Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging content for blogs, social media, and more to drive traffic and leads.
- Company: Join Hilton-Baird Group, a top player in business financial solutions across the UK.
- Benefits: Enjoy a hybrid work model with opportunities for growth and collaboration.
- Why this job: Be part of a dynamic team shaping brand voice and making a real impact online.
- Qualifications: 2-3 years in B2B content marketing, strong writing skills, and SEO knowledge required.
- Other info: Experience in financial services is a plus; design skills are highly valued.
The predicted salary is between 36000 - 60000 £ per year.
About the Hilton-Baird Group
The Hilton-Baird Group is a leading specialist in business financial solutions. We provide expert services to businesses across the UK, helping them navigate financial challenges and capitalise on opportunities for growth. We pride ourselves on delivering exceptional service and tangible results for our clients.
The Hilton-Baird Group is part of FRP, a leading national business advisory firm with 33 offices and more than 800 team members, including in excess of 100 Partners, across the UK and overseas.
As a Content Marketing Executive at the Hilton-Baird Group, you will be responsible for developing and executing content that drives engagement, growth and enquiries. You will create compelling content for various B2B audiences throughout different stages of the buying cycle, across various platforms, optimising for SEO, as well as analysing its performance to ensure it meets our marketing goals. Collaborating with the marketing team and other stakeholders, you will help shape and strengthen our brand's voice and maintain a consistent, engaging presence online that supports our marketing objectives.
- Develop and implement content marketing strategies to drive traffic, engagement, and leads.
- Create high-quality, compelling content for various platforms, including blogs, social media, case studies, website, and email campaigns.
- Collaborate with the marketing team to plan and execute content calendars, ensuring timely delivery of all marketing materials.
- Work with external agencies to develop content with SEO best practices in mind to improve our digital visibility and organic traffic.
- Monitor content performance, providing analytics and insights to continuously improve effectiveness.
- Stay updated with industry trends and incorporate best practices into content creation.
- Manage and grow social media channels, ensuring consistent brand messaging.
- Work with other team members to produce visually appealing and informative content.
- Work closely with subject matter experts across the business to gather insights and develop authoritative content.
- Assist in the development of marketing materials, such as brochures, presentations, and case studies.
- Stay updated on industry trends and competitor activities to identify content opportunities.
Minimum 2-3 years' experience in a B2B content marketing role.
Exceptional writing and editing skills with meticulous attention to detail.
Proven ability to translate financial or technical information into clear, compelling content.
Understanding of different content formats and their application across the buying cycle.
Knowledge of SEO principles and how to apply them to content creation.
Experience of creating social media content in a professional services environment.
Strong organisational skills with the ability to manage multiple projects simultaneously.
Proficiency with content management systems and Microsoft Office suite.
Experience in financial services or professional services sector.
Familiarity with marketing automation platforms.
Design skills for creating visual content (Creative Cloud) and videos.
Experience with analytics tools to measure content performance, e.g. web analytics tools such as GA4 and Google Search Console.
Knowledge of content governance and compliance requirements in regulated sectors.
Experience with SEO tools, particularly SEMRush.
Contact Detail:
Hilton-Baird Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Digital Content Executive
✨Tip Number 1
Familiarise yourself with the Hilton-Baird Group's brand voice and values. Tailor your conversations and networking efforts to reflect their commitment to exceptional service and tangible results, which will show that you understand their mission and can contribute effectively.
✨Tip Number 2
Engage with the company's social media channels and participate in discussions relevant to their industry. This not only demonstrates your interest in the role but also helps you stay updated on their latest content and marketing strategies, which you can reference during interviews.
✨Tip Number 3
Showcase your understanding of SEO principles by discussing recent trends or tools you've used, such as SEMRush. Being able to speak knowledgeably about how you would apply these techniques to enhance their digital visibility will set you apart from other candidates.
✨Tip Number 4
Prepare examples of your previous work that demonstrate your ability to create compelling B2B content. Be ready to discuss how you’ve successfully driven engagement and leads through your content marketing strategies, as this will highlight your relevant experience for the role.
We think you need these skills to ace Marketing and Digital Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B content marketing, particularly in financial services. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your writing skills and explains why you're passionate about content marketing. Mention specific examples of how you've successfully created engaging content in the past.
Showcase Your Skills: Include a portfolio or links to previous work that demonstrates your ability to create high-quality content across various platforms. Highlight any experience with SEO and analytics tools, as these are crucial for the role.
Research the Company: Familiarise yourself with the Hilton-Baird Group and its services. Understanding their brand voice and target audience will help you tailor your application and show that you're genuinely interested in the position.
How to prepare for a job interview at Hilton-Baird Group
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous work that highlights your ability to create compelling content. Include examples of blogs, social media posts, and any other relevant materials that demonstrate your writing and editing skills.
✨Understand SEO Principles
Familiarise yourself with SEO best practices, especially how they apply to content creation. Be ready to discuss how you've used SEO tools like SEMRush in past roles to improve content visibility and performance.
✨Demonstrate Collaboration Experience
Since the role involves working closely with marketing teams and subject matter experts, be prepared to share examples of how you've successfully collaborated on projects. Highlight your organisational skills and ability to manage multiple tasks.
✨Stay Updated on Industry Trends
Research current trends in content marketing and the financial services sector. Bring insights to the interview about how these trends can influence content strategies, showing your proactive approach to staying informed.
