At a Glance
- Tasks: Lead social media strategy and create engaging content for students across platforms.
- Company: Market-leading Purpose-Built Student Accommodation operator with a focus on student experience.
- Benefits: Competitive salary, hybrid working, and creative freedom to shape brand engagement.
- Other info: Exciting opportunity for growth in a dynamic, youth-focused environment.
- Why this job: Make a real impact by connecting with students and showcasing their experiences creatively.
- Qualifications: Experience in social media, content creation, and a strong portfolio of engaging content.
The predicted salary is between 33750 - 41250 £ per year.
We're recruiting for a Social & Content Lead to join a market-leading and growing Purpose-Built Student Accommodation (PBSA) operator, taking ownership of its organic social media and content approach. The business has a significant UK presence, currently providing over 10,000 beds across 34 sites, and continues to grow its portfolio. At the heart of the business is the student experience - creating environments where students feel comfortable, supported and part of a community. With that growth comes an exciting opportunity to evolve how the brand connects with both current and future students. This is a hands‑on creative role combining social strategy, content creation, student insight and channel ownership. You’ll have the opportunity to shape how the brand shows up across social, create original content, develop a network of student creators and ensure its content stays relevant as platforms and audience behaviours evolve.
Key responsibilities:
- Own and continually develop the organic social strategy across Instagram, TikTok and emerging platforms
- Manage the social content calendar, aligning activity with wider marketing, campaign and commercial priorities
- Create engaging, social-first content including short-form video, photography and interviews
- Bring student life, properties, cities, events and resident experiences to life through compelling content
- Identify emerging social trends, formats and conversations and translate them into relevant opportunities
- Build and develop a network of student content creators, generating a consistent pipeline of authentic UGC
- Use social listening, audience insight and platform behaviour to inform content and wider marketing activity
- Work closely with Creative, Digital, Campaigns and operational teams across the business
- Track content performance and use data to continually optimise activity
- Explore AI, emerging technology, new platforms and changing approaches to content discovery
- Regularly visit locations across the UK to capture original content and engage with students
What they’re looking for:
- Previous experience in social media, content creation, digital marketing or a related role
- Experience owning or significantly contributing to social media channels and content strategy
- A strong portfolio of engaging, social-first content, particularly short-form video
- Hands‑on experience creating content for TikTok, Instagram and other relevant platforms
- Confidence shooting and editing content, as well as engaging with and directing people on camera
- A strong understanding of social platforms, trends and how different audiences behave
- Someone who can combine creative instinct with audience insight and commercial thinking
- A proactive approach - you’ll be comfortable taking ownership, bringing forward ideas and making things happen
- Experience working with creators, influencers or UGC would be advantageous
- Experience within student, youth, lifestyle, hospitality, property or another consumer-facing sector would be beneficial, but isn’t essential
What’s on offer:
- Salary £40,000 + bonus
- Hybrid working - 3 days a week based in Wantage, Oxfordshire
- The opportunity to join an established, growing business within the PBSA sector
- Genuine ownership of organic social and content and scope to experiment with new ideas, formats, platforms and technology
- A varied role combining strategy, creativity, content production, creators and audience insight
- The opportunity to create content across a large and growing UK portfolio
This will be a brilliant next step for a social/content marketer who wants more ownership, creative freedom and the opportunity to shape how a growing consumer brand connects with its audience!
Social & Content Lead in Oxford employer: Hintel
As a Customer Service Advisor in our vibrant International Team, you'll enjoy a supportive work culture that prioritises your growth with comprehensive training and coaching. We offer competitive pay, performance-related bonuses, and the chance to engage with a diverse global customer base, all while working in a fast-paced environment that values collaboration and innovation. Join us in Manchester, where your contributions will make a real impact and help shape the future of customer service.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Content Lead in Oxford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hintel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hintel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hintel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hintel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social & Content Lead in Oxford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hintel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hintel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hintel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hintel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hintel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hintel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
