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- Tasks: Lead and elevate Hilo's global brand strategy and creative execution.
- Company: Join Hilo by Aktiia, a pioneering health tech start-up transforming cardiovascular health monitoring.
- Benefits: Enjoy a competitive salary, benefits package, and the chance to work remotely.
- Why this job: Make a real-world impact in health tech while building a globally recognised brand.
- Qualifications: Proven experience in senior brand marketing, especially in regulated markets like health tech.
- Other info: Be part of a passionate team dedicated to improving global health.
The predicted salary is between 43200 - 72000 £ per year.
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About The Company
At Hilo by Aktiia, we believe the key to improving cardiovascular health is to provide patients and physicians with a deeper understanding of the blood pressure pattern. Before Hilo, it was not possible to monitor cardiovascular health at scale.
About The Company
At Hilo by Aktiia, we believe the key to improving cardiovascular health is to provide patients and physicians with a deeper understanding of the blood pressure pattern. Before Hilo, it was not possible to monitor cardiovascular health at scale.
We are an early-stage, venture-backed start-up that has raised over $96M from top-tier investors in Europe and the United States. We have developed and brought to market the world\’s first continuous blood pressure monitor. Our technology is based on 18 years of research by our founders at the prestigious Swiss Center for Electronics and Microtechnology (CSEM). Hilo by Aktiia\’s solution has been validated through extensive clinical trials and received a CE Mark as a Class IIa medical device under MDR leading to commercial access of approximately 43 countries worldwide.
Our team of 60 talented individuals is driven by a shared mission to improve global health. If you\’re passionate about building Hilo into a global health brand, driving creative campaigns, and telling compelling stories that connect with people—this is the role for you.
We are seeking a Head of Brand to own and elevate our global brand strategy, messaging, and creative execution. This leadership role is responsible for shaping a category-defining health tech brand, ensuring consistency and excellence across every customer touchpoint, and building a scalable brand organisation that supports long-term growth.
The ideal candidate is a strategic brand leader with proven experience in managing brand identity, content operations, creative production, and agency partnerships. This role requires a mix of strategic vision and operational rigor—someone who can set the brand direction while building the systems, processes, and teams that deliver world-class communications at scale.
We are looking for a team leader with the ability to build a high-performance brand organization.
Key Responsibilities
- Define and own the Hilo brand strategy, ensuring it aligns with company vision and drives measurable business impact
- Build and maintain a cohesive brand house and messaging framework, ensuring global consistency and regulatory compliance
- Position Hilo as the thought leader in blood pressure management through strong, credible narratives and category-defining storytelling
- Lead content strategy and operations, acting as the central hub for all content requests across marketing and other teams
- Oversee the creation of high-quality, multilingual content for campaigns, website, and product communications
- Own the full creative production process—from concept to execution—ensuring all assets meet brand and performance standards
- Establish a central brand asset library and scalable briefing toolkits for agencies, translators, and external partners
- Manage relationships with PR and creative agencies globally, including UK and German partners
- Drive strategic PR initiatives that enhance brand credibility, thought leadership, and presence at major industry events
- Define brand KPIs and ensure all brand activities contribute to awareness, engagement, and conversion metrics
- Partner with performance marketing and commercial teams to maintain a performance-first approach to brand building
- Build a high-performance brand team and organisation
Qualifications
- Previous experience in senior brand marketing or agency roles with a track record of building and managing strong, enduring brands
- Proven ability to lead brand strategy, messaging, and creative direction in regulated or complex markets (health tech, medtech, or wellness experience preferred)
- Experience leading content and creative operations, including translation/localisation across multiple markets
- Strong experience managing agencies and building scalable brand asset and toolkit systems
- Demonstrated ability to link brand initiatives directly to business growth and measurable impact
- Highly collaborative, able to align cross-functional stakeholders around a unified brand vision
- Experienced in experimenting with new formats i.e Interactive social media and new technologies such as AI tooling
What Success Looks Like (First 6 Months)
- A unified brand house and messaging framework with stakeholder alignment
- Scalable content operations with improved quality and centralised intake processes
- Established brand asset and briefing toolkit in use across the organisation
- Strong PR presence in both the UK and Germany, with agencies onboarded and delivering results
- Brand metrics defined and integrated with broader business performance tracking
- Set up and align internally on the vision for the future team, make the key hirings and set the foundation for building a high-performance brand team and organization
Why Join Us?
- Be part of a cutting-edge health tech company transforming how blood pressure is monitored and managed
- Play a central role in building a globally recognized brand that drives real-world impact
- Work with a passionate, mission-driven team committed to making preventative health effortless
- Competitive salary and benefits package
- Help millions take control of their heart health
Seniority level
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Seniority level
Executive
Employment type
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Employment type
Full-time
Job function
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Job function
Other
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Industries
IT Services and IT Consulting
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Head of Brand employer: Hilo by Aktiia
Contact Detail:
Hilo by Aktiia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarise yourself with Hilo by Aktiia's mission and values. Understanding their commitment to improving cardiovascular health will help you align your vision with theirs, making it easier to demonstrate your passion for the role during interviews.
✨Tip Number 2
Network with professionals in the health tech industry, especially those who have experience in brand management. Engaging with these individuals can provide valuable insights into the challenges and opportunities within the sector, which you can leverage in discussions with Hilo.
✨Tip Number 3
Stay updated on the latest trends in health tech branding and marketing. Being knowledgeable about current strategies and technologies, such as AI tools, will allow you to showcase your expertise and innovative thinking when discussing your approach to the Head of Brand role.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully built and managed brand strategies in regulated markets. Highlighting your experience in similar environments will demonstrate your capability to navigate the complexities of the health tech landscape effectively.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Hilo by Aktiia's mission and values. Familiarise yourself with their products and how they aim to improve cardiovascular health. This knowledge will help you tailor your application to align with their brand ethos.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also demonstrate your understanding of brand strategy and your vision for Hilo's brand development. Highlight relevant experiences that showcase your ability to lead brand initiatives in complex markets.
Showcase Relevant Experience: In your CV, emphasise your previous roles in brand marketing or agency settings, particularly those related to health tech or medtech. Use specific examples to illustrate how you've successfully managed brand identity and creative direction.
Align with Key Responsibilities: Make sure to address the key responsibilities outlined in the job description. Discuss your experience in building cohesive brand messaging frameworks and managing content operations, as well as your ability to drive strategic PR initiatives.
How to prepare for a job interview at Hilo by Aktiia
✨Understand the Brand's Mission
Before your interview, make sure you fully grasp Hilo by Aktiia's mission to improve cardiovascular health. Familiarise yourself with their products and how they aim to revolutionise blood pressure monitoring. This will help you align your answers with their core values.
✨Showcase Your Strategic Vision
As a Head of Brand, you'll need to demonstrate your ability to craft and execute a brand strategy. Prepare examples from your past experiences where you've successfully led brand initiatives, particularly in regulated markets like health tech or medtech.
✨Highlight Collaborative Skills
This role requires working closely with various teams and stakeholders. Be ready to discuss how you've previously aligned cross-functional teams around a unified brand vision and how you manage relationships with agencies and partners.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creative thinking and problem-solving skills. Think of innovative campaigns or content strategies you've implemented in the past, especially those that involved new technologies or interactive formats.
