At a Glance
- Tasks: Convert interest into conversations and generate new sales leads for our innovative biotech solutions.
- Company: Join Sonrai, a cutting-edge AI data discovery company based in Belfast.
- Benefits: Competitive salary, flexible working hours, generous leave, and a strong focus on development.
- Other info: Enjoy a dynamic startup culture with opportunities for growth and travel.
- Why this job: Be part of a mission-driven team making breakthroughs in precision medicine.
- Qualifications: Strong commercial instincts, excellent communication skills, and experience in customer-facing roles.
The predicted salary is between 28000 - 58000 £ per year.
Reports to: Director of Strategic Solutions
OTE: Up to £58,000
Base Salary of up to £28k (depending on experience)
Location: Belfast office/home working (hybrid)
Role Introduction
We’re now hiring a dedicated Sales Development Representative to take ownership of the earliest stage of our commercial funnel; converting interest into conversations. This role is critical to ensuring marketing-generated leads (MQLs) are activated quickly and tailored outreach is delivered across our priority accounts.
About Us
Sonrai is a Belfast-based AI data discovery company with a mission to power the most important precision medicine breakthroughs through connected data and collaborative science. We enable Biotech and Pharma companies to reduce the cost, time, and risk from early discovery to clinical trials, accelerate drug, biomarker, and diagnostics, maintain a secure and compliant Trusted Research Environment, and effectively and safely manage data.
Our bioinformatic cloud product is sold on a licence fee basis, along with accompanying data science and software engineering professional services. Our clients and partners already include some of the biggest names around, and we’re now looking to appoint a Solutions Executive within the Sales team to generate new leads and opportunities. It’s a great time to be joining Sonrai; over the past two years, we have:
- Developed a sophisticated Inbound Marketing Automation pipeline to drive our commercial growth
- Successfully grown our customer base across a range of biotech and pharma organisations globally
- Grown our team to 35+ and won multiple awards
Opportunity & Responsibilities
The Sales Development Representative will work closely with the Marketing and the Solutions Executive teams to generate new sales leads, which is a critical part of the early deal pipeline.
Responsibilities
- Identify and enrich key targets using LinkedIn, email tools, and CRM filters
- Use Sonrai campaign context (webinar topic, content download, ad clicked) to personalise outreach
- Own the activation of warm MQLs (webinars, ads, reports, etc.) within 24–48 hours
- Generate an agreed number of meetings for the Solutions Executives
- Meet KPIs on a weekly, monthly, and quarterly basis
- Build stakeholder maps of target companies
- Internal stakeholder communication & CRM management
- Engage credibly with scientific and technical stakeholders to open conversations
- Maintain a high degree of knowledge of Sonrai offerings, and external environment
- Collaborate with Marketing to improve campaign follow-up and lead handoff workflows
- Report on weekly, monthly and quarterly results
As a growing Tech Startup, Sonrai offers a flexible working environment with employees free to work remotely part time, and to use our Belfast office. UK and international travel may be required as necessary to attend sales meetings and conferences.
Scientific degree not required, just strong commercial instincts and curiosity
Interested in a more commercial-oriented career path
Able to manage structured outreach cadences (multi-step, multi-channel)
Comfortable with tools like LinkedIn Sales Navigator, Reply.io, or similar (training provided)
Excellent communicator and comfortable in client-facing roles
A tenacious and hands-on approach to work
Team player and able to work independently
Entitled to work in the UK
Biomedical science (or equivalent) graduate
Experience in a customer-facing capacity (e.g., lead generation, sales, support, consulting) – ability to customise offerings based on customer needs
Experience in lead generation, SDR, inside sales, or scientific recruitment
Basic understanding of biotech/pharma or precision medicine landscape (especially in multi-omics, diagnostics, or imaging)
Used tools like HubSpot CRM, Sales Navigator, Hunter.io, etc.
Thrived in a fast-paced startup or scale-up culture
Competitive salary and bonus structure
Employer pension contribution
Opportunity to work from home with hybrid working
Flexible working hours including Flexi Friday
25 days annual leave plus 10 public/bank holidays
Training budget / strong focus on staff development
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Sales Development Representative in Belfast employer: HIRANI
HIRANI is an exceptional employer located in the vibrant city of Belfast, offering a collaborative work culture that fosters innovation and growth. Employees benefit from comprehensive professional development opportunities and the chance to lead transformative projects that drive economic impact. With a commitment to supporting local manufacturing and supply chains, HIRANI provides a unique platform for meaningful contributions to the community and industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative in Belfast
✨Tip Number 1
Get to know the company inside out! Research Sonrai's mission, values, and recent achievements. This will help you tailor your conversations and show genuine interest when you connect with potential employers.
✨Tip Number 2
Leverage LinkedIn like a pro! Use it to identify key stakeholders in biotech and pharma companies. Send personalised messages that reference their work or recent news about their company to spark interest.
✨Tip Number 3
Follow up quickly on warm leads! If you’ve got MQLs from webinars or ads, reach out within 24-48 hours. The sooner you engage, the better your chances of converting those leads into meaningful conversations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Sonrai team and ready to dive into the exciting world of AI data discovery.
We think you need these skills to ace Sales Development Representative in Belfast
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Sales Development Representative role. Highlight any relevant experience in lead generation or customer-facing roles, and don’t forget to mention your familiarity with tools like LinkedIn Sales Navigator!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re excited about joining Sonrai and how your background aligns with our mission. Be sure to mention your understanding of the biotech and pharma landscape.
Showcase Your Communication Skills:As a Sales Development Representative, communication is key. In your application, demonstrate your ability to engage credibly with stakeholders. Use clear, concise language and make sure your enthusiasm for the role comes through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at HIRANI
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of Sonrai's offerings and how they fit into the biotech and pharma landscape. This will help you engage credibly with scientific and technical stakeholders during your conversation.
✨Personalise Your Approach
Use the information from the job description to tailor your responses. Highlight your experience with tools like LinkedIn Sales Navigator and your ability to customise outreach based on customer needs. Show them you can activate MQLs quickly and effectively.
✨Demonstrate Your Curiosity
Since a scientific degree isn't required, focus on showcasing your commercial instincts and curiosity about the industry. Prepare questions that reflect your interest in precision medicine and how Sonrai is making an impact in this field.
✨Be Ready to Discuss Metrics
As a Sales Development Representative, you'll need to meet KPIs. Be prepared to discuss how you've successfully generated leads or meetings in previous roles. Use specific examples to illustrate your tenacity and hands-on approach to achieving targets.
