At a Glance
- Tasks: Drive data insights and optimise marketing strategies for business growth.
- Company: Join a leading company committed to diversity and inclusion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Collaborative environment with strong career growth potential.
- Why this job: Make an impact by shaping marketing strategies with data-driven insights.
- Qualifications: Degree in Business or related field; experience in data analytics preferred.
The predicted salary is between 45000 - 55000 £ per year.
- No Relocation Assistance Offered
- Position Summary
The Omni Demand Generation (ODG) Analyst is the key driver of data‑driven insights and measurement for our demand generation model.
This role establishes a unified view of performance that connects cross‑functional Omni KPIs to inform the fluid optimisation and reallocation of budgets and resources across all commercial levers.
This is a highly analytical role focused on measuring the effectiveness of activation strategies and providing strategic recommendations to drive measurable business growth.
The ODG Analyst works closely with the Commercial Country teams to ensure all activities are measured and optimised based on performance data.
By leveraging modern data visualisation and cross‑commercial analytics, this role ensures our omnichannel strategies win the omni‑shopper.
The position reports into the ODG Marketing Director of the West Europe Cluster.
Responsibilities
- Performance Measurement & Modeling: Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster’s commercial efforts to drive brand purchase and advocacy.
- Competitive Intelligence & RGM Support: Monitor competitor activity (including promotional pricing and mechanics) and ensure learnings are actioned.
Support Revenue Growth Management (RGM) strategies, pricing tracking, and portfolio/SKU rationalisation analytics.
- Shopper
- Marketing
Measurement: Measure the performance of shopper strategies and materials to drive demand and analyse the effectiveness of localisation and deployment of omnichannel Point of Purchase (POP) assets.
- Insights
Generation: Generate actionable insights derived from competitive landscape, category developments, and internal execution data to inform strategic decisions and drive measurable growth.
- Content
- Performance
Analysis: Monitor and evaluate the performance of the localised content strategy rooted in the BEP, ensuring local and cultural overlays contribute to marketing objectives.
- Performance Management: Own the analytics discipline for monthly reviews (Mo Di), through performance dashboards and deep‑dive analysis, focusing on ODG KPIs and ROI.
- Data & Tool
Proficiency: Act as the cluster expert on ODG data sources and AI‑enabled internal and external tools, driving commercial capability by training stakeholders on performance dashboards and analytical methodologies.
Skills and Competencies
- Growth Mindset: Operate in a fluid, cross‑commercial environment where budgets are reallocated based on a holistic view of performance.
- Data Modelling & Visualisation: Design, implement, and maintain advanced analytical models and dashboards for senior leadership.
- Omnichannel & Commercial
Acumen: Understand commercial levers such as pricing, promotions, and distribution, with knowledge of e‑commerce, retail environments, and the omni‑shopper journey.
- Analytics Translation & Proficiency: Leverage AI‑enabled tools and cross‑commercial analytics to monitor execution effectiveness and ensure optimal resource allocation.
Communicate complex technical data to non‑technical audiences.
- Strategic Syncing: Work as part of a “One Commercial Team” with Marketing, Customer Development, and SMEs to deliver unified brand experiences.
- Required Qualifications
- Bachelor’s degree in Business, Marketing, Data Science, Statistics, or a related quantitative field.
- 3+ years of experience in Data Analytics, Business Intelligence, Sales, or a related quantitative role, ideally in matrixed organisations.
- Proven critical thinking and advanced problem‑solving capabilities, including the ability to uncover measurable insights from large datasets.
- High proficiency with data visualisation tools (e. g., Domo, Tableau, Power BI, Looker, Sigma).
- Strong understanding of the Consumer Journey Methodology and its impact measurement.
- Strong collaboration and project management skills.
- Excellent oral and written communication skills with the ability to tell a story with data.
- Fluency in English (written and oral).
- Preferred Qualifications
- Experience in Data Analytics/Business Intelligence, Marketing, or Customer Development.
- Pet Nutrition or related industry experience.
- Experience with advanced analytics tools (e. g., SQL, Python, R) and visualisation platforms (e. g., Tableau, Power BI).
- Experience with and understanding of the profession as a recommendation and selling channel.
- Strong tech‑fluency and experience using AI‑powered tools.
- Ability to communicate in one of the cluster languages.
- Our Commitment to Inclusion
We develop strong talent with diverse backgrounds and perspectives, fostering an inclusive environment where everyone feels a true sense of belonging.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities.
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ODG Marketing Analyst in Woking employer: Hill's Pet Nutrition
As an ODG Marketing Analyst at our Woking, Surrey location, you will thrive in a dynamic and inclusive work culture that prioritises data-driven insights and employee growth. We offer robust training opportunities, a collaborative environment with cross-functional teams, and the chance to make a significant impact on our omnichannel strategies, all while enjoying the vibrant community of Woking.
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We think you need these skills to ace ODG Marketing Analyst in Woking
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