Senior Director – Property Marketing Europe

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

The Senior Director, Property Marketing – Europe leads the property marketing function across Hines European portfolio. Serving as the regional steward of the Property Marketing Center of Excellence, this role ensures the adoption of global frameworks, standards, and tools, while tailoring execution to local market needs. In collaboration with the Managing Director, Global Property Marketing, this leader is accountable for portfolio-wide performance and insights, and for establishing a best-in-class operating framework built on the right people, processes, and vendor partnerships. They ensure programs deliver measurable impact on occupancy, absorption, tenant engagement, and investor value.

Operating within a complex, matrixed organization, the Senior Director will collaborate across the Marketing and Communications organization to streamline processes, elevate digital and campaign infrastructure, and foster collaboration with senior leadership, regional project teams, and the global marketing organization. The ideal candidate is a forward-thinking leader with a proven ability to integrate data-driven insights, innovative programming, and best-in-class marketing practices to drive revenue growth, strengthen customer engagement, and position Hines properties as vibrant, community-centric destinations of choice.

• Cascade the global property marketing strategy into Europe, adapting for market dynamics while maintaining alignment with global best practices.
• Serve as the primary link between European projects and the global COE, ensuring two-way flow of insights and consistency of delivery.
• Lead collection and synthesis of European customer, market, and competitor insights to shape regional programs and inform global positioning.
• Lead the integration of Place & Destination Marketing within the European Property Marketing ecosystem - driving adoption of global best-in-class practices that connect placemaking, brand storytelling, and experiential engagement to elevate asset value and foster community connection.
• Pilot innovative approaches within European markets, scaling proven models into portfolio and global best practices.

Operational Excellence

• Stand up and oversee the European property marketing platform (people, process, technology, governance).
• Embed global playbooks, measurement standards, and performance dashboards into all European projects.
• Manage the regional budget and vendor ecosystem, ensuring efficiency, value, and alignment to global standards.
• Provide marketing cost forecasting and ROI analysis to inform underwriting, business plans, and budget prioritization.
• Ensure Europe’s integration into the global digital ecosystem (websites, CRM, analytics, marketing automation).

Go-to-Market & Lifecycle Delivery

• Partner with leasing, sales, and communications teams to design and execute integrated GTM programs that accelerate absorption, retention, and revenue.
• Drive lifecycle marketing across tenant and resident acquisition, onboarding, engagement, and retention, ensuring consistent, hospitality-grade customer experience.
• Maintain message discipline, brand consistency, and premium positioning across all European campaigns and assets.
• Monitor competitive dynamics and identify opportunities to strengthen Hines’ brand equity in European markets.

Leadership & Influence

• Mentor and develop European marketing talent; build a high-performing, collaborative regional team.
• Partner with investor relations and project leadership to align marketing narratives with investor and capital partner priorities.
• Influence senior stakeholders across the region (project leadership, country heads, and global teams) to secure alignment, resources, and adoption.
• Act as the European face of the Property Marketing COE, representing Hines in regional forums and external engagements.
• Collaborate across the MarComm organization ensuring seamless execution and a clear understanding of the value this Center of Excellence brings.

Operations

• Manage all fiscal activities of the property and maintain full profit and loss (P&L) responsibility.
• Negotiate contracts and supervise all contractor services related to the physical operation of the property.
• Develop, implement, and maintain a marketing and leasing strategy for both current and prospective tenants (clients) while collaborating with asset managers or owners to meet performance objectives.
• Display in depth knowledge of building mechanical systems and collaborate with Chief Engineer on stationary engineering initiatives.
• Ensure the property is well-maintained and aesthetically pleasing.
• Ensure compliance with all government, industry, regional and company required programs, objectives, and policies.
• Provide support to development groups including owner relations, quality control during construction, program development, building start-up, etc.
• Represent Hines in selected business, community, and industry organizations and groups.
• Direct all emergency procedures including but not limited to: Establishing and executing emergency plans and practice drills, Monitoring emergency equipment, Leading and/or assisting with evacuations, bomb searches and life safety alarms as deemed reasonable and prudent, Acting as fire/life safety director while assisting emergency authorities and response teams.

Qualifications

• 12+ years of property/real estate marketing experience in Europe, with multi-asset class exposure (residential, office, retail, mixed-use).
• Demonstrated success in executing large-scale leasing/sales campaigns and lifecycle marketing programs.
• Experience embedding standards, measurement frameworks, and operational efficiency across portfolios.
• Strong commercial acumen, with ability to forecast marketing costs, measure ROI, and contribute to underwriting/business planning.
• Track record of stakeholder influence, including capital partners, investors, and senior leadership.

Core Attributes

• Results-oriented: Focused on achieving measurable outcomes and delivering high-quality results through consistent performance and goal-oriented actions.
• Flexible: Able to pivot and adjust approaches in response to changing circumstances, needs, and priorities.
• Change agent: Actively drives transformation and improvement, advocating for innovation and continuous development within the firm.
• Strategy-led: Makes decisions based on long-term vision and strategic objectives, ensuring alignment with overall business goals.
• Adaptable: Comfortable with uncertainty and able to thrive in dynamic environments, swiftly adjusting to new challenges and opportunities.
• Fiscally Responsible: Committed to managing resources efficiently, ensuring financial sustainability, and making sound budgetary decisions to support business growth.
• Building Alliances: Forms mutually beneficial relationships with other individuals or groups.
• Personal Learning: Actively seeks to expand one’s knowledge base and learn from experiences.

At Hines, we strive for excellence as a leading global real estate investment manager, driven by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs. While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive.

Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024.