At a Glance
- Tasks: Lead brand strategy and connect with consumers through creative campaigns.
- Company: Join Hip Pop, a fast-growing challenger soft drinks brand from Manchester.
- Benefits: Competitive salary, 25 days holiday, birthday off, and unlimited Hip Pop drinks.
- Other info: Dynamic team environment with opportunities for career growth and development.
- Why this job: Be part of a legendary growth story in the health-focused beverage industry.
- Qualifications: Strong communication skills, creativity, and experience in brand management.
The predicted salary is between 30000 - 40000 € per year.
Are you ready to thrive in a growing team working for one of the UK’s most innovative challenger soft drinks brands? Are you excited to build and lead a community that’s obsessed with great tasting, better-for-you drinks and to connect people with a brand that’s fast becoming iconic? If so read on…
Hip Pop is an exciting and multi-award-winning challenger brand of soft drinks born in Manchester destined for the World. Hip Pop exists to challenge the big pop brands with an alternative - a range of drinks with clean ingredient list that are better for you - made from real fruit, gut friendly live cultures and fibre. Hip Pop drinks are low in calories and never made with sweeteners. Most importantly though, Hip Pop tastes great. It’s a proper good pop. The brand’s attitude is refreshingly honest and light-hearted view of the world serving those who seek better, more wholesome life and good feeling that lasts by making better choices - products we consume, people we surround ourselves with and experiences we go through. Our products include multi-award-winning soda, kombucha and CBD kombucha. Today, we are available for consumers nation-wide with distribution through national retailers such as Sainsbury’s, M&S, Waitrose, Co-op, Morrisons, Booths and Bidfood, to name a few. Hip Pop has experienced remarkable year-on-year growth since launching in 2019 and we’re based in the heart of Manchester city centre (Deansgate).
First and foremost you're a good human being. You're also ambitious and after researching Hip Pop you have that tingling feeling that this is the company you’ve been looking for that shares your vision and values! You’re not the passive type. You're a DRIVER and passionate about people, storytelling and brand building. You’re word-smart, creative, and naturally able to spark conversations that feel authentic and on-brand. You get energy from consumer insights, which inspire you to ideas how to connect with our target audiences and activate to purchase online and offline. You’re analytical as well as creative and can interpret insights to identify demand growing opportunities.
As a Brand Manager, you will:
- Analyse & interpret data, extract insights and identify opportunities.
- Use data and consumer insights to develop strategies and tactics to enhance performance and drive growth.
- Develop and execute Hip Pop’s communication strategy that excites the audience internally and externally – thinking creatively and outside the box, often on low budget.
- Connect with our target audience through consumer-centric campaigns that travel – buzz-worthy and unique – and convert.
- Strong presentation skills to drive brand engagement internally and externally, supporting sales meetings, pitching, annual reviews.
- Articulate the brand (values, purpose, positioning) and influence stakeholders to ensure brand is delivered with consistency in the market.
- Collaborate cross-functionally – Marketing, Sales, Operations, Finance to ensure campaigns are developed, planned and executed to deliver results.
Your experience:
- Brilliant communication skills – written and verbal.
- Creative flair for storytelling.
- Organised, proactive, and passionate about building relationships.
- Analytical mindset with ability to extract insights from data and consumer behaviour.
- Experience managing or growing a brand.
- Understanding of consumer profiling and brand tone of voice.
- Passionate about health & wellness, food & drink, and challenger brands.
What’s in it for you?
- Competitive starting salary with regular reviews.
- 25 days holiday + bank holidays + your birthday off.
- Upskilling.
- Opportunity to grow your career based on your interests.
- Pension.
- Cycle to Work schemes.
- Unlimited Hip Pop (obviously).
- Be a pivotal part of a legendary growth story.
Commutable to Manchester. Start date ASAP.
Brand Manager in Manchester employer: Hip Pop
Hip Pop is an innovative and rapidly growing soft drinks brand based in the vibrant heart of Manchester, offering a dynamic work environment that fosters creativity and collaboration. As a Brand Manager, you'll enjoy competitive benefits, including generous holiday allowances, career growth opportunities, and a culture that values passion for health and wellness. Join us to be part of a legendary growth story while enjoying unlimited access to our delicious, better-for-you drinks.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Manchester
✨Tip Number 1
Get to know Hip Pop inside out! Research their products, values, and recent campaigns. This will help you connect with the brand during interviews and show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at Hip Pop. Personal connections can make a huge difference!
✨Tip Number 3
Show off your creativity! Prepare a mini pitch or presentation on how you would approach a specific campaign for Hip Pop. This not only demonstrates your skills but also your enthusiasm for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Hip Pop family. Don’t miss out!
We think you need these skills to ace Brand Manager in Manchester
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for Hip Pop shine through! We want to see that you’re genuinely excited about our brand and the role of Brand Manager. Share why you think our mission resonates with you and how you can contribute to our growth story.
Be Authentic:We love a good story, so don’t be afraid to share yours! Use your application to showcase your unique experiences and how they’ve shaped your approach to brand building. Authenticity is key, so keep it real and relatable.
Highlight Your Skills:Make sure to clearly outline your communication skills, both written and verbal. We’re looking for someone who can articulate our brand values and connect with our audience, so give us examples of how you've done this in the past!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive – just like we are at Hip Pop!
How to prepare for a job interview at Hip Pop
✨Know Your Brand Inside Out
Before the interview, dive deep into Hip Pop's values, products, and market positioning. Understand their unique selling points and how they differentiate themselves from other soft drink brands. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to their brand story.
✨Showcase Your Creative Side
As a Brand Manager, creativity is key! Prepare examples of past campaigns or projects where you used innovative thinking to solve problems or engage audiences. Think about how you can apply that creativity to Hip Pop’s communication strategy and be ready to share those ideas during the interview.
✨Data-Driven Insights Matter
Since the role involves analysing data and extracting insights, come prepared with examples of how you've used data to inform your decisions in previous roles. Be ready to discuss specific metrics or outcomes that demonstrate your analytical skills and how they led to successful brand growth.
✨Be Authentic and Personable
Hip Pop values authenticity, so let your personality shine through during the interview. Share your passion for health and wellness, and how it aligns with the brand's mission. Building a genuine connection with your interviewers can set you apart from other candidates.
