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For Companies At a Glance
- Tasks: Execute exciting marketing campaigns across digital, social, and print to boost our global service portfolio.
- Company: Join a leading provider in precision medicine and diagnostics with a vibrant team culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make an impact in the life sciences sector while developing your marketing skills.
- Qualifications: Degree in Marketing or related field, plus 3-5 years of relevant experience.
- Other info: Dynamic role with opportunities to work on innovative projects and enhance your career.
The predicted salary is between 36000 - 60000 £ per year.
As a Digital Marketing Executive, you will be responsible for delivering the day-to-day marketing activities that support ARC's global service portfolio. You will help develop and execute campaigns across multiple communications, generate leads, provide sales support, and strengthen ARC's reputation as the gold-standard IVD and CDx research solutions provider to the global precision medicine and in vitro diagnostics sectors.
Key Responsibilities
- Help deliver and execute marketing campaigns across digital, social, email and print, ensuring alignment with brand guidelines.
- Support the Sales Team by generating Marketing Qualified Leads (MQLs) to create a strong pipeline of potential customers.
- Liaise with third-party vendors, external agencies, CRM contractors, and designers.
- Create and maintain engaging content for ARC's website, newsletters, and social channels alongside contributing to the overall digital transformation of the company.
- Assist in managing ARC's professional social media accounts and support delivery of the company's social media strategy.
- Coordinate ARC's participation in industry events, including logistics, promotional materials, and on-site support.
- Support the adaptation and implementation of AI tools within the CRM to enhance lead management, customer insights, and marketing efficiency.
- Support the effective use and day-to-day management of HubSpot CRM, including campaign tracking and reporting.
- Assist with webinar coordination, including promotion, execution, and post-event follow-up.
- Conduct competitor research and market scanning to identify opportunities.
- Track and report on campaign performance using HubSpot, Google Analytics, and LinkedIn insights.
- Undertake professional development to stay current with marketing best practice and digital tools.
- Contribute to ARC company culture and support broader Commercial team initiatives.
Essential Criteria & Qualifications
- Degree in Marketing, Communications, Business, or a related field.
- 3-5 years marketing experience, ideally in a B2B or life sciences environment.
- Experience creating on-brand digital content.
- Experience managing or working with CRM systems (HubSpot desirable).
- Familiarity with CMS platforms (e.g., WordPress) for website updates.
- Strong understanding of social media management tools.
- Analytical mindset with ability to interpret marketing data.
- Experience in Adobe Creative Suite or Canva.
- Knowledge of precision medicine, IVD or broader life sciences industry.
- Email marketing and automation knowledge.
- Application of Automation and Artificial Intelligence as part of ERP implementation.
Digital Marketing Executive in Belfast employer: HIRANI
Contact Detail:
HIRANI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns and content. This is your chance to shine and demonstrate what you can bring to the table, especially in areas like social media and email marketing.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. A well-timed email can make all the difference and show your enthusiasm for their brand.
✨Tip Number 4
Keep learning! Stay updated with the latest trends in digital marketing and tools like HubSpot and Google Analytics. Join webinars or take online courses to boost your knowledge and make yourself more attractive to potential employers.
We think you need these skills to ace Digital Marketing Executive in Belfast
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Executive role. Highlight your relevant experience in B2B marketing, especially in life sciences, and showcase any campaigns you've executed that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your skills can help us at ARC. Be sure to mention specific tools and platforms you’ve worked with, like HubSpot or Adobe Creative Suite.
Showcase Your Content Skills: Since creating engaging content is key for this role, include examples of your work. Whether it's social media posts, newsletters, or website content, we want to see how you can bring our brand to life!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at HIRANI
✨Know Your Stuff
Make sure you understand the ins and outs of digital marketing, especially in the context of B2B and life sciences. Brush up on your knowledge of precision medicine and IVD to show that you're not just a candidate, but someone who genuinely gets the industry.
✨Showcase Your Creativity
Prepare examples of engaging content you've created in the past. Whether it's social media posts, newsletters, or campaign materials, having a portfolio ready will help demonstrate your ability to align with brand guidelines and create compelling marketing assets.
✨Familiarise Yourself with Tools
Since the role involves using HubSpot and other CRM systems, make sure you're comfortable discussing how you've used these tools before. If you have experience with Google Analytics or Adobe Creative Suite, be ready to share specific instances where these tools helped you achieve your marketing goals.
✨Ask Smart Questions
Prepare thoughtful questions about the company's marketing strategies and future campaigns. This shows your interest in the role and helps you gauge if the company culture aligns with your values. Plus, it gives you a chance to demonstrate your analytical mindset by discussing potential opportunities you've identified.
