how these trends could apply to the role and the company. Showing that you’re proactive about industry developments will set you apart as a candidate who is genuinely passionate about the field.