CRM & Email Marketing Executive
D2C Health & Wellness Brand
Remote Hybrid (UK based, 1 day per week in office, Buckinghamshire)
£35k-£45k + benefits
At Hired By Startups, we’re working with a well-known, science-led health and wellness brand to hire a CRM & Email Marketing Executive to join their small, collaborative UK team.
This brand has a loyal global customer base and a clear purpose: helping people improve their health through evidence-based nutrition and behaviour change. Customer retention and lifecycle marketing are central to their growth strategy, and this role sits at the heart of it.
You’ll own the CRM and email marketing function, driving engagement, loyalty and revenue through highly targeted customer journeys. If you love the intersection of data, customer behaviour and commercial growth, keep reading.
About the role
As CRM & Email Marketing Executive, you will:
- Own and optimise the customer lifecycle across email and CRM channels.
- Build, manage and improve automated journeys including Welcome, Abandoned Cart, Post-Purchase and Win-Back flows.
- Execute weekly email campaigns from concept and build through to deployment and reporting.
- Develop audience segmentation and personalisation strategies to increase engagement and conversion.
- Manage the health of the CRM database, ensuring strong deliverability, list hygiene and GDPR compliance.
- Work closely with the wider marketing team to align CRM activity with business goals and campaigns.
- Run A/B testing across messaging, timing and segmentation to continuously improve performance.
- Analyse campaign and retention performance, providing actionable recommendations to drive growth and customer lifetime value.
About you
As CRM & Email Marketing Executive, you’ll need:
- 3+ years’ experience in CRM, email marketing or lifecycle marketing.
- Hands-on experience with Klaviyo or a similar CRM/ESP platform.
- Strong understanding of customer segmentation, automation workflows, conditional logic and deliverability.
- A proven track record of growing email and/or SMS as a revenue-generating channel.
- Experience working within eCommerce, D2C or subscription-based businesses.
- Strong copywriting skills and an understanding of what drives customer action.
- A commercial mindset with the ability to use data to identify growth opportunities.
- Excellent organisation skills and attention to detail.
Benefits
As CRM & Email Marketing Executive, you can expect:
- £35k-£45k base salary
- Hybrid remote working with flexibility
- Real ownership of a key revenue-driving marketing channel
- The opportunity to shape customer retention and loyalty strategy
- The chance to join a purpose-driven, globally recognised health and wellness brand
If you’re a commercially minded CRM professional looking for a role with genuine ownership, strategic input and the opportunity to make a measurable impact within a high-growth D2C business, apply now.
At Hired By Startups, we help high-growth companies hire exceptional commercial talent. Visit our website for more information.
