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- Tasks: Create engaging content for various platforms and analyse its performance.
- Company: Join a leading specialist in business financial solutions with a strong reputation.
- Benefits: Enjoy a hybrid work model and collaborate with a dynamic marketing team.
- Why this job: Shape brand voice and make an impact in a supportive, innovative environment.
- Qualifications: 2-3 years in B2B content marketing with strong writing and SEO skills required.
- Other info: Opportunity to work with industry experts and develop visually appealing content.
The predicted salary is between 28800 - 43200 £ per year.
About the Hilton-Baird Group
The Hilton-Baird Group is a leading specialist in business financial solutions. We provide expert services to businesses across the UK, helping them navigate financial challenges and capitalise on opportunities for growth. We pride ourselves on delivering exceptional service and tangible results for our clients.
The Hilton-Baird Group is part of FRP, a leading national business advisory firm with 33 offices and more than 800 team members, including in excess of 100 Partners, across the UK and overseas.
As a Content Marketing Executive at the Hilton-Baird Group, you will be responsible for developing and executing content that drives engagement, growth and enquiries. You will create compelling content for various B2B audiences throughout different stages of the buying cycle, across various platforms, optimising for SEO, as well as analysing its performance to ensure it meets our marketing goals. Collaborating with the marketing team and other stakeholders, you will help shape and strengthen our brand's voice and maintain a consistent, engaging presence online that supports our marketing objectives.
- Develop and implement content marketing strategies to drive traffic, engagement, and leads.
- Create high-quality, compelling content for various platforms, including blogs, social media, case studies, website, and email campaigns.
- Collaborate with the marketing team to plan and execute content calendars, ensuring timely delivery of all marketing materials.
- Work with external agencies to develop content with SEO best practices in mind to improve our digital visibility and organic traffic.
- Monitor content performance, providing analytics and insights to continuously improve effectiveness.
- Stay updated with industry trends and incorporate best practices into content creation.
- Manage and grow social media channels, ensuring consistent brand messaging.
- Work with other team members to produce visually appealing and informative content.
- Work closely with subject matter experts across the business to gather insights and develop authoritative content.
- Assist in the development of marketing materials, such as brochures, presentations, and case studies.
- Stay updated on industry trends and competitor activities to identify content opportunities.
Minimum 2-3 years' experience in a B2B content marketing role.
Exceptional writing and editing skills with meticulous attention to detail.
Proven ability to translate financial or technical information into clear, compelling content.
Understanding of different content formats and their application across the buying cycle.
Knowledge of SEO principles and how to apply them to content creation.
Experience of creating social media content in a professional services environment.
Strong organisational skills with the ability to manage multiple projects simultaneously.
Proficiency with content management systems and Microsoft Office suite.
Experience in financial services or professional services sector.
Familiarity with marketing automation platforms.
Design skills for creating visual content (Creative Cloud) and videos.
Experience with analytics tools to measure content performance, e.g. web analytics tools such as GA4 and Google Search Console.
Knowledge of content governance and compliance requirements in regulated sectors.
Experience with SEO tools, particularly SEMRush.
Marketing & Digital Content Executive employer: Hilton-Baird Group
Contact Detail:
Hilton-Baird Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Digital Content Executive
✨Tip Number 1
Familiarise yourself with the Hilton-Baird Group's brand voice and values. Tailor your conversations and networking efforts to reflect their commitment to exceptional service and tangible results, which will show that you understand their mission.
✨Tip Number 2
Engage with the company's social media channels and participate in discussions relevant to their industry. This not only demonstrates your interest but also helps you stay updated on their latest content and marketing strategies.
✨Tip Number 3
Prepare to discuss specific examples of your previous work in B2B content marketing, especially those that involved SEO optimisation and analytics. Being able to showcase measurable results will set you apart from other candidates.
✨Tip Number 4
Network with current or former employees of the Hilton-Baird Group to gain insights into their culture and expectations. This can provide you with valuable information that you can use to tailor your approach during interviews.
We think you need these skills to ace Marketing & Digital Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B content marketing. Emphasise your writing and editing skills, as well as any specific achievements related to SEO and content performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content marketing and how your background aligns with the Hilton-Baird Group's goals. Mention specific examples of successful content strategies you've implemented in the past.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to translate complex information into engaging content. This could be blog posts, case studies, or social media content that showcases your versatility.
Highlight Relevant Tools and Technologies: Mention your proficiency with content management systems, SEO tools like SEMRush, and analytics platforms. This will show that you are well-equipped to handle the technical aspects of the role.
How to prepare for a job interview at Hilton-Baird Group
✨Showcase Your Content Creation Skills
Prepare examples of your previous work that demonstrate your ability to create compelling content. Be ready to discuss how you tailored content for different B2B audiences and the results it achieved.
✨Understand SEO Principles
Brush up on your knowledge of SEO best practices, especially how they apply to content creation. Be prepared to discuss specific strategies you've used to optimise content for search engines in past roles.
✨Demonstrate Collaboration Experience
Highlight your experience working with marketing teams and external agencies. Share examples of how you collaborated to develop content calendars or campaigns, ensuring timely delivery and brand consistency.
✨Stay Updated on Industry Trends
Research current trends in content marketing and the financial services sector. Be ready to discuss how you incorporate these trends into your content strategy and how they can benefit the Hilton-Baird Group.
