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- Tasks: Lead and scale marketing strategies for a fast-growing automotive digital retailer.
- Company: Join Hippo Motor Group, a dynamic player in the automotive industry.
- Benefits: Competitive salary, ownership of a ÂŁ5m budget, and career growth opportunities.
- Why this job: Make a real impact by driving performance across the entire lead funnel.
- Qualifications: Senior marketing experience in automotive or digital retail with strong analytical skills.
- Other info: Be part of a high-performance team in a fast-paced environment.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Hippo Motor Group is a fast‑growing automotive digital retailer and finance/leasing broker. We are seeking an experienced, commercially driven Marketing Director to lead and scale our in‑house marketing function. This role will take full ownership of a £5m+ annual marketing budget and be accountable for driving measurable performance across the entire lead funnel, from acquisition through to conversion and funded deals.
Key Responsibilities
- Own and deliver the end‑to‑end marketing strategy across automotive digital retail, finance, and leasing.
- Full accountability for planning, managing, and optimising a ÂŁ5m per annum marketing budget.
- Align marketing strategy with commercial objectives, stock strategy, pricing, and lender relationships.
- Act as a senior commercial stakeholder, influencing growth, profitability, and customer experience.
- Look at other leads sources and partnership.
- Own the full lead funnel, from first touch through to conversion, completion, and funding.
- Drive continual improvement in lead quality, conversion rates, cost per lead, cost per sale, and ROI.
- Work closely with sales, operations, and finance teams to optimise handover points and conversion outcomes.
- Ensure clear attribution and visibility of marketing’s impact on revenue.
- Lead all performance marketing activity across PPC, SEO, paid media, and on‑site optimisation.
- Ensure channels are optimised against clear funnel‑stage KPIs.
- Drive testing, experimentation, and continual performance improvement across digital journeys.
- Own CRM strategy across acquisition, nurturing, retention, and remarketing.
- Maximise customer lifetime value through segmentation, automation, and data‑led decision‑making.
- Ensure all CRM and marketing communications remain FCA‑compliant and GDPR compliant.
- Lead, mentor, and develop an in‑house team of CRM, SEO, and PPC executives based in Blackburn.
- Set clear objectives, performance metrics, and accountability across the team.
- Build a high‑performance, commercially focused marketing culture.
- Own brand positioning and proposition messaging across digital channels.
- Ensure finance and leasing offers are clearly communicated, competitive, and compliant.
- Work closely with compliance and legal teams on all regulated marketing activity.
- Own marketing performance reporting across budget, funnel metrics, and ROI.
- Deliver clear insight into channel performance, funnel drop‑off, and conversion opportunities.
- Present performance updates, forecasts, and strategic recommendations to senior leadership.
Skills & Experience
- Senior marketing leadership experience within automotive, financial services, or digital retail.
- Proven experience managing multi‑million‑pound marketing budgets.
- Strong background in performance marketing, CRM, SEO, and PPC.
- Demonstrable success improving lead funnel efficiency and conversion metrics.
- Commercially astute with strong analytical and data interpretation skills.
- Experience leading and developing in‑house marketing teams.
- Experience in automotive finance, leasing, or brokering.
- Strong understanding of FCA‑regulated marketing environments.
- Experience aligning marketing performance with sales and operational teams.
Personal Attributes
- Highly commercial and metrics‑driven.
- Strong focus on lead quality, conversion, and ROI.
- Confident, credible leader with a hands‑on mindset.
- Comfortable operating in a fast‑paced, high‑growth business.
What We Offer
- Senior leadership role within a growing automotive digital retailer.
- Ownership of a significant marketing budget and funnel performance.
- Opportunity to shape and scale a best‑in‑class in‑house marketing team.
- Competitive salary and benefits.
- Office‑based role at our Blackburn headquarters.
Apply for this position by completing the form and uploading your curriculum vitae.
Marketing Director in Blackburn employer: Hippo Motor Group
Contact Detail:
Hippo Motor Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Blackburn
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in performance marketing, CRM, and lead funnel optimisation. Use real data and case studies to demonstrate how you’ve driven measurable results. This will make you stand out when you’re chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by researching Hippo Motor Group thoroughly. Understand their marketing strategies, recent campaigns, and how they align with commercial objectives. This will help you tailor your answers and show that you’re genuinely interested in the role and the company.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Make sure to follow up after applying to express your enthusiasm and keep your name fresh in their minds.
We think you need these skills to ace Marketing Director in Blackburn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience with managing large budgets and improving lead funnel efficiency, as these are key for us at Hippo Motor Group.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Use metrics to demonstrate how you’ve driven performance in previous roles, especially in areas like conversion rates and ROI.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re passionate about the automotive industry and how your skills align with our goals. Make it personal and engaging to grab our attention.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Hippo Motor Group
✨Know Your Numbers
As a Marketing Director, you'll be handling a hefty budget. Brush up on your financial acumen and be ready to discuss how you've managed similar budgets in the past. Be prepared to share specific metrics that demonstrate your success in improving lead funnel efficiency and conversion rates.
✨Align with Company Goals
Understand Hippo Motor Group's commercial objectives and how their marketing strategy aligns with them. During the interview, show how your previous experiences can directly contribute to their goals, especially in terms of driving measurable performance across the lead funnel.
✨Showcase Your Leadership Style
You'll be leading an in-house team, so it's crucial to convey your leadership style. Share examples of how you've mentored and developed teams in the past, and discuss how you plan to build a high-performance marketing culture at Hippo Motor Group.
✨Be Data-Driven
With a focus on metrics and ROI, come prepared to discuss how you've used data to drive marketing decisions. Highlight your experience with performance marketing, CRM, SEO, and PPC, and be ready to explain how you've optimised campaigns based on clear funnel-stage KPIs.
