At a Glance
- Tasks: Create engaging social media content for TikTok, YouTube, Instagram, and Facebook.
- Company: Join Hilton, a global leader in hospitality with an award-winning workplace culture.
- Benefits: Enjoy incredible travel perks, employee stock purchase options, and mental health resources.
- Other info: Work in a dynamic environment with opportunities for career growth and personal development.
- Why this job: Make an impact by crafting culturally relevant content for diverse audiences while travelling across EMEA.
- Qualifications: Experience in social media management, content creation, and familiarity with analytics tools.
The predicted salary is between 31500 - 38500 £ per year.
Regular travel across EMEA to Hilton properties, destinations, events and content shoots, with occasional global travel.
Qualifications
The success in this role will demonstrate itself through the following attributes and skills:
- Ability to develop content calendars, creative concepts, briefs, scripts and platform-specific copy, with a strong instinct for hooks, storytelling, pacing, trends and audience behaviour.
- Understanding of content creation and editing for platform-native social content, including familiarity with tools such as Cap Cut or Edits.
- Experience working with creators, influencers, agencies and production partners, managing multiple stakeholders, timelines, approvals and deadlines.
- Proven experience managing and growing video-led social channels for a consumer, lifestyle, travel, hospitality, entertainment or similar brand, particularly on Tik Tok and You Tube.
- Confident using social analytics and performance data to optimise content and grow audiences.
- Excellent communication, project management and relationship-building skills, with the independence and judgement to make effective editorial and creative decisions in a fast-moving environment.
- Cultural fluency and understanding of Arabic and Turkish-speaking audiences; Arabic or Turkish language skills are highly desirable.
- Excellent written and spoken English, with a genuine passion for travel, hospitality, storytelling and highly shareable content.
Responsibilities
- Support the social media strategy execution for Arabic and Turkish-speaking audiences, managing content across Tik Tok, You Tube, Instagram and Facebook, including planning, publishing and optimisation.
- Identify cultural moments, audience interests, travel behaviours and platform trends, translating them into culturally relevant, platform-native content and managing aligned content calendars.
- Develop and produce video-led content, creating scripts, storyboards, briefs, captions and other copy, while working hands‑on or with agencies, creators and production partners as required.
- Collaborate with hotel teams and marketing colleagues to identify local stories, capture content and showcase Hilton's hotels, destinations, experiences and brands authentically.
- Support creator partnerships and analyse channel and content performance to improve future content, drive audience growth and share regional insights and best practice with social teams.
- About the organization
How We'll Help You Thrive.
At Hilton, the hospitality we're known for doesn't end with our guests.
We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments.
When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including
- Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources - Your wellbeing comes first.
Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones.
Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)
- Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
About the company
Join an Award-Winning Workplace Culture.
At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible.
As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune.
With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way.
Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton?
Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.
Manager Social Media Content in London employer: HILTON WORLDWIDE
Hilton is an exceptional employer, recognised as the #1 Great Place to Work in the World and the UK, offering a collaborative culture and ample career development opportunities. Located in Glasgow, our Centre of Excellence provides a dynamic environment where you can thrive as part of a high-performing global finance team, contributing to meaningful projects that enhance our banking operations. Join us and experience the benefits of working for a leading hospitality company that truly values its Team Members.
StudySmarter Expert Advice🤫
We think this is how you could land Manager Social Media Content in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HILTON WORLDWIDE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HILTON WORLDWIDE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HILTON WORLDWIDE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HILTON WORLDWIDE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager Social Media Content in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HILTON WORLDWIDE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HILTON WORLDWIDE:Show us that you’ve done your homework! In your application, briefly mention what you admire about HILTON WORLDWIDE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HILTON WORLDWIDE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HILTON WORLDWIDE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At HILTON WORLDWIDE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
