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For Companies At a Glance
- Tasks: Create engaging content for blogs, social media, and emails to drive business growth.
- Company: Join Hilton-Baird Group, a top player in business financial solutions across the UK.
- Benefits: Enjoy a hybrid work model with opportunities for professional growth and development.
- Why this job: Be part of a dynamic team shaping brand voice and making a real impact online.
- Qualifications: 2-3 years in B2B content marketing with strong writing skills and SEO knowledge required.
- Other info: Experience in financial services is a plus; creativity and collaboration are key!
The predicted salary is between 28800 - 43200 £ per year.
About the Hilton-Baird Group
The Hilton-Baird Group is a leading specialist in business financial solutions. We provide expert services to businesses across the UK, helping them navigate financial challenges and capitalise on opportunities for growth. We pride ourselves on delivering exceptional service and tangible results for our clients.
Role overview
As a Content Marketing Executive at the Hilton-Baird Group, you will be responsible for developing and executing content that drives engagement, growth and enquiries. You will create compelling content for various B2B audiences throughout different stages of the buying cycle, across various platforms, optimising for SEO, as well as analysing its performance to ensure it meets our marketing goals. Collaborating with the marketing team and other stakeholders, you will help shape and strengthen our brand's voice and maintain a consistent, engaging presence online that supports our marketing objectives.
Key responsibilities
- Develop and implement content marketing strategies to drive traffic, engagement, and leads.
- Create high-quality, compelling content for various platforms, including blogs, social media, case studies, website, and email campaigns.
- Adapt tone, style, and messaging to suit different target audiences and buying stages.
- Collaborate with the marketing team to plan and execute content calendars, ensuring timely delivery of all marketing materials.
- Work with external agencies to develop content with SEO best practices in mind to improve our digital visibility and organic traffic.
- Monitor content performance, providing analytics and insights to continuously improve effectiveness.
- Stay updated with industry trends and incorporate best practices into content creation.
- Manage and grow social media channels, ensuring consistent brand messaging.
- Work with other team members to produce visually appealing and informative content.
- Work closely with subject matter experts across the business to gather insights and develop authoritative content.
- Assist in the development of marketing materials, such as brochures, presentations, and case studies.
- Stay updated on industry trends and competitor activities to identify content opportunities.
Qualifications
Essential
- Minimum 2-3 years' experience in a B2B content marketing role.
- Exceptional writing and editing skills with meticulous attention to detail.
- Proven ability to translate financial or technical information into clear, compelling content.
- Understanding of different content formats and their application across the buying cycle.
- Knowledge of SEO principles and how to apply them to content creation.
- Experience of creating social media content in a professional services environment.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Excellent interpersonal skills and ability to collaborate with subject matter experts.
- Proficiency with content management systems and Microsoft Office suite.
Desirable
- Experience in financial services or professional services sector.
- Familiarity with marketing automation platforms.
- Design skills for creating visual content (Creative Cloud) and videos.
- Experience with analytics tools to measure content performance, e.g. web analytics tools such as GA4 and Google Search Console.
- Knowledge of content governance and compliance requirements in regulated sectors.
- Experience with SEO tools, particularly SEMRush.
- Proficient in producing PowerPoint presentations.
Content Marketing Executive (Southampton) employer: Hilton-Baird Group
Contact Detail:
Hilton-Baird Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Executive (Southampton)
✨Tip Number 1
Familiarise yourself with the Hilton-Baird Group's brand voice and values. Understanding their approach to content will help you tailor your discussions during interviews, showcasing how you can contribute to their marketing objectives.
✨Tip Number 2
Stay updated on the latest trends in B2B content marketing and financial services. Being knowledgeable about current industry practices will allow you to engage in meaningful conversations with the team and demonstrate your passion for the role.
✨Tip Number 3
Prepare examples of your previous work that highlight your ability to create compelling content across various platforms. Having specific case studies or metrics ready can help illustrate your impact and effectiveness in past roles.
✨Tip Number 4
Network with professionals in the financial services and content marketing sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Content Marketing Executive (Southampton)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B content marketing. Emphasise your writing and editing skills, as well as any specific achievements related to content creation and SEO.
Craft a Compelling Cover Letter: In your cover letter, express your passion for content marketing and how your background aligns with the Hilton-Baird Group's goals. Mention specific examples of successful content strategies you've implemented in the past.
Showcase Your Writing Skills: Include samples of your writing that demonstrate your ability to create engaging content for various platforms. This could be blog posts, social media updates, or case studies that reflect your understanding of different target audiences.
Highlight SEO Knowledge: Since the role requires knowledge of SEO principles, make sure to mention any relevant experience you have with SEO tools and techniques. Discuss how you've applied these in previous roles to improve content visibility and engagement.
How to prepare for a job interview at Hilton-Baird Group
✨Showcase Your Writing Skills
As a Content Marketing Executive, your writing skills are crucial. Bring samples of your previous work that demonstrate your ability to create compelling content tailored for different audiences. Be prepared to discuss your writing process and how you adapt your style for various platforms.
✨Understand SEO Principles
Since the role involves optimising content for SEO, make sure you brush up on your knowledge of SEO best practices. Be ready to discuss how you've applied these principles in past roles and how you measure the success of your content in terms of organic traffic.
✨Demonstrate Collaboration Skills
Collaboration is key in this role, so be prepared to share examples of how you've worked with teams or stakeholders in the past. Highlight any experience you have in managing projects or working with external agencies to develop content.
✨Stay Updated on Industry Trends
The Hilton-Baird Group values staying ahead of industry trends. Research recent developments in financial services and content marketing before your interview. This will not only show your enthusiasm for the role but also your commitment to producing relevant and timely content.
