Senior Marketing Analyst

We’re looking for a commercially minded Senior Marketing Analyst to join our Customer Insight team. Working in a multi brand EMEA department, you’ll engage with advanced customer databases that uniquely links online and offline behaviour, enabling true end‑to‑end customer journey understanding and more effective communication planning. By translating complex data into clear, actionable insight, you’ll support marketing strategy, financial planning, and customer experience improvement across the business—playing a key role in how we understand and engage our customers in a fast‑changing digital landscape.

Key Responsibilities

• Develop a deep understanding of all customer data touchpoints and identify opportunities across a changing digital landscape.
• Lead regular cross‑functional meetings to understand evolving business requirements and translate these into data and insight needs.
• Manage, maintain and develop multiple international customer databases, ensuring they remain lean, accurate, and maximised for business use.
• Analyse customer behaviours, trends, and buying patterns through both regular reporting and complex ad hoc projects.
• Build, maintain, and develop reporting dashboards and visualisations in Power BI.
• Deliver business and customer reporting to support marketing, commercial, and strategic decision‑making.
• Produce targeted selections aligned to strategic objectives and financial planning, ensuring relevance and efficiency across all channels.
• Be an instrumental part of the weekly planning cycle, supporting campaign planning, testing, and optimisation.
• Design and support robust testing plans to drive continuous improvement.
• Lead consumer behaviour analysis and customer insight research.
• Manage customer feedback from multiple sources—including review sites, customer services, satisfaction metrics, and NPS—ensuring insight is timely, meaningful, and fully utilised.
• Manage the onboarding of cloud platform analytics tools and utilisation of AI for analytics.
• Build, maintain and develop data pipelines for CDP solution.

What We’re Looking For

You’ll be analytical, organised, and confident handling complex data while communicating insight clearly to non‑technical stakeholders. You’ll ideally bring:

• Experience using customer marketing databases and analysis tools such as Alteryx, Power BI, Alterian, FastStats, Tableau Salesforce, or similar (full training will be provided where required).
• Advanced MS Excel skills.
• Strong attention to detail with a “completer‑finisher” mindset.
• Experience translating business requirements into data and reporting solutions.
• The ability to prioritise, meet deadlines, and deliver high‑quality outputs consistently.

Beneficial experience includes

• Multi‑channel marketing.
• Lead generation.
• Consumer research.
• Digital data analysis.
• Experience with SQL/Python.
• Utilisation of cloud data storage such as Google BigQuery, Azure, AWS.
• Experience working with CDPs.
• Experience working with AI resources.

Why Join Us

You’ll join a collaborative, insight‑driven team where data sits at the heart of decision‑making. This role offers the opportunity to:

• Work with a rich and sophisticated customer data environment.
• Influence commercial strategy and customer experience through meaningful insight.
• Develop your technical and analytical skillset with training on new platforms and tools.
• Gain exposure across marketing, digital, and the wider business.
• Be part of a forward‑thinking organisation that values curiosity, accuracy, and impact.

If you’re passionate about understanding customers, managing complex data, and turning insight into action, we’d love to hear from you. We understand there’s no one size fits all approach. We’re proud to offer an inclusive workplace where every colleague feels valued, supported, and empowered to be their true self. If you require any reasonable adjustments throughout the recruitment process, please let us know and we’ll be happy to accommodate. Everyone who applies will receive a response.