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- Tasks: Lead the Out of Home strategy for a fast-growing soft drinks brand.
- Company: Join Hip Pop, an innovative challenger brand in the soft drinks market.
- Benefits: Competitive salary, 25 days holiday, career growth opportunities, and unlimited Hip Pop drinks.
- Why this job: Be part of a legendary growth story and shape the future of OOH marketing.
- Qualifications: Experience in Out of Home sales and team leadership required.
- Other info: Flexible working options available, with remote work considered.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you ready to thrive in a growing team working for one of the UK’s most exciting challenger brands? This is a pivotal Out of Home leadership role at Hip Pop, one of the UK’s most innovative challenger brands within soft drinks. You’ll have full ownership of the UK OOH strategy and an established team to lead.
As Out of Home Lead, you will own and deliver Hip Pop’s OOH strategy across the UK, building on strong foundations already in place. The role exists because the channel is growing quickly and now needs clear ownership, direction and leadership to support the next stage of growth. You’ll be trusted to shape how OOH operates, not just run it, with real influence across wholesale, foodservice and operator routes.
Hip Pop is an exciting and multi-award-winning challenger brand of soft drinks born in Manchester and destined for the world. We exist to challenge the big pop brands with an alternative: drinks made from real fruit, gut-friendly live cultures and fibre. Low in calories, never made with sweeteners, and most importantly, they taste great. It’s a proper good pop. Our attitude is refreshingly honest and light-hearted, serving people who want to make better choices in the products they consume, the people they surround themselves with and the experiences they go through. Our range includes multi-award-winning soda, kombucha and CBD kombucha. We’re available nationwide through retailers including Sainsbury’s, M&S, Waitrose, Co-op, Morrisons, Booths and Bidfood. Since launching in 2019, Hip Pop has experienced remarkable year-on-year growth and is based in the heart of Manchester city centre (Deansgate).
First and foremost, you’re a good human who shares our values. You’re ambitious, self-driven and comfortable taking ownership. You enjoy working in a challenger brand environment where pace is high, decisions are made quickly and there aren’t layers of process. You’re trusted to use judgement, lead people well and balance commercial thinking with brand impact.
As Out of Home Lead, you will:
- Own and deliver the UK OOH strategy, with clear plans for growth and execution
- Lead national wholesale and foodservice relationships, including Bidfood and Brakes
- Drive pull-through with operators and outlet groups across QSR, bars, gyms, leisure and regional customers
- Lead and develop an existing team of three, setting clear direction, standards and ways of working
- Build commercial plans that balance growth, visibility and margin
- Work closely with the wider commercial team to ensure OOH activity supports broader brand and retail goals
- Stay close to the market, spotting opportunities early and turning them into wins
Success in this role will come from scaling existing relationships, strengthening pull-through and setting the standard for how OOH operates as the business continues to grow.
YOUR EXPERIENCE
Essential:
- You’re already established in OOH and understand the landscape
- You’ve led wholesale and foodservice relationships and can talk through specific wins
- You understand that listings are only the start and can show how you’ve driven sell-through and pull-through
- You’ve led a team before and enjoy raising standards and capability
- You thrive in a challenger brand environment and can make things happen without layers of process
This is a senior role suited to someone comfortable operating with autonomy, accountability and pace.
WHAT’S IN IT FOR YOU?
- Competitive starting salary with regular reviews
- 25 days holiday plus bank holidays and your birthday off
- Upskilling and career growth opportunities aligned to your interests
- Pension
- Unlimited Hip Pop (obviously)
- A genuine opportunity to be part of a legendary growth story
BASED: Flexible. For the right candidate, remote working with a few days per month in Manchester will be considered.
START DATE: ASAP
KEEN TO APPLY? Please email your CV to jobs@drinkhippop.com with “OOH Lead” in the subject line. Alongside your CV, include a short covering note or expression of interest outlining why this role and Hip Pop appeal to you. Please note: applications made via LinkedIn will not be accepted.
Out Of Home Sales Lead employer: Hip Pop
Contact Detail:
Hip Pop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Out Of Home Sales Lead
✨Tip Number 1
Get to know Hip Pop inside out! Research their products, values, and recent news. This way, when you get the chance to chat with them, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn (but remember, don’t apply through there). Ask them about their experiences and any tips they might have for landing the role.
✨Tip Number 3
Prepare for the interview by thinking about how your past experiences align with the role. Be ready to share specific examples of how you've driven growth in OOH and led teams effectively.
✨Tip Number 4
When you send your CV, make sure your covering note is personal and reflects why you’re excited about Hip Pop. Show them you’re not just another applicant; you’re genuinely interested in being part of their growth story!
We think you need these skills to ace Out Of Home Sales Lead
Some tips for your application 🫡
Be Yourself: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for the role and Hip Pop.
Tailor Your CV: Make sure your CV is tailored to the Out of Home Sales Lead position. Highlight your relevant experience in OOH and any specific wins you've had in wholesale and foodservice relationships.
Craft a Compelling Cover Note: Your cover note is your chance to tell us why you’re the perfect fit for this role. Keep it concise but impactful, and make sure to mention what excites you about Hip Pop and our mission.
Follow Application Instructions: Remember, we only accept applications via email, so don’t apply through LinkedIn! Send your CV and cover note to jobs@drinkhippop.com with 'OOH Lead' in the subject line to ensure we see your application.
How to prepare for a job interview at Hip Pop
✨Know Your OOH Landscape
Before the interview, brush up on your knowledge of the Out of Home (OOH) market. Understand the key players, trends, and challenges in the industry. This will help you speak confidently about how you can contribute to Hip Pop's growth strategy.
✨Showcase Your Leadership Skills
Prepare specific examples of how you've successfully led teams in the past. Highlight your ability to set clear direction and standards, as well as how you've developed team capabilities. This is crucial for a role that requires strong leadership.
✨Demonstrate Commercial Acumen
Be ready to discuss your experience with commercial planning and how you've balanced growth, visibility, and margin in previous roles. Think of concrete examples where your decisions had a positive impact on sales or brand visibility.
✨Align with Hip Pop's Values
Familiarise yourself with Hip Pop's mission and values. Be prepared to explain why you resonate with their approach to challenging big brands and how your personal values align with theirs. This will show that you're not just looking for any job, but that you're genuinely interested in being part of their journey.