At a Glance
- Tasks: Lead digital engagement for veterinary professionals and create impactful online content.
- Company: Join Colgate-Palmolive, a global leader in consumer products with a caring culture.
- Benefits: Competitive salary, inclusive environment, and opportunities for professional growth.
- Other info: Be part of a diverse team committed to a healthier future for pets and people.
- Why this job: Make a difference in pet health while working with innovative digital strategies.
- Qualifications: Experience in digital marketing and team leadership required.
The predicted salary is between 53100 - 59000 £ per year.
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
Location: Woking
Reporting to: Director, Marketing ODG (West)
Salary range pa: £53,100 - £59,000
At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.
The ODG Digital Engagement Manager leads the digital transformation of how Hill’s engages with Veterinary professionals across the Western Europe Hub (Netherlands, Belgium, United Kingdom and Ireland). This role leads a team of Digital Engagement Specialists and focuses entirely on building preference, recommendation, and advocacy for Hill’s among veterinary professionals and pet parent demand. He/she owns the hub Digital Ecosystem including websites, and will design and execute integrated digital marketing and education programs for the professional audience, turning complex nutritional science into credible, practical, and compelling digital content that supports better clinical outcomes.
What You Will Do
- Professional Ecosystem Leadership: Own, optimize, and manage the hub's professional digital platforms and tools, including website oversight. Champion the usage of highly specific digital touchpoints including Hill’s Vet portal, Quick Reco, Facebook Professional, and professional blogs.
- Scientific Education & Webinars: Plan and deliver digital scientific education programs (such as webinars, virtual events, and online courses) in tight collaboration with the Professional Veterinary Affairs (PVA) department.
- B2B CRM & Marketing Automation: Design and execute CRM, segmentation, and marketing automation journeys specifically tailored for vets, nurses, and clinics. Manage the professional database, build email workflows, and ensure high-quality 1st-party data collection.
- In-Clinic Digital Integration: Develop initiatives that build vet advocacy and recommendation by linking offline/in-clinic activities (such as virtual calls, consulting, and field force automation) with seamless digital follow-up.
- Cross-Functional Orchestration: Lead and develop the hub’s Digital Engagement team. Connect professional recommendation programs with consumer activations (managed by the IBE team), ensuring a seamless path from vet recommendation to pet parent action. Use analytics to track professional engagement and optimize campaign effectiveness.
Who You Are
- B2B/Professional Digital Expertise: Deep familiarity with digital engagement targeted at healthcare professionals, including CRM/database marketing, professional search, eLearning, and medical recommendation tools.
- Scientific Translation: Ability to plan, develop, and localize professional content and assets while maintaining the highest scientific, regulatory, and ethical standards.
- Platform Proficiency: Strong working knowledge of professional CRM and workflow builder tools (e.g., Salesforce Marketing Cloud/SFMC), field force automation tools, and webinar/virtual event platforms.
- Analytical & Data-Driven Mindset: Ability to turn complex media and engagement data into actionable insights to optimize professional spending and resource allocation.
Required Qualifications
- Bachelor's degree in Marketing, Digital Technologies, Business, or a related field
- 4-5+ years of experience in Digital Marketing roles
- Demonstrated experience managing professional websites, B2B CRM, and digital educational applications
- Proven experience managing teams and leading cross-functional digital projects
- Excellent oral and written communication skills
- Fluency in English (written and oral).
Preferred Qualifications
- B2B experience within a structured pharmaceutical, healthcare, or pet care company
- Prior experience collaborating directly with Veterinary Affairs, Medical Affairs, or specialized B2B Field Sales teams.
- Experience with and understanding of the Profession as a recommendation and selling channel
- Strong understanding of Profession as a recommendation and selling channel
- Experience with 1P Data/CRM orchestration
- Strong tech-fluency and experience using AI-powered tools for content generation and media analytics.
- Able to communicate in one of the hub languages.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities.
ODG Digital Engagement Associate Manager in Woking employer: Hill's Pet Nutrition
At Hill's, we pride ourselves on being an exceptional employer, offering a collaborative work culture that fosters innovation and growth. Located in Woking, our team enjoys competitive salaries, comprehensive benefits, and ample opportunities for professional development within the dynamic field of digital product management. Join us to make a meaningful impact in the lives of pets and their owners while working alongside passionate professionals in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land ODG Digital Engagement Associate Manager in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hill's Pet Nutrition and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hill's Pet Nutrition are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hill's Pet Nutrition on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hill's Pet Nutrition. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ODG Digital Engagement Associate Manager in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hill's Pet Nutrition. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hill's Pet Nutrition:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hill's Pet Nutrition’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hill's Pet Nutrition
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hill's Pet Nutrition will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hill's Pet Nutrition, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
